The Dark Side Of "Double Eleven" Scenery

< p > November 11, 2013, all the e-commerce online shopping platforms enjoyed a feast. Ali made a turnover of 35 billion yuan on that day. Orders for all major e-commerce platforms increased significantly. < /p >
< p > however, the hot a href= "http://www.91se91.com/business/" > Sales < /a > does not mean that the participants win a wide range of benefits. First of all, many businesses on the "double eleven" e-commerce platform have plunged into a sharp increase in sales, but the profit is extremely low. Such as ironing machine sales brand Baer Ryder, the sales revenue of about 30000000 yuan, an increase of 120% over the same period, but after deducting the relevant sales costs for commodity profits, advertising and e-commerce platform, there is little profit left. Second, the "double eleven" activities also focused on releasing the market consumption ability, disrupting the normal sales rhythm for a period of time with a short sales climax. < /p >
< p > truly benefiting from the "double eleven" Shopping Festival is the main body of the recent "a href=" http://www.91se91.com/business/ "e-commerce service industry < /a >. It mainly includes e-commerce platform enterprises, logistics service enterprises, financial service enterprises, data service enterprises and operation service enterprises. For e-commerce platform enterprises, the "double eleven" activities have proved the sales ability of the e-commerce platform, and create an atmosphere for the continued expansion of the platform in the future. Traffic and transaction volume are the most important indicators to reflect the market influence of e-commerce platform. < /p >
< p > the larger the volume of traffic and transactions, the more widely distributed channels and the more aggregated consumers' a href= "http://www.91se91.com/business/" > network platform < /a > will become the first choice for more online retailers in the future. The online shopping platform will also create itself as one of the inevitable sales channels for businesses in the future. For logistics service enterprises, "double eleven" has brought about a burst of business growth for logistics and express enterprises. According to the statistics of the Ministry of Commerce, the express delivery companies handled about 60000000 pieces of express mail all day, double the same period last year. < /p >
< p > for the third party payment platform, the increase in the volume of transactions brought by the "double eleven" has stimulated the rise in the income of collection fees and interest payments. According to the estimated turnover of Alipay 35 billion, the daily interest rate is as high as 335 thousand and 600 yuan. For data service enterprises and operation service enterprises, they are mainly benefited from the other services derived from the massive consumption demand of the "double eleven" surge. Business software and service providers have introduced technical consultation, system support, operation management and other services to electronic business platform enterprises to reduce the technical problems on that day. Data service enterprises' management and mining of "double eleven" network transaction data are of great significance to the electronic business platform, sales enterprises, research institutions and government departments, so the demand for data services has also increased significantly. < /p >
< p > on the other side, many offline businesses are selling poorly. Tmall tried to launch the O2O strategy, put forward online and offline linkage, and encouraged brands to hang up LOGO, paste labels, sweep two-dimensional code, receive coupons, install POS machines online, and then directly send money to Alipay to pose a threat to the physical store business. During the "double eleven" period, many brand entity shops have become free places of experience. Home sales, home appliances, textiles, clothing and other industries have seen a blowout on line sales and a serious encroachment on sales under the line. According to the online profit, even 19 home enterprises such as red star, Yoshimori Ikuni and so on, boycotted Tmall's "double eleven" < a href= "http://www.91se91.com/business/" > offline activity < /a > event. < /p >
< p > below the line, enterprises are restricted by the cost of site, personnel, transportation, taxation and so on, and the selling cost is higher than that of online sales, so they have no advantage in competition. Under the condition of a certain amount of macro consumption, the sale of online services instead of offline sales, even if the electricity supplier service industry is in the ascendant, the economic losses and unemployment pressure caused by the shrinking of enterprises under the line, the continuous reduction of dealers, and the depression of commercial entities will also be huge. How to balance the online and offline sales, and create online and offline integration of < a href= "http://www.91se91.com/business/" > retail mode < /a > is a topic worth pondering now. < /p >