Mobile Open Platform "Three Pillars" Internet Competition Is Fierce.

In January 16th, Tencent first announced the new mobile open platform strategy at the 2014 Tencent Mobile Development Strategy Conference in 2014.

The industry generally believes that Tencent's move is intended to attract more partners to seize the opportunities of mobile Internet market, which will inevitably lead to the follow up of other a href= "http://www.91se91.com/news/index_c.asp" and Internet /a giants, and will also make the competition between mobile platforms for mobile Internet increasingly fierce.

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< p > < strong > Tencent wants to seize the opportunity, < /strong > /p >

< p > January 16th, Tencent announced the new mobile open platform strategy: launching the new application treasure, providing one-stop service for developers, integrating WeChat, Q Q, Q Q space and other 7 Tencent users' billions of platforms, and integrating them into a centralized traffic distribution platform for Tencent, helping partners to distribute applications and services, and using the multiple social platforms of Tencent to provide users with intelligent application and service recommendation, so as to provide developers with more accurate promotion services.

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< p > Ren Yuxin, chief operating officer of Tencent, said that he planned to bring in 10 billion yuan income for his partners from 2014 to 2015 and will launch a series of supporting policies. In addition to the "dragon project", "dragon program" and "Tenglong plan" for different developers, it will also provide 10 billion yuan industrial fund and corresponding IP O matching fund, and will establish Tencent business base in 10 cities of Beijing, Shanghai and Shenzhen.

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< p > Internet open platform strategy is a competitive strategy adopted by most Internet Co at present. It refers to Internet Co's use of its own advantages to set up an open platform to provide traffic entry or service to partners, while helping and promoting partner business while sharing revenue with the business mode.

At present, the mainstream Internet Co including Tencent, Baidu and Alibaba has adopted this strategy.

With the rapid development of mobile Internet in recent years, many companies are upgrading it to "mobile open platform strategy".

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More than three people who participated in the 2014 Tencent mobile development strategy conference told reporters that the next two years will be the peak period for the pformation of traditional Internet enterprises to mobile Internet enterprises. Therefore, the first to determine the strategy of mobile open platform will not only help Tencent advance the layout of the business, but also help the p to enter the new mobile Internet business at any time.

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< p > for Tencent's mobile open platform strategy, most partners believe that Tencent has extended the previous open platform strategy, and has brought traffic and business opportunities to developers through its star applications and massive users. Unlike in the past, Tencent has opened many mobile social networking platforms through the use of "treasure", especially WeChat. The current traffic distribution capability is obvious to all, which will help partners expand the huge business opportunities of mobile terminals.

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< p > < strong > Ali has two pronged lines < /strong > /p >

< p > "the most imaginative space of mobile Internet is to connect online capability and offline business. That is what we call O 2O (a href=" http://www.91se91.com/news/index_c.asp "> business mode < /a >) which combines online and offline services, and this market is considered to be the next trillion market. BA T is coveted for a long time.

But if we want to become the absolute leader in this market, we can not achieve it only by our own strength, so we need to implement the mobile open platform strategy and attract more partners to share this big cake.

A Internet Co chief told reporters.

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< p > because of the temptation of this trillion scale market, Ali, one of the three Internet giants, has joined the competition of the mobile open platform.

And Tencent rely on Star applications differently, Ali adopted the strategy of "old and new collocation".

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< p > "old" means Ali's original business.

In 2013, Ali's Alipay business was fully mobile. For this reason, Ali announced that it would adjust the Alipay pfer fee at the PC end, but maintained the mobile terminal Alipay wallet pfer free, hoping to pfer the user to the mobile terminal.

Subsequently, Alipay wallet began to quickly platform, in addition to the balance with the star product treasure linkage, but also through continuous cooperation, add all kinds of online offline functions.

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< p > at present, Alipay has been able to pay for the taxi line directly under the official line of support at the end of 2013. Currently, there are more than ten thousand taxis supporting this business in Beijing. At the end of 2013, Alipay announced its support for the 12306 online booking payment, adding a lot to itself. At the beginning of 2013, Alipay began to cooperate with many catering enterprises under the line. Besides paying, it also provided various functions such as self-help payment, reservation, ordering, ordering and taking out.

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< p >! --EndFragment-- > for this, insiders say that Alipay's platform role is more prominent through cooperation with online and offline partners, and Ali's mobile platform strategy is more clear.

At present, Ali pays more attention to the O 2O business opportunities in the mobile Internet industry. It is extending the service capability to all kinds of services under the online and offline industries through Alipay's payment strength, which can help Ali successfully connect with its partners and make it easier for Ali and partners to achieve various business opportunities.

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< p > "new" means Ali plans to use the mobile open platform strategy to develop new businesses.

In January 8th, Ali announced the launch of the mobile gaming platform, and said that the proportion of revenue sharing with game developers was 2:8, of which game developers would get a 70% share and the other 10% would contribute to the public welfare fund.

This proportion is far higher than the current Tencent game platform and developers' income sharing ratio, so the platform strategy has attracted a large number of developers since the launch of the platform strategy.

According to Ali's announcement on the mobile game platform for second days, there were more than 100 developers and Ali related business groups engaged in deep cooperation contacts, and many game manufacturers quickly reached a cooperation agreement with ALI.

It is reported that Ali's map business and music business will also start corresponding strategic adjustment and will be fully open to partners.

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< p > at present, Ali's two pronged mobile open platform strategy is generally optimistic in the industry. Some analysts believe that although Ali can not be equal to Tencent in terms of the number of users, the open platform strategy can not only consolidate the original core business, but also develop new businesses, and will help Ali remain competitive in the mobile Internet era.

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< p > < strong > Baidu whole chain layout < /strong > /p >

< p > although not as good as Tencent and Ali, Baidu Mobile's a href= "http://www.91se91.com/news/index_c.asp" > open platform < /a > is more ambitious.

A few days ago, Baidu C E O introduced that Baidu now has 14 mobile applications including mobile Baidu and Baidu map, which cover billions of mobile applications, including application distribution, basic security, image video, search and browse, and so on. The intention of the whole industry chain layout of mobile Internet is not self-evident.

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< p > in fact, apart from mobile phone Baidu, Baidu map, 91 assistants and other users of billions of products, Baidu has also developed dozens of mobile applications such as Baidu finance and Baidu tourism, involving new mobile Internet businesses such as Internet Finance and tourism.

More importantly, according to information disclosed to reporters by Baidu, these products will be open to third party partners.

This means that with these mobile applications and partners, Baidu can extend its reach to every corner of the mobile Internet.

At present, Baidu has opened the Internet banking business to the third party financial institutions, and has formed a new Baidu financial platform.

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Besides P, Baidu also boosts its mobile open platform strategy by upgrading its core search business.

In 2013, Baidu made a radical reform of mobile terminal search business, integrating all kinds of mobile applications developed by partners into a "lightweight application" that can be presented and used directly in Baidu search results. It not only makes use of experience more fluent and convenient, but also directly brings traffic and business opportunities to partners.

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P also learned from Baidu that Baidu will open up all kinds of important technical support for developers, such as speech recognition, image recognition, map and so on.

In the future, as long as you ask Baidu maps, "where is a good western restaurant nearby", Baidu map will directly display the search results on the map, and will recommend according to user preferences, and help users directly order.

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< p > according to Baidu, Baidu's next open area in the mobile Internet market will be mobile phone security.

It is reported that in early 2014, Baidu formally established its own mobile security laboratory, and revealed that the future Baidu's security capability will be integrated into the mobile open platform, and gradually open to the outside world. In 2015, a further opening plan will be introduced, including the specific functions related to payment.

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< p > Baidu also said that relying on the security platform, Baidu plans to export unlimited security capabilities, not only based on its own business, but also will cover terminal manufacturers, developers and application stores.

This also means that not only developers, but even mobile phone chip manufacturers, mobile operating system manufacturers and mobile phone manufacturers will become partners of Baidu and become a part of their overall industrial chain layout.

At present, Baidu is discussing with all kinds of manufacturers the specific matters of cooperation.

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