• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Li Guoqing: Switch To E-Commerce To Do Garment Diversion Tmall

    2013/12/25 12:54:00 16

    New CustomersInternet ThinkingSales VolumeMarket Promotion

       It is an old thing to specialize in selling pants.


    As early as last year, Dangdang launched its own brand Dangdang top quality products, mainly selling clothing, home, skin care and other three categories, but later Li Guoqing cut clothes down.


    "The main reason is that the designers are not satisfied with the design of the team, and the size of the clothing category is not yet in place. Li Guoqing jokes that he is not able to walk on his designer's big trousers. "Selling pants is a thing of the past."


    At present Dangdang apart from books, several large categories are clothing, pregnant babies and home textiles. It is understood that Dangdang Book users only 20% will buy clothes on Dangdang online. In addition to the original book users, Dangdang still has many. New client It is urgent to expand.


    "Dangdang clothing sales target is 3 billion yuan this year, next year 6 billion yuan, next year sales will exceed books." Li Guoqing asserted that clothing categories would be bigger.


    When the reporter asked whether the expansion category made clothes would like to make their earnings better and not so simple, Li Guoqing said: "we are still talking about the past."


       Want to pit other electricity suppliers to do Tmall clothing diversion


    "I am not." Internet thinking I do not have this courage, in fact, it is also a question of wisdom. Li Guoqing revealed that Wu Ying had advised him to do things on the Internet, but he did not agree.


    "Wu Ying told me that the Internet thinking work is front-end free, relying on the back end charges, such as late advertising, value-added services. But I am not the Internet thinking, I have my business judgement ", Li Guoqing is" bluster ": let those people continue to make mistakes.


    "I don't want to see investors without any problems. Actually, I want to pit other electric providers. If Dangdang reveals too much, competitors will imitate us," Li Guoqing also called out: "Lao Liu can no longer imitate us and cut down the business that we have cut down."


    So, what should we do when making clothes? Li Guoqing's judgement is that clothing category. Gross profit margin High and profitable, and in his eyes, Dangdang's advantage in attracting brands is that customer price and repeat purchase rate are 30% higher than Tmall's. "Our differentiation is positioned in the high-end, a second tier city. When choosing a platform, branding is more inclined to choose a platform that matches the brand positioning.


    However, such differentiation does not appear to be obvious. platform The coincidence degree is also very high. Take Tmall as an example, Tmall has more than 70 billion sales volume in 2012, and the number of merchants entering Tmall has been 20000. This figure is almost ten times that of Dangdang, many of which are high-end brands.


    "I once told Liu Qiangdong through investors. I hope he doesn't just stare at books. Everyone can make clothes to split Tmall, but this kid doesn't listen." Li Guoqing said that he made early judgments about clothes, but later he did not succeed in his own brand, so he changed his direction.


    In Li Guoqing's view, Dangdang first needs to consider why the original book users want to buy clothes here, so that the clothing category meets these users' tonality, while other new users need market promotion. network marketing "


    However, the latest data show that last year, China's apparel online shopping market share, the top two were Tmall and Jingdong, Tmall's dominance was obvious, while the old clothing business people were ranked ten. Li Guoqing had to do a lot in order to compete in the clothing online shopping market.

    • Related reading

    Li Rugang: Knowledge And Practice Of Clothing Quality

    Thematic interview
    |
    2013/12/2 16:50:00
    21

    Questions And Answers About Promoting The Smooth Operation Of The Coal Industry

    Thematic interview
    |
    2013/11/29 12:01:00
    6

    李國慶:服裝業績要沖100億,先得自有品牌

    Thematic interview
    |
    2013/11/19 11:36:00
    9

    Interview With Designer Guan Zi Xuan: Design Declaration Does Not Make Large Size Clothing.

    Thematic interview
    |
    2013/10/24 14:54:00
    42

    Interview With Designer Wu Jigang Into A Talented Designer's Other Life

    Thematic interview
    |
    2013/9/23 16:43:00
    25
    Read the next article

    Byblos Women'S Shoes Push Autumn And Winter Advertising Blockbuster: Futurism

    Established in 1973, the brand Byblos of Italy has adopted special colors and innovative materials for this season, giving them the attention and strong self style. Although Byblos has a casual style, its high quality merchandise positioning can also improve the user's status and status, which is quite modern.

    主站蜘蛛池模板: 免费无码一区二区三区蜜桃大| 搡女人真爽免费视频大全软件| 国产精品成人免费视频电影 | 国产色欲AV一区二区三区| 做a的视频免费| 99精品众筹模特自拍视频| 真实处破女系列全过程| 幻女free性zozozoxxxxx| 全彩无翼口工漫画大全3d| а√最新版地址在线天堂| 男人的好在线观看免费视频| 夜夜高潮夜夜爽夜夜爱爱| 国产亚洲欧美一区二区| 久久久精品久久久久特色影视| 3d动漫精品啪啪一区二区免费| 欧美日韩一区二区三区免费不卡| 娇BBB搡BBBB揉BBBB| 伊人久久综合影院| 91蝌蚪在线播放| 欧美亚洲视频一区| 在线中文字幕网| 免费大片av手机看片| a在线免费观看视频| 欧美高清色视频在线播放| 国产精品亚洲综合一区在线观看| 亚洲av永久无码一区二区三区 | 岛国在线免费观看| 交换朋友夫妇2| 18禁黄污吃奶免费看网站 | 亚洲熟妇无码爱v在线观看| 2022国产麻豆剧果冻传媒剧情| 欧美一级特黄啪啪片免费看 | 久久久久亚洲AV无码专区桃色| 美国十次啦导航网| 成人超污免费网站在线看| 国产99re在线观看只有精品| 一区二区三区无码视频免费福利| 综合网日日天干夜夜久久| 大西瓜pron| 亚洲av永久无码精品古装片| 色婷婷综合在线|