The Success Of Store Operation Is Closely Related To Sourcing Good Suppliers.

　　 Open Taobao clothing Shops to find the source of attention, first, the principle of purchase

Most stores usually buy more goods on Wednesday, followed by Monday and Friday again, so that there are mainly enough goods for weekend and Sunday trading. When purchasing, we should pay attention to the following principles:

1., according to the law of supply and demand of different commodities. For the balance of supply and demand, what is the normal supply of daily industrial products, and what will be bought and sold quickly, the more quick sales will go in, the more sales will go into the market, the less sales will go into less; for the goods that are intermittent and in short supply, the supply of goods that are in short supply will be opened up according to the needs of the market, the supply of goods will be opened up at any time, and the supply situation will be kept in touch with each other. With regard to the expansion of sales and the sales of commodities that are not large, they should be reduced to a variety of products.

2., according to the characteristics of seasonal production and marketing. Seasonal production, seasonal sales of daily industrial products, the beginning of the season more, less in the middle season, the end of the season to fill in; year-round production, seasonal sales of daily industrial products, less in the off-season, more in the busy season.

3. according to the location of commodity supply, local purchase should be limited, and field purchase should be carried out.

4. according to the market life cycle of commodities, the new products should be sold through trial sale, and the sales will be less and more.

5. according to the nature of production and sale of goods, seasonal production, year-round sales, production cycle is relatively long. Some agricultural and sideline products that are more affected by natural disasters and unstable production should look for production bases to ensure stable supply. For bulk products, futures purchase can be adopted to reduce risks, ensure the supply of goods and reduce the purchase price. For products with changeable colors and varieties, we should strengthen research and pay close attention to market dynamics so as to make progress.

　　 open TaoBao Clothing store to find sources of attention two, purchase source

In general, there are three sources of purchase in the parity store: first, purchase from the manufacturer directly; second, from the wholesaler; third; the agent or the sale of goods. After purchase, it is best to establish manufacturers, wholesalers' information cards and merchandise sales cards. The first two main records are the names and addresses of the manufacturers or wholesalers, the names of suppliers, quantity, time, unit price, discount and payment.

In addition to recording the above contents, the time of delivery, checkout time and payment terms must be recorded.

　　 Taobao clothing store to find the source of attention three, purchase skills

There are three skills for general clerks to purchase goods:

1. purchase from many stores

How to choose the source of goods is a matter of great concern to every businessman. General operators are willing to purchase goods from factories or wholesalers who supply goods at a low price. But if we only care about the price and ignore the quality, we will not make the business flourish. When purchasing, we should pay attention to the following points:

(1) strictly control the purchase of goods. When entering the goods, we should have a preliminary understanding of the manufacturers and know whether the manufacturers are legitimate business entities.

(2) strictly inspect the quality of the products.

(3) Stock purchase At least two or more suppliers should be selected. The advantage is that A can promote competition among suppliers in terms of quality, price and service. B can effectively prevent improper dealings between incoming personnel and suppliers, such as rebate and so on. C can grasp commodity information and commodity dynamics in time, so that it has a definite purpose.

　 2. enter and sell goods

As for what commodity is a salable product, besides the conclusion that can be drawn from the sales situation of the shop itself, the key is to consider the time of commodity flow and the comprehensive consideration of the supply products, because the tastes of consumers are changing faster and more diversified.

(1) when buying new products, you can't buy them blindly. The new products may be salable goods, or they may not be. We should buy a little bit first, and then decide after trial sale, do not take up a lot of money.

(2) for popular commodities, we should give full consideration to the time of popularity, so that we can grasp the quantity accurately.

　　 3. rely on information purchase

Commodity purchase is inseparable from market information, accurate market information, so that you can make the right decision. If the information is not reliable, the business will suffer losses. And market information comes from market research. The main methods are as follows:

(1) visit. A group of representative households can be selected as long-term contacts.

(2) establishment of a working manual. Salespersons, purchasers and relevant business personnel are exposed to consumers a great deal every day. They should consciously record and reflect the opinions of consumers on commodities, accumulate them regularly, and constantly adhere to them, and then organize these opinions systematically to reflect the relevant departments.

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(3) establish a shortage register. There is no commodity to register for the consumer needs. Registration items are name, unit price, specification, color, quantity, time and so on, which should be summarized daily as a basis for purchase and goods.

(4) establishing a customer opinion book. Customer opinion book is an important way to communicate with customers. At the end of the day, the head of the cabinet should check the customer opinion book, find and catch some tendentious problems, and improve in time, so as to continuously improve the level of purchase management. Through scientific market forecasting method, we can determine the market demand for quantity, quality, variety, price and so on, so as to procure marketable commodities, avoid inventory backlog, cause losses, and better improve economic efficiency.

　　 Taobao clothing store to find the source of attention four, purchase knowledge

It is not a simple matter for a salesperson to purchase goods. It requires the salesperson to have a keen sense of smell and information acquisition.

For example, when summer comes, the demand for air conditioners and refrigerators is large for large and medium-sized cities with relatively high standard of living and for economically developed coastal open cities, while the demand for electric fans is large in towns and villages. Depending on market information, stock and operation are summed up as "know the truth", "know the other", "know goods", "know the person" and "know the time".

1. "know the truth". It is necessary to know the status quo of its sales and possible changes: to know the stock of the existing commodity (or the source of goods) and the goods required to sign the contract, and to know its manpower, material resources, financial resources and the environment. For example, there is a private shop owner who runs a fishing tackle. He used to run a clothing business. A few years ago, he learned that the number of amateur anglers was increasing. The market demanded a lot of fishing gear. There was no fishing tackle department in the whole town. At that time, the clothing business was also impacted by several well funded and better foundation businesses. The boss looked at the opportunity according to his own strength and changed his business to fishing tackle business. So far, the shop is still a large scale and better efficiency enterprise.

2. "know the other". It is necessary to know the business activities of the peers, including sales, inventory and business characteristics, strategies and methods. In this way, we can surprise and win by surprise. It is known that "know what is known and never fight."

3. "know goods". It refers to commodity knowledge, familiarity with commodity performance, quality, specification, color and price, and knowledge of production and source of goods. This way we can have a good idea of the product.

4. "understanding". We need to know the psychological motives of consumers, including intelligence, feelings and preferences. We need to know the number, type and structure of consumers in the supply area, including the number of occupations, educational level and income level of various occupations. For example, a self-employed person who manages a clothing business near a university door is mainly a university student. He should take into account the consumption characteristics of College Students' cultural quality, appreciation level and economic ability. Therefore, the purchase of clothing should be cheap and of general quality, but the style is novel and unique, lively and generous.

5. "know the time". It is about knowing the political and economic situation and the seasonal climate change. And analyze the impact of these "days" on the market. The instability of the political situation brings the instability of the economic situation, which directly affects the economic situation. For example, on the issue of Hongkong, governor Peng Dingkang of Hongkong issued a speech in violation of the spirit of the Sino British Joint Declaration and memorandum of understanding. The Chinese government insists on its principles and positions and resolutely implements the draft Basic Law of the Hongkong Special Administrative Region. Because China and Britain have a tit for tat on this issue, they have a certain impact on the economy of both sides. This is a clear example of the fact that the Hongkong stock market has been slump.

　 Taobao clothing store to find the source of attention five, incoming merchandise acceptance

The salesperson's inspection of the goods supplied by the supplier includes the following aspects:

1. check the bill. The salesperson should check his order with the supplier's bill. It includes items for each item, quantity, price, sales deadline, delivery time, settlement method and so on. The inspector confirmed that the goods supplied by the supplier were exactly the same as those of the salesperson through inspection.

2. quantity check. The quantity of goods is not only counted, but also the quantity of actual goods is checked and classified, and the quantity, type, color, etc. of each package are checked. Once a salesperson finds a shortage or surplus, he should immediately fill out a report of shortage or spillover and report it to the purchasing department, so as to notify suppliers and negotiate solutions.

3. quality check. There are two things to note: first, check whether the goods are damaged. Generally speaking, the goods will be damaged in the course of delivery. The damage is usually borne by the carrier or the insurer. The two is to check the quality level and whether there are goods below the order quality requirement. It is found that goods that are below the order quality requirement can not be mentioned. Because low quality goods will bring many problems to stores, such as affecting sales, affecting revenue, and will damage the image of stores.