International Luxury Goods Prices Rise, White-Collar Workers Can'T Catch Up, Light Luxury Stores Are Running Smoothly.

< p > < strong > do not chase big brand design, < /strong > < /p >.

< p > > a href= "http://sjfzxm.com/news/index_s.asp" > luxury brand < /a > as a symbol of status has won many fans in China in recent years. However, when the top luxury brands gradually become "street bags", coupled with the economic downturn, the white-collar consumer groups begin to turn their attention to more low-key, more emphasis on design sense and relatively low price "light luxury brands". These positioning high-end, single products prices range from several thousand yuan to 10000 yuan, and the "luxury and luxury" luxury goods have been gradually touted.

< /p >

At the same time, shopping centers and shopping malls are also sensitive to this trend. New shopping centers with "light luxury" as the theme are emerging in Shanghai, Shenzhen and other places. It is also understood that the Pearl River New Town in Guangzhou will appear the first large international luxury luxury shopping center in late 2014. It is expected that in 2014, light luxury will become more popular and become a new trend.

< /p >

< p > < strong > the top brand "rising" ceaselessly < /strong > /p >

< p > < strong > white collar can't afford to turn to light luxury. < /strong > < /p >

Just recently heard that Hermes is just just just just that is just that is just is just just just just just just just just just just just that just that is just just just just just just just that just that is just just just just just just just just just just just just just just just just just just just just just just that just that is just just just just just just that just that is just just just just just just just just just just just just just just just just just just just just just just just just just just that just that is just just just just just that just that is just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just that just that is just just just just just just that just that is just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just that just that is just just just just just just that just that is just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just that just that is just just just just that just is just just just just just that just that is just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just that just that is just just just just just just just that just that is just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just just that just that is just just just just just just just just just just just just just just just just just just just just just just just just just that just that is just just just just just just just just just just just just just just just just just just just just just just just just just it is not necessary to find such a "chase". "

< /p >

< p > it is understood that in recent years, top brands have been raising the price of about 4%~10% each year, which is the usual price strategy in recent years.

Top brands are becoming more and more expensive. First, some white-collar white-collar workers who have sought the top brands are "unable to afford to hurt".

It is true that white-collar workers who enter 5000~10000 yuan for a minimum of two months' wages to buy a top brand handbag are quite "Crazy" in the current tight monetary environment.

< /p >

Miss Wen of Yuan said frankly that the concept of luxury goods has changed greatly since last year: "even if it is affordable, I will not go blindly to buy the top brands, and see that the price of the top brands is getting higher and higher, and the price is getting higher and higher. Such a cost performance is of course very poor. If the luxury brands were purchased before to satisfy the vanity, they would not feel proud of buying something of the top brand. It is better to take these money out for something really good and inexpensive, so now I will pay more attention to the clothing of some second-line brand and designer brand, which is more than half the price, and the quality and style are very fashionable." < p > software sales, nearly 200 thousand of annual revenue.

< /p >

< p > < strong > in endurance capacity < /strong > /p >

< p > < strong > prefer to buy < /strong > /p >

< p > according to the latest report of the 2013 China luxury market research, the Chinese are still the world's largest luxury consumer group, buying 30% of the world's luxury goods.

However, this report also shows that a few years ago, Chinese consumers were crazy about luxury goods. Only a few of the top brands of a href= "http://sjfzxm.com/news/index_s.asp" > LV < /a > GUCCI, a href= "http://sjfzxm.com/news/index_s.asp", "Hermes" /a "and" Rolex "had obviously changed their consumption habits in the past two years. With the rich experience of some luxury consumers, they knew more about fashion luxury brands, and luxury consumption was not limited to only a few top brands. However, some light luxury brands with good quality, potential brands and relatively low prices became natural consumers' new choice.

< /p >

< p > speaking of these light luxury brands, Jenny, who works in the custom business Travel Company, is like the following: "Coach's windbreaker, the American purchasing price is only 2000 yuan. Compared to the" a href= "http://sjfzxm.com/news/index_s.asp" Burberry "/a > ten thousand multivariate one windbreaker, the product quality is quite brand name; Kate Spade's bag color, material and design do not have the style, not everyone knows; the jeans version of the Diesel is very good, one thousand yuan and one piece can wear many years, in fact, it is also very good.

Like these brands, clothing is within my tolerance, and every purchase will not be as long as buying a top brand. I think this consumption is more rational.

< /p >

< p > < strong > good quality, low collision probability < /strong > < /p >

Kate, who works in public relations company, said that she had been a light luxury brand fan in the past few years. "In the past two years, when some Chinese designers became popular in the international fashion industry, such as Helmut Lang, Phillip Lim and other a href=" http://sjfzxm.com/ news/index_s.asp "> designer brand" P "also had a good performance.

< /p >

< p > in addition, because the choice of light luxury brands is more than that of the top brands, the probability of bumping into a bumper shirt is lower, and the light luxury brand emphasizes the sense of design. Its logo is not obvious, and is also popular with some low-key consumers.

Dan, who works in advertising agencies, argues that instead of letting others see what brand you are using at a glance, it is better to let these good quality and special design clothes become the topic of a casual conversation between friends, which can show the personal taste of fashion.

< /p >

< p > < strong > light luxury market is in good condition, < /strong > /p >

Under the dual function of the economic environment and changes in the consumption habits of luxury goods, the emergence of light luxury brands has moved shopping centers and department stores to a new level of thinking. < p >

In Shanghai, Shenzhen and other places, there were many luxury and light shopping centers appeared last year. For example, in the second half of last year, the Jingan Kerry Center mall opened near Shanghai's golden downtown district could not find the top brands. Instead, it concentrated on Etro, MICHAEL KORS and some personalized designer brands. Neighboring Shenzhen, such as Yitian Holiday Plaza, a href= "http://sjfzxm.com/news/index_s.asp" KK Mall "/a" and so on, were all adjusted accordingly last year, increasing the number and proportion of the light luxury brands in Shanghai.

According to the reporter, in Guangzhou, there will be the first light luxury shopping mall in the Pearl River New Town in late 2014.

According to the High German Plaza Plaza Shopping Center, following the "spring", "Xia", "autumn" and shopping malls, the "winter" shopping mall is expected to open in the fourth quarter of 2014, which is the first large-scale international luxury fashion brand shopping center in Guangzhou.

"The" winter "shopping malls will be the first light luxury brand consumer Plaza in Guangzhou, which will introduce the international second line brand, the domestic first line and the Asian fashion design brand.

Insiders said that in the current business environment is relatively severe, for operators, the introduction of "light luxury" brand and building light luxury shopping mall is actually a smart outlet for high-end shopping malls in fierce competition. After all, light luxury brands are at a rapid stage of development in China. Their entry threshold for shopping malls is not as high as that of first-line brands, nor does they have many demands on shopping malls as first-line brands. In addition, these brands choose more, and many of them also have the urgent need to expand stores in the Chinese mainland market. Therefore, the flagship light and luxurious shopping malls will become a fine way for the development of high-end shopping malls in the future.

< /p >

< p > < strong > noun interpretation < /strong > < /p >.

< p > < strong > < a > href= > http://sjfzxm.com/news/index_s.asp > > light luxury > /a > /strong > /p >

< p > light luxury goods refer to medium and high grade brand goods. Prices will not be as high as those of luxury brands such as Hermes, Chanel and LV. The general price will be between 1000 yuan and 10000 yuan, including the secondary or non mainstream brands of international luxury goods, such as Emporio Armani of Giorgio Armani, Armani JACOBS of MARC JACOBS, MARC of MARC JACOBS, and vice line of cable.

In addition, designers such as Helmut Lang, Phillip Lim and other popular brands have been included in the camp of light luxury brands in recent years.

< /p >