Nine Misunderstandings Should Be Avoided In Location Selection Of Clothing Stores

< p > < strong > 1, regardless of image, seek sales volume < /strong > /p >

< p > densely populated, shoppers, large consumption...

Many stores will compete in such a business circle.

However, considering the location only from the perspective of investment * *, it is not necessarily possible to maximize the benefits.

In addition to considering the promotion role of store locations to sales volume, we should also evaluate the impact on brand image.

To ensure that the brand image is not damaged, manufacturers should also emphasize the sanitation, cleanliness and beauty of the surrounding environment in the location of stores, and try to avoid being adjacent to grocery stores, restaurants and machinery repair shops.

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< p > strong > two, superstition a href= "http://www.91se91.com/news/index_c.asp" > golden area < /a > /strong > /p >

< p > "non geomantic treasure land does not marry" is a common mentality existing in the location selection of manufacturers' stores.

They believe that opening stores in downtown areas and commercial centers can drive sales with higher traffic volume.

As we all know, the expensive rent in the prime location and the pressure brought by intense competition are not acceptable to the general stores.

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< p > < strong > three, blindly entering the competitive saturation area < /strong > /p >

Excessive concentration of P tends to cause market saturation.

Sometimes, many similar stores located in the same business district seem to be doing well in business, and in fact have reached the critical point of competition balance.

When a new store is added, the market is over saturated, resulting in a lack of money. All of the original money has started to lose money.

In the case of product saturation, instead of continuing to follow up, it is better to adjust our thinking and choose categories that have strong complementarity with existing commodities, so as to improve the commodity structure of the region.

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< p > < strong > four, the industry deviates from the business circle positioning < /strong > < /p >

< p > each region has its own overall commercial network layout.

Where to develop the service industry and where to develop the IT* industry?

Every city will have long-term overall planning.

Misplaced location, moving against the trend, often can not get the support of macro policy and the promotion of the environment.

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< p > < strong > five, confused by the appearance of passenger flow < /strong > < /p >

< p > passenger flow is the main factor that should be considered in site selection.

But for franchised stores, in addition to considering the overall passenger flow, we should further analyze the effectiveness of passenger flow.

The ratio of effective passenger flow in different stores of the same business circle is quite different.

It is a misunderstanding of the business circle that the crowded and bustling place is a good business circle.

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< p > < strong > six, lack of consciousness of borrowing. < /strong > < /p >

< p > business must be made into a market. It is not necessarily a good thing to isolate too much from a single shop alone.

Skillfully borrowing the opponent's potential can often play a positive role in promoting sales.

Where the McDonald's shop goes, where the KFC store goes, this phenomenon is very revealing.

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< p > < strong > seven, < a href= "http://www.91se91.com/news/index_c.asp > > advertising space < /a > insufficient consideration < /strong > /p >

< p > shop recruitment, erecting cards, display frames, posters, these common advertising props have an important role to play in the sale of exclusive stores. The proper use of these props can play the role of 42 orders.

Some stores have no independent facade, and they lose their independent advertising space before the shops. They also lose the space to play their marketing wisdom before the store.

Therefore, when selecting the site, * * is to understand whether the doors and windows can be converted to the floor type large glass structure.

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< p > strong > eight, underestimation consumption < /strong > a href= "http://www.91se91.com/news/index_c.asp" > strong > purchase inertia < /strong > /a > /p >

< p > a lot of operators have made great efforts in positioning and business circle analysis, but due to the inaccurate consideration of consumers' consumption characteristics, they can only end in hasty end.

Some audio and air-conditioning stores have entered the newly developed large residential areas because they have seen the huge demand for new homes in the entire business circle.

If there is no competition in the business circle, if all the customers need to buy, they can naturally support a store.

However, such durable consumer goods as sound and household appliances are expensive, and the frequency of purchase is low. Consumers are willing to pay more when they are buying, and goods are less than three.

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< p > < strong > nine, ignoring the convenience of customer consumption < /strong > < /p >

< p > nowadays, consumers are becoming more and more critical, and more and more attention is paid to the improvement of shopping facilities and the public utilities around them.

A car owner wants to find a parking lot quickly when shopping, and the elderly do not want to climb a very high ladder.

Everything starts with its own convenience.

Franchised stores must take these convenience factors into consideration, otherwise customers will be reluctant to patronize them.

Ten, do not investigate the future changes of the business environment, the investment of franchised stores is longer. Once the surrounding environment changes, it will inevitably lead to unrecoverable investment.

Generally speaking, the new urban planning, public pport facilities and road conditions will have a profound impact on the business environment.

Some of the places that seem to be excellent at present may soon be in trouble of renovation and demolition due to the requirements of urban development and change.

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