Cultural Marketing Is A Giant Of Enterprise Marketing Planning.

< p > look at the famous brands abroad. All of them are selling concepts and personalities. Nowadays, many enterprises in China are not facing the situation of no market in the past few years. Instead, they are watching foreign brands' high profile and selling their own cost only. Why is there such a big difference? The depth analysis of Beijing brand planning companies is not about product differences, but also in the use of marketing tools. Domestic enterprises are still advocating much more products. At the same time, foreign brands have already played the role of personality cards and concept cards. In the final analysis, Beijing brand planning Co., Ltd. thinks that "a href=" http://www.91se91.com/business/ "culture marketing" /a "is the leader of enterprise marketing planning!
< p > is it true that all Chinese people buy fans of genuine goods because their clothes are cost-effective and good quality? No, they buy everything from the concept of object to autonomy, individuality and unruly. Do people all over the world eat Burger King because his beef pie is large? Of course not. They eat American culture and eat fast food. Why do people who use wireless networks in recreational places do not want to go to the water bar and go to Starbucks? Is it really for coffee? No, they are for Starbucks's petty bourgeois sentiment and a strong coffee culture. < /p >
< p > Beijing brand planning Co., Ltd., that is, culture has become the fundamental reason for attracting consumers. This is the most important foundation of marketing planning that people have neglected. < /p >
< p > culture in enterprise marketing planning < a href= "http://www.91se91.com/business/" > key role < /a >, can be elaborated from three aspects, for employees, enterprises, and consumers. < /p >
< p > every employee in an enterprise has its own values, which stipulates people's thinking and behavior. How to integrate the concept of enterprise development with the values of employees and play the most important role in helping enterprises to improve their performance? This requires culture as a strong attraction. Excellent corporate culture can consolidate a team more firmly, and it can also stimulate employees' unlimited potential and play a better supporting role for business development and enterprise reputation. < /p >
< p > for the enterprise, culture is a href= "http://www.91se91.com/business/" > /a >, such as process, management, form, product and so on. The greatest benefit of the enterprise is created by culture. Good corporate culture includes leadership style, attitude, understanding of people, respect for people, and the interests of employees. It also includes enterprise's concept, purpose, goal, staff behavior standard, management system and so on. Good corporate culture is reflected in the attractiveness of products, embodied in the rich brand personality, reflected in the strong organizational strength. < /p >
< p > Beijing brand planning Co., Ltd. thinks that using a href= "http://www.91se91.com/business/" > corporate culture < /a > to attract consumers with the unique language of the enterprise is the best way to resonate with consumers. This is also the ultimate goal of marketing planning. As long as you drink a sweet Brown carbonated beverage, you will know that it is Coca-Cola, even if it does not have any logo. Some big brand new products have been well known and recognized by consumers before they enter the market, even though consumers do not see products that can be seen and touched. Advertising slogans such as iPhone4, ipad2 and so on are no longer just a way of publicity. They tell consumers in the most direct language. This is my corporate culture. Consumers eventually buy and pass word by mouth is a concept of immaterial form, which is a feeling, not a product of one hundred percent. Cultural marketing is the real productive force. < /p >
< p > cultural marketing as a trend, not only can be recognized by consumers, but also become part of the enterprise from the inside to outside the "a href=" http://www.91se91.com/business/ "guidelines" /a ", through cultural marketing, optimize the allocation of resources, so as to achieve the economic development of enterprises themselves and even the society. Beijing brand planning company Tian Zhi Xing believes that only by putting the charm of culture and the idea of "putting people first" into the forefront of all problems can we achieve the sustainable development of enterprises. < /p >