Fusion Line Becomes The Direction Of Traditional Retail Pformation

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< p > convenient and efficient < a href= "http://www.91se91.com/business/" > shopping experience < /a > and low operating cost, make the electricity supplier gradually move to the advantage position in the process of competing with traditional retail, and the quietly pfer of consumption mode makes the traditional retailing aware of the electronic business affairs is the general trend.

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< p > Chaoyang Joy City during last year's "double 11" period, it was willing to choose to act as a fitting room under the line. Zhou Peng, general manager of Chaoyang Joy City, admitted, "opening the fitting room for online customers, the physical store has not reduced sales, but has been promoted, and the sales of some copy number shops have also increased."

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< p > from the joint mobile Alipay sonic tickets to Wanda cinema's Alipay wallet public account platform, all these initiatives indicate that Wanda chose to go to the net.

Although Wanda Group Chairman Wang Jianlin and Ali founder Ma Yun set 100 million yuan gambling, said the electricity market share within ten years can not exceed 50%, but Wang Jianlin has recently claimed that the stakes are only jokes, while explaining the Wanda electricity supplier mode in public, and said it will cooperate with Ma Yun.

The strong opponents of former electricity suppliers have gradually moved towards the embrace of a href= "http://www.91se91.com/business/" and "electricity supplier < /a".

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< p > this year, the number of smart phones in China is expected to surpass that of the United States, and the sales of mobile Internet are showing a trend of rapid growth.

Professor Wang Chengrong, President of Beijing Vocational College of Finance and Commerce, said that < a href= "http://www.91se91.com/business/" > Mobile Internet < /a > means that consumers' buying behavior can happen anytime and anywhere, that is, in all the fragmented space and time of life, consumers can freely realize their consumption, which has great attraction for traditional enterprises lacking in flow.

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< p > there is a full range of integration and competition between the retail industry and the primary industry, the second industry, the financial industry and the information industry.

Wang Chengrong believes that "this is the moment when economic crisis, cross-border competition and information technology revolution exist simultaneously, so this retail revolution is more intense than ever before.

Physical retailers and electricity providers must integrate. O2O is both a fighting point and a convergence point. The two sides can realize the combination of online and offline advantages to create value. "

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< p > Red Star has made a strong boycott of Tmall's "double 11" and refused to become Tmall's < a href= "http://www.91se91.com/business/" > offline experience shop < /a >.

It believes that Tmall wants to gradually encroach on the share of traditional retail market and help the electricity supplier to seek the tiger's skin.

For the problem of how to find the competitiveness of the entity store in connection with the electricity supplier, Wang Chengrong believes that the short store of the entity store is limited in customer resources, high in price and inconvenient, but the entity store should also see its own advantages and exert its advantages by external force. Strong shopping experience is the core of O2O under the offline store, and it is also the reason why the electricity supplier can not completely replace the store.

Online and offline only fusion can win, the line is the channel, the line is also a channel, we must strive to line up and offline, so as to usher in the < a href= "http://www.91se91.com/business/" > O2O < /a > summer instead of spring.

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< p > according to the Municipal Commerce Commission, Beijing's e-commerce has always maintained a growth rate of 50%-170% in recent years. Online retail sales increased by 54.6% in the 1-11 months of this year, accounting for about 10.9% of the total retail sales. There are indications that the electricity supplier has become an important force to boost the Beijing society's zero growth.

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