Ten Aspects To Be Noted In Opening Up Clothing Brands For Men And Women

< p > men and women clothing brand franchise matters 1: number of franchisees.

Franchisee and a href= "http://www.91se91.com/news/index_c.asp" > retailer < /a > generally exist single point operation. Goods can only be sold in one store and cabinet. The number of display locations is limited. The unmarketable goods that can not be returned to Brand Company can only be digested in stores and cabinets.

Chain pfer business is more flexible than single point operation. The speed of commodity pfer is usually controlled by the head office. Franchisees can apply to headquarters for opening branches in the authorized operation area. It is suggested that after selecting the first store and cabinet as the main selling point, second stores and cabinets should be selected as the channels for inventory sales, commonly known as "go to stores", that is, specialized handling of inventory.

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< p > men and women clothing brand franchise matters 2: clothing merchandising strategy.

Usually, the style of brand clothing is relatively fixed, and the delivery time is also arranged. Franchisees should strive to sell the goods to the most suitable consumers at the best price and get the highest profit.

This is to deal with information management, commodity management, cargo pfer management and promotion management.

Information management refers to the franchisee's retail management system provided by headquarters to pfer store and cabinets data to the headquarters at specified time.

The headquarters reserves data to analyze how to improve the franchisee in the next order, and regularly feedback the VIP card customer points, timeliness and activity rebate to the franchisee.

Franchisees can also control inventory according to sales data.

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< p > men and women clothing brand franchise matters 3: personnel management.

Joining the city (jmcheng.com) thinks that the men's wear guide is required to have a high image quality.

Women's wear brand buyers are relatively demanding.

In terms of vitality and appeal, the demand guide for leisure sports brand buyers is relatively high.

At the same time, a complete list of work is written in written form daily, monthly and yearly, providing the shop manager with the guide buyer as the norm for business hours.

Daily work includes shop opening, cleaning, merchandise management, sales performance statistics, replenishment, closing shop, and monthly work including performance statistics, merchandise inventory and scheduling.

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The work of < p > includes changing seasons, changing display and decoration, discount sales promotion and training.

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< p > men and women clothing brand franchise 4 note: franchisee support.

Franchisee support includes training, publicity materials, gift presentation, terminal market sales strategy guidance, shelf provision, ordering system, the proportion of returned goods, the percentage of rewarded percentage of duty pick-up, the proportion of advertising support, exclusive regional agents, and jmcheng.com. It is suggested that entrepreneurs try to win the most favorable conditions before the contract, and write these favorable terms in the contract, while paying attention to the legality of the terms of the contract. Most oral agreements will eventually appear very pale, which is also responsible for their own funds.

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< p > men and women clothing brand franchise 5 note: first line brand women's discount shop to join, please join the headquarters to produce relevant documents such as business registration certificate, trademark registration certificate and so on.

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< p > the first tier brand women's discount shop must be a company or a line number for the legal filing, and the representative must be the legal representative of the company.

In addition, joining the headquarters is to authorize the brand to the franchisee, and the headquarters must have the trademark right of the brand before it can be authorized to join the franchisee.

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< p > men and women clothing brand franchise 6 note: in general, the headquarters of the first tier brand women's discount stores to join the participants to charge three kinds of fees, including franchise, royalty and deposit.

The so-called "joining in gold" means that the Department is responsible for helping the franchisee make the overall shop planning and the expenses paid to the headquarters for Know-How education and training before opening the shop. The so-called royalty refers to the trademark used by the franchisee to use the headquarters and the fee paid to the headquarters by the goodwill, which is usually collected in the form of annual payment, quarterly payment or monthly payment.

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< p > joining the gold can not be returned after signing the contract, so the first line brand women's dress < a href= "http://www.91se91.com/news/index_c.asp" > discount shop < /a > the franchisee will have a fine sale than the three before signing the contract.

The best way to pay a month is to pay the royalty. It is best not to issue several checks at the same time, so as to avoid the termination of the franchise.

The guaranteed amount is less guaranteed to the franchisee.

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< p > men and women clothing brand franchise matters 7: the price of headquarters supply. The general headquarters of the first tier brand women's discount shop will ask the franchisee to purchase goods with headquarters and not to purchase privately, which is often the most controversial place between headquarters and franchisees.

Because franchisees often complain about the high supply price of headquarters, but in order to meet the consistency of the quality of the chain system, the headquarters must ask the franchisees to purchase from headquarters.

Therefore, the franchisee can ask to join the headquarters to provide headquarters supply price list when signing the contract. If the supply price deviates from the market demand, the product must be replenishment.

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< p > men and women clothing brand franchise matters 8: business district protection problem usually join headquarters to protect the same system stores will not compete for tourists, will have business circle protection, that is, in this business circle, no longer set up second branches, so the franchisee to protect the scope of the business circle how wide, the first line brand women's discount shop must join in.

The wider the scope of protection, the better for franchisees.

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9 points for attention: < p > < a > href= > http://www.91se91.com/news/index_c.asp > men and women wear > /a > brand franchising. Notice: the prohibition clause prohibition of business strife is to join the headquarters in order to protect the business and the related key technologies. It is not necessary to join the outfit.

The purpose of this regulation is to protect intellectual property rights at headquarters. The Fair Trade Commission also believes that this will not be illegal. But how long should it be? How long should it be? How long should it be? If the time is too long, the franchisees have to consider clearly when signing the contract so as not to affect their livelihood in the future. Generally, it is more than one to three years. Of course, the shorter the time limit for the prohibition of competition is, the more advantageous it is for those who join the first line brand discount stores.

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< p > men and women clothing brand franchise matters 10: the general terms and conditions of joining the contract vary in length, but there are many contracts that are not covered by this contract.

If the front-line brand women's discount shop franchisee is in such a situation, it is better to ask the headquarters to attach the management rules to the contract and become the annex of the contract. Otherwise, the management rules are set by the headquarters. If the contract does not stipulate, the headquarters can be placed in the management rules, which is likely to cause many problems to the franchisees.

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