Home >

Analysis Of Clothing Store Business Way To Promote Sales Clever Use

2014/1/11 21:13:00 47

Clothing Stores Management And Sales Promotion Activities

> a href= "http://www.91se91.com/news/index_c.asp" > clothing store < /a > is a more promising project now. Promotional discount promotion, also known as price discount, is the most direct but low level marketing tactic in special sale.

it is a way to promote consumers' purchase by directly reducing the normal selling price of the product and providing consumers with economic benefits.

For this kind of promotion, it is often a double-edged sword, which can create benefits and popularity for enterprises. Improving sales power and holding bad products are often easy to make products fall into a difficult position after discount.

1, < a href= > http://www.91se91.com/news/index_c.asp > discount sale > /a > four forms: /p >

1, direct discount

through direct discount of goods or services, such as ten percent off discount, special sale, etc., are all direct discount sales promotion methods. Consumers can clearly know how cheap the product is.

The direct discount method can attract consumers' attention and attraction more strongly, and stimulate consumers to make purchase decisions, that is, consumers increase the number of purchases, or change the buying time (early purchase) or increase the frequency of purchase.

Usually, the discount rate should at least reach 10%-30% to affect consumers.

It is easy to cause price wars among brands, resulting in more sales and less profits.

2, quantity discount

a price discount offered to consumers who buy a product or service in large quantities.

Usually, the price discount is given according to the number of consumers purchased. The more quantity they buy, the greater the discount.

The quantity of discount can provide consumers with certain discount when buying a certain product for a certain amount or amount. It can also stipulate that consumers can buy certain products to reach a certain amount or amount, and give certain discount according to the total purchase quantity.

quantity discounts aim to encourage consumers to buy or buy in large quantities, so they are often used to purchase high daily consumption products with high correlation between products.

3, additional presentation /p >

when consumers purchase a certain quantity or amount of products, the manufacturer will give the same products or related products according to a certain proportion or requirement.

"Buy one get one" is the most common way of giving away. Consumers spend two yuan on a product's money, which is equivalent to enjoying half off discount.

this method can not only effectively stimulate consumers' purchase, but also help speed up sales promoters to complete sales targets.

It is commonly used in consumer goods with low unit price, simple packaging and fast usage.

4, adding quantity without increasing price

the increase is not similar to the increase in price. The difference is that the product is packed in the package before the product is released and sold at an open price, so that customers can buy more products at the same price.

this way can also stimulate consumers' purchase, especially for consumers who are familiar with brands. If they are strange brands or new products, this way of acceptance will be lower.

two, the advantage of discount promotion is /p >

1, promotion effect is obvious .

price is often one of the main determinants of consumer choice, especially for those products whose brands are less than a href= http://www.91se91.com/news/index_c.asp.

Therefore, discount is the biggest and most effective way of promoting sales to consumers.

Because of the obvious promotional effect of discount, manufacturers often use it as an emergency means to deal with sudden market conditions, fight against competitors' promotional activities, deal with products that are due or over season, reduce inventory, speed up the return of funds, cooperate with merchants, and sometimes are also an emergency means for sales personnel to fulfill their sales targets.

2, promotional activities easy to operate

manufacturers can design different discount rates within the permitted promotional budget range according to different regions and time.

This promotion method has less workload, and the cost and risk are easy to control.

3, the simplest and most effective means of competition

In order to resist the sales growth of the competitive brand products, in order to resist the listing of new rival products or the introduction of the new policies, we should use the discount method to stimulate consumers to buy this product in time, reduce the customers' interest in competing products, and seize the market share and attack their competitors by promoting the mass purchase of consumers or the early purchase of P.

strong > 4 is conducive to training and retaining the existing consumer group /p >

direct discount activities can produce certain advertising effects, create products of good quality and low price, attract consumers who have used this product to repeat purchases, and form a stable existing consumer group.