Keno Technology Changes In Fashion Management Mode

< p > < a href= > http://www.91se91.com/news/index_c.asp > Hai Lan Home > /a >: the innovator of the traditional fashion model has the core competitiveness in line with the future development trend of the industry.

Hai Lan's home is a company that subverts traditional rules in fashion management mode.

The core of the company's sales mode is the mode of consignment sale which is separated from ownership and management rights. The mode of purchase is the combination of credit purchase, unsalable goods return and the two purchase. At present, this mode is the only one in China.

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< p > the company, through innovative procurement mode and sales mode, combines suppliers and franchisees into a common interest community to achieve low cost rapid expansion, effectively evade inventory risks, enhance performance reliability and reduce capital occupation in channel laying and procurement.

At the same time, the company's franchisees and suppliers have high attractiveness, strong willingness to cooperate, and ensure the sustainable development of the company's business model.

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< p > the operation mode of the company matches the current economic environment and industrial background, and the business model has won the world, and the company has the conditions to become "China UNIQLO".

At present, the middle and low income groups in China's income structure are rapidly expanding. With the development of urbanization and the development of the two or three tier cities, the demand for "high quality" consumer goods is increasingly strong, and the company's business model is just to meet our current economic environment.

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< p > at the same time, the current < a href= "http://www.91se91.com/news/index_c.asp" > the apparel industry < /a > tourism supply capacity surplus, provides the development fertile land for the company's business mode, just like the ten years ago, Suning's rise fully utilized the opportunity of overcapacity in the manufacturing process of household electrical appliances.

Referring to foreign companies, the success of UNIQLO and Zara basically lies in the business model adapting to the economic environment at that time, occupying the market of major consumer groups with "high quality" clothing, meeting the needs of low and middle end consumers, and developing into a pnational garment giant.

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< p > the company has wide market space. The comparison of < a href= "http://www.91se91.com/news/index_c.asp" > UNIQLO < /a > and Zara can forecast ten times space.

At present, the concentration of men's clothing industry in China is less than 10%. It is an inevitable trend to enhance the concentration in the future. The garment giant will be born in the process of upgrading.

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The operation mode of P Hai Hai home is in line with the future development trend of the industry. Its fast and healthy channel expansion ability, retail terminal control, product differentiation ability and high performance price ratio of products will promote the expansion of the company's market share.

Comparing the per capita consumption and per capita store numbers of UNIQLO and Zara in Japan and Spain, the market space of the company can be expected to be 10 times.

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< p > giving "recommended" rating.

It is estimated that the annual earnings per share of Keno technology are 2013-2015 yuan, 0.33 yuan, 0.42 yuan and 0.51 yuan respectively, and the P / E ratios are 21 times, 16.5 times and 13.6 times respectively. Taking into account the high growth of the company in the industry, the advantages of the management mode are obvious, and the future growth space is large, giving the company 21-25 times PE in 2014, corresponding to a reasonable price of 8.8-10 yuan, giving the "recommended" rating.

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