About Costumes: From Explosion To Design "Zero Rule"

< p > Liang Yuanyao, general manager of Shang Yue Fashion Co., Ltd. turned his gaze on the line, transformed from a shop which was primarily sold on the Internet to the brand line, and established the brand zero rule of "Han Feng". < /p >
< p > < strong > once the online exploding champion < /strong > /p >
< p > 2010 < a href= "http://www.91se91.com/news/index_c.asp" > dress less than /a > made the first achievement of Haren trousers sales on Taobao. Speaking of Haren pants, everyone must be familiar with it, but speaking of the brand of Haren trousers, everyone has no specific concept. "This is the characteristics of the explosive money, no brand restrictions, the style of the product is very popular in a short time, the price is partial to medium or lower, and the profit and loss are the fundamental reason for making profits." Liang Yuanyao said, "from the type of Taobao shop, in fact, whether it is crown shop or diamond shop, no matter how to use real photos or official website maps, it will not affect the promotion of explosive money. Generally speaking, the degree of thermal search of key words determines the degree of hot selling of such products. Therefore, whether or not to select suitable commodities for promotion at the right time determines whether the commodity can become a burst and can "explode" to what extent. < /p >
< p > > a href= "http://www.91se91.com/pioneer/" > Liang Yuan Yao < /a > continues to explain: "at that time, the first achievement was achieved, because before we carefully analyzed the data of user clicks and collections on the Internet, we all agreed that Haren trousers would become the next burst, so we immediately started to develop it." This, of course, is directly related to the keen sense of fashion, smell and data collection and analysis of developers. Liang Yuanyao said, "of course, if the first exploding merchant can achieve the monthly sales volume of 1000 pieces, as a follower following the exploding fund, it can also easily achieve the monthly sales volume of 100 pieces, and the proportion of advertising investment will not be too large. More attention is needed on how to make consumers more willing to buy products, and to increase exposure through free activities on the website. If you compete with malicious low prices, win is also a white win. < /p >
< p > < strong > to personality brand transformation < /strong > < /p >
< p > this continuous search and development mode of operation is called Liang Yuanyao's selling mode. From the first half of 2009 to the first half of 2011, Shang Yu Garments Co., Ltd. mainly operated on sale mode, and did not belong to its own brand. "The selling mode has very low customer viscosity, so the demand for products is very high. It would be best if explosions could be developed, but without the development of popular products, the whole quarter of sales will be very dull. Liang Yuanyao said. That is why Liang Yuanyao's determination to create a brand has been further strengthened. In the second half of 2011, zero rule brands came into being. < /p >
< p > as the original designer brand, the style of zero rule is located in "Han Feng", but it is a "Korean style of personality" with the simple elements of European and American style. "Perhaps people have never heard of such a style, which is why we choose it. In the clothing industry, there are too many brands that focus on the sweet Korean style or the atmosphere of European and American style. If you continue to do the same style of products, the brand is hard to get ahead of. Liang Yuanyao said, at the same time, he also explained the meaning of "creating Han Han Feng LAN Hai area" in the zero rule brochure: "the blue sea is relative to the Red Sea, which means that the competition in this field is not intense." Han Feng "is our original creation. We can say that in this field of style, we have no competitors. Therefore, the survival space of zero rules is also great. < /p >
< p > < strong > ZARA < a href= > http://www.91se91.com/news/index_c.asp > supply mode < /a > /strong > /p >
< p > because of such a unique style positioning, the design is characterized by zero rules and is the most important part of development. The design team develops different themes every year according to the fashion trend, and can design more than 300 styles in total. Then, the various departments of the company, several partners of the e-commerce platform, and wholesale and agent customers will vote on these styles. Through voting, there are more than 200 styles of products actually produced in large quantities, and the rest of the styles will be produced in small quantities in season and in need. < /p >
< p > based on the preliminary judgement of data collection and analysis, the number of products produced is determined. Similar to the famous brand ZARA, every product they put into production is limited, which not only avoids the bad stock, but also brings consumers the feeling that if they don't buy it in time. If a product is sold out of fashion during the epidemic period, the zero rule can also issue the pre-sale information immediately, make moderate price cuts, and make up the goods within 7~21 days according to the consumer's click collection. < /p >
< p > Liang Yuanyao is very fond of the advantages of low cost, small risk and fast dissemination in the development of brand online, but he still takes a fancy to the part of terminal entity store. The customers of zero rules are mainly wholesalers and franchisees, and the brand influence is the main mode of development. < /p >
< p > although wholesalers and franchisees have lower prices than ordinary consumers when buying online, there are too many reasons for promotion on the Internet, especially in the "double 11" and "double 12" promotion festivals. If the prices of online stores are often lower than the prices of physical stores, consumers will never continue to buy them in physical stores. "Therefore, the company's pricing strategy is mainly to protect the interests of the physical store, and we seldom participate in the promotion festival like" double 11 ", which requires a substantial reduction in prices. Liang Yuanyao said. < /p >
< p > with the clothing brand ONLY and Giordano respectively choosing WeChat and Alipay as new micro marketing methods and payment means, more and more clothing enterprises also "stare" on this new marketing way, so does Liang Yuanyao. "These two methods have their own advantages. Which one is more suitable for themselves? I want to look at the development of the micro marketing of the two enterprises first, and then make a decision." < /p >
< p > in fact, the chief designer of the zero rule is "post-80s", and Liang Yuanyao, the general manager, is also a "post-80s". It is totally different from what many people think of the post-80s generation's lack of independent and independent image. They are not only very diligent in their work, but also are very good at learning. As you can see from the conversation, though not as experienced as a forty or fifty year old entrepreneur, Liang Yuanyao is very wise and knows how to improve himself through continuous learning and quickly accept new things. I believe that for him and zero rules, "young" and "upward" must be their best weapon in the future to achieve better results. < /p >