Martha Wants To "Old Wine For New Bottles", Can Online Shopping Era Reappear The Strong Wind?

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< p > this group with the highest profitability seems to be showing signs of "going from bad to worse". Its old rival Next will soon come back, and the profits will exceed Martha for the first time.

The reason why Martha's style of merchandise seems to be no longer keeping up with fashion trends is gradually losing the favor of young consumers.

In addition, Martha has hundreds of stores in the UK, and in this era of Internet shopping, Martha gradually appears to be clumsy and passive.

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< p > nowadays, Martha is adjusting the < a href= "http://www.91se91.com/business/" > strategy < /a > to update the storefront.

However, is it possible to return to its peak? < /p >

< p > the British Guardian newspaper recently published: at first glance, the layout and management mode of Marks and Spencer on Holloway road is a model of the retail industry. It can be used as a textbook sales case: the Martha department store's shop opens on time at 9 o'clock; the goods in the shop, such as wool yarn, socks and slippers, are lined up and orderly; the baking bread on the shelf gives off a fragrant smell.

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< p > Martha spent 2 billion 400 million pounds on the store renovation. The situation in the store in downtown London is the result of its rectification.

But Martha, a retail analyst, said that if something sold by a did not conform to < < href= http://www.91se91.com/business/ > > market demand > /a >, it would be useless to do well in other aspects. What is the use of putting the goods neatly? < /p >

< p > she gave an example: Martha had to prepare some suitable clothes for her customers, because they did not want to spend money on those old fashioned clothes.

Nowadays, they prefer to visit the Zara clothing store and buy a fashionable jacket or something there.

However, it is hard to buy clothes that fit the customers' spleen and stomach at Martha's stores.

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Martha P store was not like that before.

In the eyes of the last generation, Martha shop is the first choice for people to shop.

Maureen remembered that when she worked in the office, everyone was dressed in almost all kinds of Martha linen shirts.

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Less than P, nowadays, office white-collar workers like to run to Martha's old rival, Next, for shopping.

Next, founded in 1982, is expected to exceed its 130 year old rival Martha general store for the first time this year.

In the past Christmas season, Next department store's sales performance was very good, sales increased by 12%.

"Next department store has a clear" a href= "http://www.91se91.com/business/" customer positioning "/a," 25-45 year old consumers or older people are its main customers, "said retail expert Moore.

It serves the consumer community wholeheartedly, and its performance continues to rise in the long run.

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< p > Martha is not a novice for the fashion industry.

Martha's chief designer, Belinda Earl, introduced spring and summer clothing, such as printed jackets, bright white shirts and trousers, and so on.

After the fashion magazine reported Martha's fashion, it was once a boom in a pink coat.

However, there are not many such styles of clothes in Holloway's department store on the road of Martha, which mainly sells plain clothes such as printed pajamas and sweaters.

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< p > the Martha department store on Holloway road may be a very profitable store. After all, the population density is very large and the traffic volume is high.

However, the residents in this area are younger than the average age in Britain.

But Martha stores are full of outdated clothes, and they are old fashioned.

Those clothes for young consumers only include some casual print jackets, loose knitted sweaters and so on.

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In a sense, Martha has become a victim of his dominant position, while P, another retail giant, has similar experiences.

"If you are a a href=" http://www.91se91.com/business/ "industry leader /a, and there are many stores, then your biggest problem is that the sales of these stores have not increased and failed to attract more and more customers," she said.

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< p > but it is comforting to say that although Martha stores are facing strong competition from Waitrose, the sales of food in Martha's department store are still good.

Waitrose is also a big winner in another Christmas promotion war, but Martha is still the first choice for people to buy food and reserve food when they entertain guests.

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< p > but before shareholders began to complain, Martha's department is adjusting its strategy. The result of the strategy will only be announced in three months.

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< p > Maureen believes that Martha stores have 770 stores in the UK, facing the future of "a href=" http://www.91se91.com/business/ "Internet shopping" /a "wave", these stores are "too many".

Today, the appeal of Martha stores to young customers is becoming more and more limited. Martha seems unlikely to return to its peak.

Many 20-40 year old customers no longer visit Martha's department store. This is a tough market.

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