Interpretation Of The Electricity Supplier YOHO! Why Is Online Drainage?

"P", according to Niu Cong laughs, vice president of YOHO! This exhibition, which combines the domestic and international tide cards, has attracted 20 thousand people to scan the two-dimensional code to become YOHO! The users who have the goods, and 70% of them are new users of YOHO. Through this activity, YOHO! Got 20 million yuan in revenue, and plans to do more offline activities on 2 scale this year. < /p >
< p > in vertical electric business, it is hard to raise funds. Today, the YOHO! Sony media, which serves the Chaozhou group, can get $30 million to raise funds. It is an inspiration to the industry. For the YOHO, which combines the electricity supplier + media + activity resources, there are two big strategies to be pushed forward. The first is offline shop, the second is to support the original local designer brand. < /p >
< p > for electric business, there are two things that are most important. The first is to acquire customers at low cost, the second is to strengthen supply chain management. Especially in the first place, last year, we did YOHO after the sale of the large scale offline sale. We found that in fact, a large number of users are still online, and those lines will replace the shrinking speech under the line and the line is still too early. < /p >
< p > < strong > how to reverse the line < /strong > /p >
< p > in fact, since last year, more and more electricity providers have gone to the offline business, such as Yintai network, jumei.com, etc., all of which have opened online experience stores. Even millet, who has swept through the Internet channels, has quietly opened online experience stores. And more companies such as temple library, Mei Le Le, and so on, simply play the online and offline joint O2O concept. < /p >
< p > mobile convergence is an important reason, but another important reason is that even though the Internet industry has told the development today, there are still a large number of users online. YOHO! It feels this way through a large offline sale. < /p >
< p > > according to "a href=" http://www.91se91.com/news/index_c.asp "YOHO"! "/a", vice president Niu Cong laughs, this exhibition, which combines many domestic and international tide cards, has attracted 20 thousand people to scan the two-dimensional code to become YOHO! Users with goods, and 70% of them are YOHO users. Through this activity, YOHO! Got 20 million yuan in revenue, and plans to do more offline activities on 2 scale this year. < /p >
< p > 2013 YOHO! The sales volume exceeds 500 million yuan, and the profit is close to 40 million yuan. The 20 million yuan revenue generated by offline activities does not seem to be very large, but it is indeed a very cost-effective business. First, brands should pay for the exhibition. They can completely cover the cost of YOHO! Second, not only has the revenue of 20 million yuan, but also brings a large number of new users to the electricity business. The cost of these new users is zero, which is impossible on the Internet. < /p >
< p > "there has been misunderstanding all the time. We believe that if the line is to exceed the line, the total amount of online retail consumer goods is only 10%, and 90% users are still offline." Niu Cong laughs. This has also become one of the reasons for YOHO! Setting up offline stores, turning the large number of offline passenger flows online. < /p >
< p > the first store is still in the site selection stage. Of course, it needs to be a bustling stage of people's flow. YOHO! What you want is not just the brand role, but also the ROI conversion rate. Logic is also very simple: choosing location and line store has revenue, and traffic is free. After all, for vertical electric providers, the cost of getting users online has become more and more expensive. < /p >
< p > < strong > mobile payment implementation integration > /strong > /p >
< p > > a href= "http://www.91se91.com/pioneer/" > button cluster smile < /a > calculate an account, a shop about more than 200 square meters near the subway, if the monthly sales volume can reach 500-600 yuan, it can be equal to the cost. The next task is to convert these large numbers of free passenger flows onto the Internet. < /p >
< p > YOHO! Physical stores that offer goods also provide fitting and selection services, but pay for them through mobile phones. At least, Alipay's wallet and WeChat pay for the popularization and popularization of these tools, so that mobile payment is no longer the threshold. After paying, the user has two choices. One is to remove the merchandise samples at the scene, but to enter the delivery address and express the new products to the home. < /p >
< p > for such a physical store, YOHO! Has also made many future sense designs, for example, there are screens on each column shelf. When the user picks up or picks up a dress, it can appear the model wearing effect and the coloring effect of the clothing through the column display of the RF display. < /p >
< p > of course this is only the most ideal condition. All the details and data depend on the operation of the first store. The store is scheduled to open in April at the headquarters of YOHO! Nanjing. < /p >
< p > < strong > support original a href= "http://www.91se91.com/news/index_c.asp" > designer brand < /a > /strong > /p >
Another important thing for YOHO! P is to support the original designer brand. Niu Cong laughed to disclose the data, at present, its e-commerce platform sales of goods, 15% from the big brands, and brand cooperation account for 5%, plus some share is relatively small C2B custom money, about 60% of the remaining are local original small and medium tide card. < /p >
< p > but at present, most of the local designer brands are 3-5 workshops, and the styles and ideas of each designer are different. Some brands have reached a certain scale for half a year, and have gone on vacation in the second half of the year. For YOHO, the supply of goods has increased difficulty in the supply chain. < /p >
< p > this also goes back to the follow-up of the above drainage, consumers have enough, but the commodity is not enough or the update speed is slow, which means that users who are hard to get easily will be wasted. So in the current round of financing of 30 million dollars, there is a large part of YOHO! Goods will come to help local brands grow or even become companies, and this will take time. < /p >
< p > for category, YOHO! Has planned to introduce a large number of women's clothing brands and creative life and dolls, hoping that the former can achieve 30% of the total sales, while the latter can reach 25% of the total. This is partly due to YOHO! Many of the online users are women, but mostly male tide cards on the website, which are likely to cause user churn. < /p >
< p > in mobile aspect YOHO! At present, the sales of mobile terminals in the UK Chao brand website ASOS has exceeded 50%. The sales share of ZOZOTOWN mobile terminal in Japan's tide brand website reaches 54%. At present, the sales volume of YOHO mobile terminal is 20%, and Niu Cong Xiao hopes to reach 30% by the end of this year. < /p >
< p > the current round of financing is also YOHO! The last round of financing is available before the launch of the stock market. Niu Cong Xiao plans to achieve 800 million yuan in sales this year, reaching 1 billion 200 million yuan in 2015 and a net profit of around 100 million yuan, that is, the scale of the listing. < /p >