Jingdong: Who Will Hold The International B2C In The Next Ten Years?

At P annual meeting of Jingdong, Liu Qiangdong unveiled his dream of building Jingdong into a global enterprise representing China.

In the first ten years, Jingdong realized 100 billion pactions. In the next ten years, whether Jingdong can realize the "international dream" is not only related to the fate of Jingdong, but also the choice faced by the entire Chinese electricity supplier industry.

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< p > < strong > go out, the trend of the times! < /strong > /p >

< p > the Internet is not restricted by national boundaries. This is the inherent condition of the internationalization of e-commerce.

Although internationalization is a tough journey, economic globalization can not be reversed. Chinese enterprises must go out.

After eighteen years, the central government has decided to liberate foreign investment restrictions on e-commerce.

If the overseas electricity supplier comes in, if China's electricity supplier can't go out, the survival and development space will inevitably be squeezed.

Therefore, the electricity supplier going out is the trend of the times.

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< p > after ten years of development and innovation, China's B2B business has taken a place in the global market, but B2C has not yet been able to move across the border.

The B2C business, which is really conducive to exporting Chinese brands and enhancing their influence, is the business.

B2C can not only form its own brand, but also help the brand premium.

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As a global manufacturing center, Chinese brands such as PC, home appliances, digital products and fast moving consumer goods have won the right to speak in the global market with the advantages of scale and industrial chain. < p >

In addition to the export trade situation, why can't China's electricity suppliers sell the Chinese brand products directly to foreign users through the < a href= "http://www.91se91.com/news/index_c.asp" > B2C < /a >? This is the starting point of the internationalization of Jingdong, and is also the hope of Liu Qiangdong, which sells the quality products of China's powerful manufacturing industry to the world at a lower price.

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< p > < strong > there are obstacles and hopes! < /strong > /p >

Since P reform and opening up, internationalization has always been the dream of Chinese enterprises, and countless enterprises have become martyrs on the road of "a href=" http://www.91se91.com/news/index_c.asp "internationalization" /a.

As Liu Qiangdong said, 99% of businesses are all black and blue, and some even die.

For Chinese electricity providers, B2C internationalization is still full of hardships.

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< p > first, the cost of distribution abroad is very expensive.

The logistics system is the most important part of the electricity supplier. The most difficult problem facing B2C internationalization is logistics and distribution.

Although Jingdong has established a strong intelligent logistics distribution system in the country, the cost of distribution must be effectively controlled after going abroad.

In Singapore, Jingdong has adopted a cooperative approach with iKnow to solve a series of problems such as pnational storage and distribution, after sales support and market operation and promotion, and quickly open up online and offline channels, and initially build O2O business mode.

The internationalization of China's electricity suppliers can take the form of cooperation, and it can also adopt M & A, which is conducive to the rapid expansion of the market.

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< p > secondly, China's business credit is low.

Liu Qiangdong declared that Jingdong did not sell books and audio-visual products in five years because of the serious piracy in China.

In fact, the counterfeit and shoddy phenomena of other products in China are also serious. The bad milk powder even causes the fluctuation of the international market.

Jingdong dare to internationalize its own advantages, because Jingdong has no fakes and products fidelity.

Jingdong regards customers as customers, and focuses on improving user experience in three aspects: quality assurance, price guarantee and service guarantee.

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< p > besides, the policy issues, legal issues, payment security issues and so on of cross-border pactions are all the topics facing the internationalization of e-commerce.

Jingdong internationalization is the first choice to cooperate with neighboring countries in China, because culture, habits and so on are very close.

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< p > < strong > China NO.1 is also global NO.1 < /strong > /p >

< p > according to the monitoring data of China's < a href= "http://www.91se91.com/news/index_c.asp" > Electronic Commerce < /a > Research Center, in 2012, cross-border e-commerce pactions amounted to 2 trillion yuan, an increase of more than 25% over the same period last year, higher than that of the traditional trade volume under the line.

Although the volume of the paction mainly comes from B2B, it also indicates the bright prospect of B2C internationalization. First, the export trade of Chinese products is still growing at a high speed. Two, e-commerce pactions have gone beyond traditional pactions.

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< p > with the leap of China made OEM to its own brand, the Chinese electricity supplier will shoulder the heavy responsibility of history, reduce the intermediate links, help the brand owners with the lowest cost and the highest efficiency, and deliver the large-scale organized circulation of Chinese commodities to the consumers in the world.

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< p > for the forecast of China's electricity supplier in the next ten years, there are two points that deserve the attention of the industry. The first is that in the next ten years, there will be hundreds of retail businesses with hundreds of billions of sales revenue and China's NO.1 retail enterprises must be the NO.1 of the global retail enterprises. Liu Qiangdong

Second, in the next ten years, the disorderly, non standard, unbranded, retail trade formats that fail to bring value to the brand owners and consumers will gradually decline.

Instead, the Big Mac retailer will occupy the market share of China's standardized commodity 60%-70%.

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"P" inside and outside the country, the Chinese and foreign electricity supplier confrontation is inevitable. If Chinese electricity providers do not occupy the market of others, they will inevitably be forced to occupy their own market by others.

Jingdong wants to be a world-class retailer. It is not only a pressing demand for the development trend of the electricity supplier, but also a great aspiration to surpass itself to create the international brand of China's electricity supplier.

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< p > in the next ten years, we will wait and see who will be the leader of international B2C.

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