A South African Buyer'S View Of Chinese Cowboy Manufacturing

Reporter: what is the demand of South Africa for jeans and jeans made in China? < /strong > /p > P > strong

< p > < strong > Mark: < /strong > first, let me give a brief introduction to the general situation and scale of the South African market.

Our population is 50 million.

There are 6 main chain fashion retailers in South Africa, and these 6 companies are all listed on the Johannes bourse stock exchange, so they are relatively high-end a href= "http://www.91se91.com/pioneer/" > chain brand < /a >.

They are Markham, Truworths, Foschini, Edgars, Woolworths and Mr Price respectively.

Together, the 6 companies have about 3500 retail outlets serving their customers.

One of the most important commodities in South Africa's fashion industry is jeans.

People can wear it to work or wear it to spend their holidays.

And it is not so popular in South Africa.

Most customers in South Africa will choose to buy clothing from these 6 brand chain stores.

This is because the clothing quality of these 6 brands is very good, the service quality is high, and the style is very fashionable.

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< p > so we can see that the demand for jeans is very large in South African market. The development of a href= "http://www.91se91.com/pioneer/" > potential /a is also very large, especially on the basis of manufacturing and production provided by Xintang.

We hope that Chinese cowboy enterprises can understand our needs, learn from them and work hand in hand.

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Reporter: what is the reason for the cooperation between South Africa and Xintang cowboys in Zengcheng? What are the advantages and disadvantages of Chinese cowboy clothing? How do you describe the Xintang cowboy industry in your eyes? < /strong > /p > P strong.

< p > < strong > Mark: < /strong > I use South Africa one of the chain brand Truworths as an example to answer this question.

In 2012, Truworths purchased 2 million 200 thousand denim costumes, and in 2013, they purchased 2 million 400 thousand denim costumes.

It can be seen that the growth from 2012 to 2013 is not very obvious.

There are two influencing factors. One of the obvious factors is cost. The cost of logistics and raw materials has increased a lot in the world, and the other factor is the time of delivery. In other words, the time required from the order to the shelf.

The drawback of China's jeans manufacturing industry is that the required a href= "http://www.91se91.com/pioneer/" > lead time < /a > is very long. It usually takes 4 and a half months to 6 months to complete the order to the shipment.

Other countries are gradually establishing cooperative relations with South Africa and building their own cowboy garment factories in South Africa.

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The advantages of P, especially Xintang, have a long history in the management of jeans market. This is a very strong advantage.

The Chinese cowboy enterprises have also established a good relationship with their customers, and all the resources can be obtained in the near future, such as water washing, textile materials, cowboy factories and so on, all of which are concentrated in one area.

In South Africa, 80% of cowboy clothing is imported and the other 20% is local production.

Of the imported jeans, 80% are imported from China, while the other 20% are imported from other countries, such as Turkey. These countries are gradually establishing cooperative relations with South Africa.

In the process of developing and expanding the local businesses in South Africa, one of the important factors is the cost saving of local enterprises, because more and more basic denim clothing can be produced locally, and the styles with high technological requirements are imported.

Chinese cowboy enterprises should pay more attention to the big trend and combine their advantages to win in the market competition.

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P: < strong > reporter: what do you think of the Chinese Cowboy brand when joining the local culture when you purchase? < /strong > < /p >

< p > < strong > Mark: < /strong > the concept of "brand" itself is very complicated.

What I am more concerned about is the "a href=" http://www.91se91.com/pioneer/ "resources < /a", which China can provide to the South African jeans market.

So I think manufacturers should build and build their own characteristics and brands.

In other words, if you have a reputation in the international market, this popularity should be built on the basis of your accurate grasp of the technological development trend of the industry, such as the new washing process and new design, because these factors can enhance the overall strength of the company, which is the cowboy garment manufacturer we are looking for.

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< p > I think it is very difficult to maintain a balance between "empty" and "real".

In terms of clothing and textiles, it is important to be able to touch and feel objects.

If you look at long-standing international brands, such as Diesel and G-Star, they have a long time electronic commerce foundation.

Chinese cowboy enterprises already have a very strong business platform. You must seek development here, focus more on the "real" part, establish their own brand characteristics, not be afraid of international brands, but should accommodate them, learn from their experience, and try to make use of them and pform them into their own advantages, so that they can be reflected in the fierce competition in the international market.

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< p > strong > reporter: from the perspective of purchasers, what cowboy clothes do you think will be popular? < /strong > /p >

< p > > strong > Mark: < /strong > the South African market mainly follows the trend of "a href=" http://www.91se91.com/pioneer/ "international brand" /a ". We can not change this because it is a global market.

We regard G-star and Diesel as the leading brands in the international market, so we will pay close attention to the trend of these brands and get experience from them to apply to production.

Therefore, we also hope that Chinese cowboy enterprises will pay more attention to the mainstream development direction of the world, not only the cowboys.

This is very important, because nowadays young people will learn about the latest trend information from the Internet, film and other channels. Most of these information are related to international brands. Therefore, as cowboy manufacturers, they should pay more attention to the trend of the international market, so that cowboy clothing can be more popular.

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