The Deified O2O Is Far From A Dream.

< p > < strong > now, there are two common explanations for O2O.

< /strong > < /p >.

< p > "the traditional e-commerce is sold in kind, but what O2O wants to sell is service"! < /p >

< p > don't talk nonsense. Group buying is the earliest < a href= "http://www.91se91.com/business/" > O2O practitioner < /a >, but selling or product, who is doing the service? In the final analysis, it is still entity business.

< /p >

< p > "from the perspective of import traffic, O2O is the future mobile Internet portal"! < /p >

< p > don't be ridiculous. The physical storefront, the busy season does not need traffic, waste is shameful.

In the mature chain restaurant industry, which shop is not a queue at the gate? Traffic is wasteful or shameful! < /p >

< p > must say: O2O is not omnipotent, at least not yet to the point of deification.

< /p >

< p > < strong > natural loss of traditional electricity supplier < /strong > < /p >

< p > according to the normal people's thinking mode, the electricity supplier should be the most successful form in < a href= "http://www.91se91.com/business/" > O2O mode < /a >.

Is this really the case? < /p >

< p > first use group buying mode to make an analogy.

In the eyes of many people, e-commerce and group buying are closely related formats. Especially for ordinary consumers, the upper US group and the sky cat are browsing products. After paying the order, it seems that the difference is not large.

But in fact, people who are more careful will find that there are essential differences between the products sold in these two formats. Catering, entertainment, tourism, car rental and so on, these non standardized "life products" are the core of group buying, while standardized household appliances, clothing, digital books and books are the scope of electricity providers.

< /p >

< p > in fact, the essence of O2O should be the delivery of the stream of people, which is the natural flaw of the traditional electricity supplier.

Tmall double eleven, brilliant results, but during the period was collectively boycotted by entities merchants, first 19 home stores jointly blocked Tmall, after Suning on the latest TV commercials satirize Tmall has no advantage.

< /p >

< p > in the final analysis: the B2C mode of the electricity supplier is to deliver products to your home and use the logistics system.

O2O is sending you to the product house, using the pportation system.

< /p >

< p > in other words, the essence of O2O is to lead the flow of people into a href= "http://www.91se91.com/business/" > entity shop /a, either through PC or mobile phones and other terminals.

For the physical stores, the electricity providers are too much pressure on them. O2O is a very clear counterattack.

< /p >

< p >, therefore, no matter from the essence of O2O mode or from the wishes of the entity store, there are many obstacles to the O2O entry. Of course, we should not forget that the electricity supplier has strong cash flow. In this era of money making the ghost, we can not exclude the possibility of self building, merger and cooperation.

Intime department store, didn't you do it too well?

< /p >

< p > < strong > the dream of traditional business is far from /strong > /p >

< p > although it is said that traditional electric business has entered O2O, there are many obstacles.

Traditional business seems to occupy the right place (mobile payment rise), geographical location (completely occupy the OFFLINE end), people and (the final node of the flow of people).

< /p >

< p > but O2O mode is generated by "Internet thinking". At the same time, it must rely on Internet and mobile Internet tools, and will rely on mobile payment in the future.

From the way of thinking to the marketing promotion on the ground, they are not good at traditional business.

< /p >

Taking P as an example, Wanda is undoubtedly the largest commercial real estate, hotel, department store and cinema chain in China. It can be said that it has the most powerful "a href=" http://www.91se91.com/business/ "business resources < /a" and the huge flow of people, which can provide one-stop service under the simple online.

O2O's resources and foundation are strong.

< /p >

< p > however, the O2O to be reached by Wanda is not understood by many people.

Wang Jianlin introduced Wanda electricity supplier mode: "Wanda electricity supplier mode, not Taobao, not Jingdong, not Tencent, not Baidu, is a combination of online and offline e-commerce mode (020)."

The core is divided into three parts: "big member system, big data system, high gold content members."

And specially launched the website based on PC: Wan Hui network.

< /p >

What P can't understand is the location of this website. As Wanda's current resources and positioning, < a href= "http://www.91se91.com/business/" > mobile APP < /a > is obviously the first choice as an entry, and the value of Wan Hui network itself seems to be small.

Personal feeling is a genetic decision of a traditional enterprise. The thinking of the Internet is first of all product oriented, while traditional enterprise thinking must have the consideration of performance and image.

With so much money, only one APP came out. It seems that the project can not be crossed at the beginning.

In addition, it is understood that Wanda has recently been recruiting people in the world, and people know that one of the requirements is that it is necessary to go to work in a suit every day, which is incompatible with the T - shirts and jeans spirit of the Internet companies.

< /p >

< p > it can be seen that the dream of traditional business entering O2O may be further.

However, it does not exclude the feasibility of rapid layout of mobile Internet Co, which can acquire local life to serve APP.

Maybe this topic can be discussed again in another article.

< /p >