How To Open A Brand Women'S Wear Shop
< p > a lot of entrepreneurs are concerned about how to make money for < a href= "http://www.91se91.com/news/index_c.asp" > brand women's clothing > /a.
Here there are two points of customer loss: 1, customers who enter the store are not properly accepted because of improper reception, and feel pressure or discomfort. 2, customers come in to have a casual look and turn around without finding their favorite clothes and leave. Then, we want to improve the a href= "http://www.91se91.com/news/index_c.asp" of women's wear brand stores, and the marketing quota is less than /a. First, we must solve the problem from two aspects and prevent customers from losing.
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< p > for the first case, what we need to do is to give customers space and let customers have a very pleasant and relaxed mood to choose.
For the second case, customers come in to take a casual look and leave, mostly because there is no strong purchase intention, or they do not find products of interest.
At this point, what we need to do is to attract customers' attention, enhance customer interest, and encourage customers to try them on. As long as customers are willing to try them, they can basically stabilize customers.
In general, to prevent customer turnover, we need to do the following work.
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< p > prevent customers from losing step1: customers should give customers 15 seconds of space after entering the store. In 15 seconds, customers are allowed to observe the products of the store themselves. At this time, the guide should keep a certain distance from customers and must be in the right direction (not behind the customers or customers), so as not to give customers nervous tension and avoid scare away customers.
We should use these 15 seconds to observe and analyze the customers, and find out what products she first looks at or what products she is looking at for the longest time, so as to prepare for further sales.
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<p> 防止顧客流失step2:要選擇合適的時機接近顧客怎樣才是接近<a href="http://www.91se91.com/news/index_c.asp">顧客</a>的最好時機呢?一般來說,以下幾種情況都是接近顧客的好時機:①顧客常時間注視某一件產品時②顧客抬起頭來尋找導購幫助時③顧客主動提出試戴時或者提問時④顧客和同伴評論起某產品時候⑤顧客掃視店面象是尋找什么的時候在這些時候,作為導購可以迅速抓住機會去接待顧客,一般顧客都會接受,但是否就意味顧客就一定能接受你呢?就能抓住顧客了呢?不一定,這個時候還會有很多顧客會說:“我隨便看看,有需要再叫你”之類的話,這個時侯要學會禮貌的撤退,并繼續用余光觀察顧客,尋找下一次接近顧客的機會,不要輕易放棄。
For some brand clothing stores, there are so many customers coming in and out every day. There will be more customers left in this area.
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< p > preventing customers from losing Step3: first sentence, attracting the attention, stimulating the interest is close to the customer's first sentence is also very important.
If we say that we can directly help sales, if we say that it is impossible to directly lead to the loss of customers, the first sentence we want to speak is to impress the customers' minds, stimulate the interest of customers, and then make them try to wear.
There are many ways to say this sentence, but it is best to have the most, very, very popular, and other adjectives, and also to praise the contents of the customers. For example, "beautiful woman, you really have a good eye. At the first glance, we are looking at the latest model we just listed, and her design is very good for you. I'll try it out for you."
A compliment gives customers a psychological comfort. Introducing styling features (the latest version of the latest listing) attracts customers' attention, motivates customers' interest, and tries to try to dress directly to customers' experience.
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< p > prevent customers from losing Step4: actively recommend this kind of situation often occurs in those customers who want to leave the shop after seeing them. These customers usually take a look after watching them, mostly looking at it without any intention to purchase.
But if you meet a product that is really desirable, it is not without buying.
So we need to observe the customers carefully. Once we find that she has the intention to leave, or when we have finished more than half of the shops close to the door, we must take our promotional leaflet quickly to recommend a product. As long as we can attract her attention, we will bring it back to the counter immediately, find out the corresponding product for her to try it on, and at a certain level, we can retain more customers and increase sales opportunities.
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