How To Open A Children's Clothing Store On The Internet So That You Can Earn No Money?
Prologue: is it because we have never thought of giving up the advantages we already have? Sometimes, if we can give up some of our stubbornness, narrowness and some advantages, we may get more. It is wise to know what you are doing and what to do next. Today, our hero is such a post-80 generation, he dare to think and dare to dare to let go of his key in time. Give up, let him get more after enriching himself.
Five years ago, give up. Designer Excellent work, resolutely stepping into Taobao
Reporter: I am very glad that you can take the valuable time to accept my interview and share your own business story and experience. First, introduce yourself and your shop.
Rully Mei: Hello, everyone. Thank you very much for the interview with lemon. Do I make money in the children's clothing store? I am the shopkeeper of Xinyi children's clothing store. I did Taobao earlier, and entered Taobao five years ago. At that time, when I graduated from University, because I studied art design at University, I became a designer after graduation. But after working for some time, it is hard to realize the ideal of that kind of work mode. At that time, Taobao became more and more prosperous, so I resolutely resigned from my job and opened my own Taobao store. It was entirely my personal interest, but after a year, I didn't do it again. Until this year, I think I have almost the same ability in all aspects. In mid August, I started to do C shop again, which is now the children's clothing shop.
Recognize the situation, pay a hard job, 2 years, 8 job hopping, to achieve their great wisdom.
Reporter: from mid August to now, you have used only three months to build a five diamond shop. Your achievements are impressive! Five years ago, in most of the online shopkeeper today, it is the golden age of Taobao shop development. What prompted you to give up your store business? What did you do after that?
Rully Mei: if I hadn't given up, I wouldn't have made my grade today. open Children's wear shop Making money? After I did a year, the rise of the mall, I saw their size and advantage, and saw their limitations. If we keep going like this, we must not do too much. In order to learn from my experience, I shelved my Taobao store and went to the TP company to help them make the mall. I began to mainly promote the promotion of the through train. After 2 months, I quit my job and went to another mall as a project manager. I was responsible for the promotion of a brand store, and I got a good result. I made 600 thousand in second months, and it has already posed a threat to the industry leader. Because of this, we were cut off by the manufacturers. Later, I went to several shopping malls, and practiced how to do drilling and exhibition, Juhuasuan, including double eleven activities. It was not until mid August of this year that I returned to my shop and began to fight boldly.
Interviewer: I have always admired such a kind of person: they can recognize the situation in time and recognize themselves clearly; they have clear long-term plans and definite goals; in order to achieve this goal, they are brave enough to give up; they do not cocoon their own; they know what to do next, know what they are doing, and know what they are going to do; such a group of people is destined to be the success of the society. I think you are such a person.
Rully Mei: I feel that I am still on the way to success. For this reason, I will make unremitting efforts.
At all costs, through train and drilling, he always believed that investment and return were proportional.
Reporter: after a period of "practice", (huh, can I say so?), you can say that the two Taobao official promotion modes for direct train and drilling are already very familiar. I think your shop promotion methods are also the two main ones.
Rully Mei: Yes. The train will burn very much. Is that how you feel? The through train is burning money. I now spend about 20 thousand of a month's direct train in this shop. Of course, it can't compare with other larger direct seller sellers. Do you make money in a children's clothing store? Why do people use the tools to burn money? This is easy to understand. For me, the 20 thousand, 50 thousand, or even 100 thousand of a through train will not matter, as long as it brings the corresponding output. With the flow rate, there will be conversion rate; and the traffic volume and sales volume brought by through trains are also a good catalyst to facilitate more natural traffic transactions, which is a virtuous circle. I think you understand. The same is true for drilling.
Reporter: I think a lot of sellers who dare not do direct trains and drill show will think deeply about your words. No pay, no return. Everyone knows the truth of this sentence, but the people who really know how to use it are only a few. Just like me, I would like to ask you to learn more.
Rully Mei: Well, I would like to discuss with any friend who has dreams and wants to start a career to improve together.
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To novice sellers -- remember: quality decides everything. Regular customers Remember to maintain
Reporter: according to statistics, Taobao has about ten thousand shops every day, and there are also equal number of shops falling down. What do you want to say about the novice sellers?
Rully Mei: as you may notice, there are not many products in our shop, less than 40. Do you want to make money in the children's clothing store? But we try our best to make it better, so that all the children we sell can be recognized by customers. Only by satisfying the customers can we keep our customers coming to our store to buy our products.
I think there are several important points:
First, choose high-quality products. In fact, it is not just Taobao, but also in all walks of life. Good product quality is the cornerstone of long-term development. Therefore, whether it is self marketing or selling, knowing its products and ensuring the quality of products are the most important. On the contrary, even if you may encounter some relatively good buyers for a time, you will not be able to do anything for a long time.
Two, product pricing. Nowadays, more and more people are joining the army of online shopping. Most of the reasons for choosing online shopping are the price performance of online products. Children's clothing stores make money? So when pricing, we must consider the cost performance of goods, only reasonable pricing, in order to give buyers a good shopping experience; otherwise, it will greatly frustrate buyers' online shopping confidence. If they are serious, they will surely suffer from return or bad reviews. For sellers, of course, they will outweigh the gains. Therefore, a reasonable profit is necessary.
Three, promote their products and shops. Many novice sellers complain that there is no traffic and no business. I think every seller who has been involved in Taobao has gone through a long or short period of freezing. He has been foolishly waiting for business every day. At last, he has come to a single piece, like a piece of pie in the sky. What I want to say is that it is not terrible to have such an experience. The terrible thing is to keep going on like this.
Reporter: then how can we successfully get out of the ice and let our shop take a new step?
Rully Mei: of course, first of all, we should do internal work well. This is actually a cliche topic, from shop name selection, shop decoration, to baby screening, main map settings, Title Optimization, baby details layout and layout, and so on, all these must be done well. I don't say much here. We should learn from Taobao university instead of waiting for it. I believe that if you can watch a few videos every day, persist in learning, break down one by one, and apply it to your shop one by one, then you will definitely become different soon. Children's clothing shop to make money? Next, is to find a suitable way of promotion. If you really think that through train or drilling is not suitable for you at this stage, it is also a good way to register Taobao's third party activities according to the characteristics of your products. But most of the third party activities are mainly based on nine nine packages, or there is a big discount. If you have good sources, you can get a very favorable price.
Reporter: in addition to selecting products, set a good price, do the appropriate promotion, do you still have?
Rully Mei: Well, the most important thing is to keep good customers. There are a lot of repeat customers in our shop. It is not difficult to do this. If the product is good, it is easy to be recognized by the buyer. After that, the old customer will always think of your shop. I think this is something we all understand. I would like to say to the friends who have just entered the field that even if others can not be done, they must also do quality, service and treat others sincerely.
Reporter: you are a sincere person, so patient to share with you your experience and experience. I think everyone has learned a lot.
Rully Mei: I would like to do further communication with you. Thank you very much.
Reporter: then, what further planning and imagination do you have?
Rully Mei: try to do the mall as soon as possible. Of course, I will never give up my C store. I am still very optimistic about this. Because, like some products, the mall has a lot of advantages, but some of the categories are C stores.
Reporter: Thank you for being able to accept my interview during the busy days. I wish your Taobao career bigger and bigger!
Summary: I think every entrepreneur of Taobao is unwilling to be a mediocre person. If your shop is experiencing bottlenecks, then don't wait for it, because waiting is the most terrible; making children's clothing shop to make money; like this guest, learn to give up your keys in time, for you, this key may be time, or money, or idea, in short, adjust in time, do not forget!
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