Inventory Of The 8 Profit Making Strategies Of Underwear Stores
< p > < strong > underwear store franchise strategy, < a href= "http://www.91se91.com/news/index_c.asp" > shopping guide skill < /a > /strong > /p >
< p > underwear shopping guide is very particular about professional knowledge. This requires the guide not only to master the general shopping guide skills, but also to have a comprehensive and professional understanding of the product itself, wearing characteristics, collocation methods, washing and maintenance, etc., and better understand what kind of products and specifications should be selected than the customers themselves. Besides, we should learn to grasp the psychology of customers, grasp the popularity of the market, and how to open the underwear store. A very professional guide can win the trust of customers and establish a loyal consumption relationship.
On the one hand, the improvement of shopping guide skills depends on the accumulation of usual practice. On the other hand, we should make use of every opportunity to communicate and learn.
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< p > < strong > underwear affiliate business strategy two, service quality < /strong > < /p >
< p > some consumers feel lethargic when they go to some specialty stores, while other stores feel relaxed and happy, and have a desire to shop. The difference is often not very much related to the hardware facilities of the shops, mainly due to the different atmosphere created by these "living" elements of the shopping guide.
If a customer enters a store and sees a shopping guide, he or she will gossip or become dumb.
How to open a good underwear store, and warm and friendly shopping guide can give people a sense of closeness, can stimulate people's desire to buy, some customers did not intend to shop, because a good mood to buy it! < /p >
< p > a lot of shopkeeper also know the importance of the service, and also set strict service standard, but the real service that touches people is absolutely sincere, natural and heartfelt. It can not be forced by the system. Therefore, the store manager should pay attention to the work and even the living conditions of the shopping guide at ordinary times, grasp their emotions, remove the worries for her, ensure that they can have a relaxed and happy mood and full of energy to serve the customers.
At the same time, we must know how to motivate shop assistants and arouse their enthusiasm in order to achieve higher goals.
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< p > < strong > underwear store franchise strategy three, personnel training < /strong > < /p >
< p > human resources are the first resources of enterprises. Franchised operators should establish a complete system of recruitment, training and selection, while providing open and fair competition space and development opportunities, with a competitive salary and welfare system, and training excellent talents, so as to accumulate capital for the development and growth of franchised stores.
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< p > it is worth noting that excellent underwear salesmen need long-term training because they involve a lot of expertise.
How to open a good underwear store, so in peacetime, franchised store operators should do the appropriate personnel reserves, on the one hand, can prevent the passive management of personnel, on the other hand, it can also avoid possible risk of personnel turnover.
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< p > < strong > underwear affiliate business strategy four, goods display < /strong > < /p >
< p > a store with a disorderly product will only attack customers' enthusiasm and desire to buy. Underwear products have spent a lot of effort in the style and color of their products when they first designed. They also pay much attention to the style and color complementarity. The style and characteristics of the products will have different ways of expression when they are in the shop because of their internal structure, internal environment and geographical location. The correct display can reflect the brand personality characteristics of the outskirts. This requires shops to exchange learning with manufacturers and related personnel mainly according to their own stores, and operate according to professional methods in terms of color matching, main and accessory styles, and series themes.
At the same time, we should learn and accumulate more in the aspects of clothing display concept and collocation mode, improve our appreciation ability and display Xiaoping, and make our own store features.
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< p > < strong > underwear affiliate business strategy five, replenish source < /strong > /p >
< p > the reasonableness of the stock of goods is very important to the stores. The goods are not enough to waste the sales opportunities. Too much goods will take up capital and increase the cost.
And many shopkeepers have experienced such a thing: the products that sell quickly will soon be out of stock, and replenishment will not make up for a long time.
How to open a good underwear store, because other products that you sell well may also sell well, and manufacturers will get a process after getting the information and organizing the supplement.
This requires shopkeepers to enhance communication with manufacturers on sales information and ensure timely feedback of information. On the other hand, they strengthen their ability to predict the product's sales situation, whether a new model conforms to the local market's consumption habits, and how its sales prospects should be grasped.
Then, according to the sales forecast and the goods pportation cycle, we will arrange the inventory of our products reasonably, reduce risks and ensure profits.
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< p > < strong > underwear store franchise strategy six, image maintenance < /strong > < /p >
< p > image is the carrier of the brand. Good image can better maintain the brand grade and enhance the added value of the brand.
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< p > < < a href= > http://www.91se91.com/news/index_c.asp > underwear industry > /a > development time is short, lack of mature business atmosphere, so many underwear stores do not pay much attention to shop image, especially some details work is often ignored.
For example, if a customer enters a boutique like a five star hotel, it is not the same for them to buy a good underwear store. The price is higher, there is no discount, they are also easy to accept; if they find that the mop and bucket are put in the fitting room, or the corner of the poster has been scraped and hung there, she feels differently. The excellent shop image can withstand the test of the most critical customers.
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< p > just like the difference between top brand products and general brand products, there is often not much difference in the fabric. But top brands are absolutely careful in details and handling in terms of workmanship. Absolutely exquisite! Absolutely meticulous! < /p >
< p > shop image is not the same, not necessarily to spend good material to decorate, but the details must pay attention to, daily maintenance must also be meticulous! < /p >
< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > underwear < /a > franchisee money making strategy seven, promotion atmosphere < /strong > /p >
< p > the same promotional means, some people operate well, some people are very poor, and others are always trying to make a plan to make a startling idea to become famous! < /p >
< p > in fact, the promotion plan itself is not good or bad. Some people use it well and others use it badly. The difference lies in "execution". There should be a systematic arrangement before promotion, including promotion time selection, publicity and promotion, arrangement and execution, effect and analysis, etc.
How to open a good underwear store and rush hastily to end it will only make people wonder if the store is closed. Meanwhile, sales promotion activities, especially discount activities, may have a greater negative impact.
Some shopkeepers have experienced such a situation: when the discount is good, no one is patronized after the original price has been restored, and it is said that they will buy it again when the shop is discounted. There are often no discounts, some people complain, some people complain about the discount, and even lose many old customers.
This is the obvious consequence of not handling the negative effects.
This requires the corresponding work in publicity and atmosphere arrangement. In the propaganda time, we should find a suitable reason for sales promotion, emphasize the conditions of promotion (such as festivals, celebrates, seasonal treatment, etc.). At the same time, we need to emphasize the promotion atmosphere in the layout of the store, which is quite different from that of Ping time, and the greater the difference, the smaller the negative impact.
It's just like a person who is dressed in fancy clothes for a party. He still works in a suit on the second day when he goes to work in a suit. No one will think that your image will affect your identity last night. If the weird clothes come into the office, it will be different! The place and the environment give people different psychological feelings! < /p >
< p > < strong > underwear affiliate business strategy eight, financial management < /strong > < /p >
< p > there are many shopkeepers who are accustomed to using relatives and friends as shopping guides. They believe that the recruits are unfamiliar, unsafe and afraid of financial problems.
In fact, as long as a complete set of products entering, selling and storing management accounts can solve the problem.
How to set up a good underwear store is not good enough to manage the store business. You can not put the risk in the conscience of the shop assistant. Only a perfect management system can manage and supervise the business scientifically and reasonably.
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< p > a shopkeeper's account, a clerk's account, a company headquarters account.
At the end of the month, the shopkeeper will check accounts with the company's headquarters according to the actual receipt and the actual return account, and at the same time, all accounts will be clear at the same time with the clerk's account according to the actual receipt, actual return, sales and actual inventory.
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< p > as far as the price policy in sales is concerned, it can be clearly stipulated that a unified retail price should be implemented in accordance with the headquarters of the company.
How to open a good underwear store or give a limited discount right.
For example, the minimum 15% off rights can be granted, but the premise is that full sales must account for more than 80% of the total monthly sales.
In this way, we can give salespeople discount rights to show trust, which not only improves their enthusiasm for work, but also can effectively grasp sales opportunities and improve efficiency.
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< p > perfect financial management can also help shopkeepers to grasp the operation status accurately and timely, and at the same time, play the most valuable reference role for daily sales plan making, sales forecasting, replenishment of goods and making sales promotion plans, so as to effectively grasp daily operation.
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