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Interpretation Of 13 Commodity Pricing Rules In Clothing Stores

2014/1/17 18:09:00 26

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Clothing Stores Commodity Pricing Price Strategy

clothing store price law 1, the same price sales

there is a small shop in England. At the beginning, business was sluggish.

One day, the shopkeeper came up with a brainwave: a customer could choose one item in the store as long as the customer offered 1 pounds.

This is to capture people's curiosity.

Although the prices of some commodities are slightly higher than the market price, they still attract a large number of customers, and sales are higher than those of some nearby department stores.

In foreign countries, the popular selling of the same price is also sold at the same price. For example, some small shops offer 1 cents commodity counters and l yuan commodity counters, while some big stores have set up 10 yuan, 50 yuan, and 100 yuan commodity counters.

P bargaining is a very annoying thing.

The price is simple and simple.

At present, a lot of such shops have sprung up in China, though the method is good, but according to the author's observation, the business is not very good.

In essence, strategies or tricks only work to a certain extent, and the key is to be genuine.

clothing store price law two, segmentation method

nothing can be more sensitive to price than customers, because price represents the money in his pocket, so that the customer can feel that you only take a very small part from his pocket instead of a whole lot.

price segmentation is a psychological strategy.

When the seller sells the price, adopting this technique can cause the buyer to feel the psychological price low.

price segmentation includes the following two forms: .

1. quoted in smaller units.

For example, tea is 10 yuan per kilogram, and it is 0.5 yuan per 50 grams, 1000 yuan per ton for rice and 1 yuan per kilogram.

The advertisement for Paris subway is: "only 30 francs are required, and 2 million passengers can see your advertisement."

2. compares the prices of smaller units.

For example, "if you smoke a cigarette a day, you can order a newspaper every day."

"Using this fridge is 0.2 yuan per day on average, and only enough to eat an ice bar!"

remember to quote small units.

clothing store price law three, special high price law

Only P can sell a unique price.

special high price method, that is, when the new commodity starts to put into the market, the price is set much higher than the cost, so that the enterprise can gain a lot of profits in the short term, and then adjust the price according to the market situation.

a place has entered a small number of high-end women's coats, the price of 580 yuan.

The operator of the shop saw that the material and workmanship of the coat were very good, and the color and style were very new. They had not appeared in the local market, so they set a high price of 1280 yuan, and sold out quickly.

if your product is very popular, and only one of you in the market, you can sell a higher price.

However, this situation will not last too long.

The best seller can also be imitated by others. Therefore, to maintain a higher price, we must constantly introduce unique products.

clothing store price law four, low price method

cheap is not good.

Good goods are not cheap. This is a thousand years' experience. What you have to do is to eliminate this prejudice.

The "P" strategy is to set the price of the product as low as possible, so that the new product is quickly accepted by the consumer and gives priority to the leading position in the market.

Because of low profit, it can effectively exclude competitors and occupy the market for a long time.

This is a long war, suitable for large enterprises with strong funds.

for a manufacturing enterprise, the price of the product is very low. First, open the market, occupy the market, then expand production and reduce production costs.

For commercial enterprises, it is possible to lower the selling price of goods as much as possible. Although the sales profit of a single commodity is relatively small, sales increase and total business profits will increase.

in the application of low price method, we should pay attention to: (1) prudent use of high-grade commodities; (2) prudent use of consumers who pursue high consumption.

clothing store price law five, safety law

Less than P, the value of 10 yuan, sold for 20 yuan, is earned on the surface, but it may have lost a customer.

for general merchandise, the price is too high, which is not conducive to opening the market. If the price is too low, it may lose money.

Therefore, the most reliable and reliable thing is to set the prices of commodities moderately, consumers can afford to buy them, and salesmen are also very convenient to promote sales.

safety pricing is usually purchased by cost plus normal profit.

For example, the cost of a pair of jeans is 80 yuan. According to the general profit level of the garment industry, expect each pair of jeans to get a profit of 20 yuan, then the safety price of this pair of jeans is 100 yuan.

Safe pricing, price appropriate.

in practice, if the reputation of the enterprise is not large, even the safety pricing is not safe.

Consumers who want to make famous brands and high consumption feel that your products are too low, and those who are practical and inexpensive are dissatisfied with your price.

clothing store price law six, non integer method

Less than P, a thousand miles away.

this is a non integer method of setting the retail price of commodities into a zero end. Sales experts call it "non integer price".

This is a price that can excite consumers' desire to buy.

The starting point of this strategy is that consumers always feel that the price of fractional price is lower than that of integer price.

(P) one summer, a daily grocery store entered a batch of goods at a price of 1 yuan per item, but buyers were not enthusiastic.

But the shop had to decide the price, but considering the cost of the purchase, it only reduced 2 cents, and the price became 9 cents and 8 cents.

I can't imagine that the difference between the 2 cents has made the situation steeper, and the buyers have been in an endless stream, and the goods have been sold out quickly.

The salesman was delighted and sighed, only 2 cents.

practice has proved that the "non integer price method" can really stimulate consumers' good psychological response and achieve obvious business results.

Because the price of non integer is similar to the price of an integer, but it gives consumers different psychological information.

< a > href= > http://www.91se91.com/news/index_c.asp > > clothing store > /a > commodity pricing rule seven, integer method /p >

the strong wind knows the strong grass, the good horse matches the saddle.

A car manufacturer in the US, P, has publicly declared that it wants to build a large luxury luxury car for the richest people in the world.

This car has 6 wheels, the length is two Cadillac limousines, there are bars and bathrooms in the car, the price is set at 1 million dollars.

Why do we have to set an integer price of US $1 million? This is because the purchasers of high-end luxury goods usually display their identity, status, wealth and magnanimity, and the $1 million luxury car is catering to buyers' psychology.

for the high-end products, durable goods and so on, we should adopt an integer pricing strategy to give customers a sense of "one penny and one piece of goods" and store up the image of goods.

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< --EndFragment-- > clothing store price law eight, arc digital law /p >

"8" has nothing to do with "hair" but rather believes it is not credible.

It is always right to satisfy the psychological needs of the players.

according to the foreign market survey, the number of commodities used in shopping malls and supermarkets in the booming business market is ranked according to the frequency of their use, followed by 5, 8, 0, 3, 6, 9, 2, 4, 7, 1.

This phenomenon is not accidental. The root of this phenomenon is the role of consumer psychology.

Figures with arc lines, such as 5, 8, 0, 3, 6 and so on, do not seem to be irritating and easy to be accepted by customers. The numbers without arc lines, such as l, 7 and 4, are not very popular.

Therefore, in shopping malls and supermarkets, the figures of 8, 5 and so on appear most frequently, while 1, 4 and 7 appear less frequently.

in the application of price figures, it should be combined with China's national conditions.

Many people like the number 8, and think it will bring good luck to themselves; 4 words because of.

Homophone "is dead" is taboo; 7 words, people feel uncomfortable in a boat; 6 words, because the Chinese people have 66 big words, 6 words are more popular.

clothing store price law nine, classification method

first price, then goods, remember to see the price of customers' purse.

Lin Changheng, a French Chinese entrepreneur, has a good command of money, and always considers the purchasing power of customers when formulating the selling price of products. P

For example, the belt he made is priced according to the French's high, middle and low income.

Low grade goods are suitable for the needs of the low-income people. They are set at about 50 francs, and the materials are ordinary cattle and sheep skins.

High grade goods are suitable for the needs of high-income people. They are in the range of 500 to 800 francs. They are valuable, with Python skins and alligator skins.

Some exclusive commodities are not priced, because for some people, he will buy them if he likes them and the price is higher.

The middle cargo will be 200 to 300 francs.

the key to whether the commodity price is reasonable depends on whether the customer can accept it.

As long as the customer can accept it, the price is higher.

clothing store price law ten, adjustment method

good adjustment is like lubricating oil, which can make the best selling, flat sales and unsalable goods unimpeded.

Wade, retail companies of Germany's Mond City, has successfully sold any commodity.

For example, when Aus had just launched 10 thousand suits of underwear, the price was 4.5 to 6.2 times higher than that of ordinary underwear, but sales were still very strong.

This is because this style of fashion has some special features in the past and inside. Customers are fresh and attractive.

But by May 1988, when German cities launched a large number of underwear outside fashion, Austen suddenly dropped the price to just a little higher than the price of ordinary underwear.

In this way, 8 months later, when underwear was not so attractive, Austen sold it at "cost price", and the price of each suit was less than 60% of that of ordinary underwear. The outdated clothes were still popular in Austen.

enterprises should constantly forecast changes in supply and demand in market competition.

clothing store goods > a href= "http://www.91se91.com/news/index_c.asp" > pricing law < /a > eleven, customary law /p >

seek change without changing.

the circulation of many commodities in the market has already formed a basic price known to a person. Such goods should not generally rise in price.

in China, matches per box of 2 points, this customary price has been stable for more than 20 years.

In 1984, the matches in Hunan rose to 3 points per box. For a while, local consumers preferred to buy 2 boxes and a box of matches for matches, rather than buying matches in the province.

But what if the cost of production is too high and the price can not be increased? In fact, some flexible and flexible methods can be adopted.

If you can replace raw materials with cheap raw materials with cheap materials, you can also reduce materials and lighten the weight. If you make the popsicles smaller, you can pack fewer matches.

of course.

The customary price is not completely immutable. Isn't the price of matches today our habit breaking prices that broke through 2 points earlier? The problem is that smart businessmen are good at changing in the same way.

clothing store price law twelve, clear code

maintaining customer interests is more important than caring for customers.

P, one day, was located at the door of Xinhua leather shoes company, Yanping North Road, and displayed a "big price tag" sign.

At that time, Yanping North Road was too risky.

Because when people bought things at Yanping North Road at that time, the manufacturers increased their selling price by two times, so that they could give a discount when counter-offer was made.

Soon after the implementation of "no price" by Xinhua leather shoes company, many customers were very fond of its leather shoes, but they always felt that they had paid the price and lost their money, so that many businesses that saw the deal were blown away.

The boss of the company thinks that "customers will compare with others and come back to Xinhua again."

As expected, Xinhua company became popular after a long time.

Many customers buy from stores that can be counter-priced. After discount, the price of leather shoes is still higher than that of Xinhua leather shoes companies, so customers are coming back to visit them.

The disadvantage of "no two price" is its lack of flexibility. Its advantage is that pactions are simple and easy to create a high credibility.

clothing store price law thirteen, < a href= "http://www.91se91.com/news/index_c.asp" > customer pricing method < /a > /strong > /p >

since ancient times, the seller has always offered the price and the buyer has counter-offer.

Can it be reversed first by asking the buyer? "/p".

for example, the price of food in a restaurant has always been determined by the shopkeeper. Customers can only order dishes according to the menu and pay the price according to the price.

But there is a "Milio family restaurant" in the American city of Pittsburgh. On the menu of the restaurant, there are only dishes and no vegetable prices.

Customers pay according to their satisfaction with the food, no matter how many restaurants, no objection, if the customer is not satisfied, can not pay.

But in fact, most customers can make reasonable payments or even pay more.

Of course, there are also less payments, and even after a wolf in the bucket, they will not give away.

But there are only a handful of them.

at present, it is not new for customers to make their own pricing.

Some restaurants have already appeared in some cities, but they are not successful after operation.