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2014 Luxury Market Outlook Low End Market Expansion

2014/1/17 17:24:00 43

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2014 Luxury Market Foresight.

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despite the cautious attitude of investors and executives, there are still some bright spots in the market.

With the optimism of the economic rebound and the strong stimulation of the vigorous development of the tourism market, the US market has once again become the fastest growing market for luxury goods consumption.

Outside the Brics, emerging economies, which were previously underestimated by the Conservatives in the luxury sector and underdeveloped, have become a new hope.

Below P, the following major themes will determine the specific trend of the luxury industry this year.

< a > href= > http://sjfzxm.com/news/index_c.asp > > luxury > /a > the acquisition and merger of the industry will be further upgraded.

2013, LVMH and Kering respectively succeeded in acquiring Rollo Pijana (Loro Piana) and Milan fashion jeweler Malando (Pomellato).

Analysts predict: in 2014, as the major fashion companies go all out to reverse the declining sales of famous brands including Louis Vuitton and Gucci (Gucci), the acquisition and merger of the luxury industry will become a reality.

this year's first acquisition is the Fan Zhesi family's decision to sell 20% of their unlisted companies shares on sale.

Hei Shi (Blackstone), Morgan Chase's CCMP and Fondo Strategico of Italy are competing to join the bidding.

Fan Zhesi, Santo Versace, said that the final decision will be settled in mid January 2014.

over the past few years, < a href= "http://sjfzxm.com/news/index_c.asp > > Italy > /a" several well-known independent brands have been the object of analysts' prediction of mergers and acquisitions.

Armani (Armani), Du Gabbana (Dolce &Gabbana), Zegna (Ermenegildo Zegna), Tod s and Bruneno Kuchinelli (Brunello Cucinelli) are frequent visitors to the industry observers list; in France, Chanel is still the most popular brand among the elite.

executives say that Chopin, Chopard, H Stern and David Yurman may become the targets of M & E, Kai Yun and Chopard, because these famous brands strive to expand their sphere of influence in the rapidly expanding jewelry industry.

however, it is still very difficult to really pform the interest of these family businesses into the reality of acquisition and merger unless the other party has inherited problems and is in urgent need of external funds.

Louis spent 10 years on the successful acquisition of Bvlgari (Bulgari) in 2011, because Bvlgari's family owners decided to attract external funds for growth.

Bruneno Kuchinelli told the Financial Times recently that his family business is a favorite thing and will never be sold easily. It is common for the owner of a self-made fashion company.

for those fashion companies that want to maintain autonomy but want to introduce external capital to grow and expand, the more likely result is the listing.

CEO Jerusalmi of Milan stock exchange predicts that next year fashion companies will go to Milan (Italy fashion capital) to list on the market in.

In December of last year, Moncler recorded its first day of sale - the price of the ski garment producer in Italy, France, has surged by 50% - insiders say more and more family businesses are now seeking to go public.

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China < a href= > http://sjfzxm.com/news/index_c.asp > market < /a > sales performance has dropped sharply /p >

2013, the momentum of luxury consumption in the Chinese market was sharply brakes.

According to a research report released by Bain &Company this month: the growth rate of luxury consumption in the Chinese market in the past 12 months has dropped from only 7% in 2012 to 2.5%, which is just like a double day of ice and fire. Bain

with the cooling of the macro economy, the crazy sales of luxury goods in China will continue.

The government's attack on the ostentation of the Grand Arena has seriously affected the sales of high-end watches and men's wear. These two categories have been the "meritorious ministers" of the two digit growth rate of luxury goods sales.

although some of the world's leading luxury goods companies have invested a lot of money in the decoration and staff training in mainland China, mainland consumers are still spending abroad. Bain's report says that 67% of the luxuries purchased by Chinese people in 2013 were overseas consumption.

The overall consumption trend of China's luxury goods is not weakening: according to the statistics of Exane BNP Paribas, Paris, the Greater China region now accounts for 1/4 of Louis Weeden's total sales, 35% of Cartire (Cartier)'s total sales revenue, or even 45% of OMEGA's (Omega) total sales revenue.

But as consumers become more sophisticated and sophisticated about luxury goods, many people are increasingly fastidious about luxury purchases, which makes famous brands get their brains.

because Chinese consumers are tired of the luxury flagship brand Louis Weeden, Louis's latest profit is not good enough, while Prada (Prada)'s profit in the third quarter is much lower than expected. It is attributed to "the growth rate is not bad, especially in the Greater China market performance".

many companies are relatively cautious about their business expansion by increasing the price of their products and concentrating on the existing retail business. They think 2014 will be a stable year.

The only exception is the high-end luxury market, and the market share of super luxury brands including Bottega Veneta will expand, including the increasing number of low-end luxury goods companies, including Coach, the US accessories company.

The P luxury market in the United States experienced many years of recession after the financial crisis in 2008, and it redoubled its momentum in 2013.

The US market is still the "one brother" of luxury consumption all over the world.

According to a study conducted last October by Italy Luxury Industry Association (Fondazione Altagamma) and Bain company, luxury goods consumption in the US market increased by 4% in 2013 and sales reached 69 billion euros, mainly due to the establishment of stores in many large cities in the United States, strong growth in online sales and the recovery of consumer confidence in the US by P.

P Euromonitor, an information consultancy, reported that the highest sales revenue was in high-end garments. In the past year, US consumers spent up to $29 billion 500 million in this regard.

Unlike P, luxury companies such as Prada, Tiffany, Tiffany and Burberry have said that the US market has seen an accelerated growth trend. Many companies predict that sales will be encouraging during the Christmas and New Year holidays at the end of this crucial year.

"many luxury companies celebrate each other. The results show that from the global perspective, the high-end consumers from the mature market are still very strong, especially in the North American market," said Rahul Sharma, an analyst at Neev Capital, London Neev.

P is the most important battleground this year. The worst arena is the Internet sales. With the increasing number of social media such as Facebook and Instagram, the major fashion companies will continue to compete fiercely with regard to e-commerce market share and social media popularity.

For the high-end retail brands such as J and Crew, discount sales and the establishment of direct outlets will continue to contribute to sales, especially in Asia and Brazil.

this year will show the latest round of market competition and competition among major department stores in the United States.

In January, Harold McKee, the chief purchasing and sales director of Harrods, will take charge of the handsome print of Fifth Avenue Sax (Saks). The first thing to do is to give us $250 million to redecorate the flagship store located in Fifth Avenue, New York. (Marigay McKee)

At the same time, Neiman Markus Marcus Neiman, a new owner of Ares Management LLC, announced that it will invest $100 million to expand its business in an all-round way.

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the market share of "low-end luxury goods" is expanding continuously.

After the 20 years of single profit and high profit development in the luxury industry, many investors realized that in 2012, the high-end and low-end brands should go hand in hand. P

Throughout 2013, the "high and low end" distinction between luxury brands will become more clear.

Europe's high-end luxury brands such as Louis Weeden, Gucci and Gucci have been working hard to maintain sales momentum in the weak Asian market, while the so-called "low-end luxury brands" (many from the US) have been creating sales myths.

This trend of development will be maintained.

although Ralph Lauren (Ralph Lauren), Tori Bozzie (Tory Burch) and J Crew and other industry competitors have also achieved steady growth, Mike Coles's (Michael Kors) global sales performance of the new standard 500 index last month (S&P 500) is still very bright, especially in the newly developed countries.

These companies all adopt the "Pyramid" business model: the top is the high-end luxury series, and the lower level is the many cheap brands that contribute most of the performance.

Mike Coles low end series attack City

especially in Europe, which is suffering from economic recession, this high and low brand brand matching mode is very popular with consumers.

In the fourth quarter of 2013, sales of Mike Coles in Europe doubled, and sales increased significantly in 2014.

These companies plan to open more stores in Europe next year and make full use of the market opportunities left by the European traditional high-end brands. These European high-end brands lose sight of the brand loyalty of European local consumers when they focus on the Asian market.

Karen Milen (Karen Millen), a British high-end fashion retailer, announced that he will enter the low end of luxury goods next year, while small brands such as Rag &Bone, with a large number of investors' funds, are favored by generous Asian consumers, and they are looking for a cool, more personable fashion product, rather than focusing on the traditional luxury brands.

Elizabeth Peyton P Elizabeth wrote: as the traditional luxury market striving to get rid of the global recession and the BRICs are experiencing turmoil, Brand Company and investors are eyeing the new hot spot of luxury sales in 2014.

Thailand, Malaysia and Vietnam are rapidly becoming the main force of consumption and tourism expenditure in Southeast Asia, with the decrease of birth rate and the increase of personal disposable expenditure.

with the sluggish sales in China, many luxury goods companies have sent their 2 digit growth to Africa, though many countries still have limited spending power.

Global Blue, a tourism and shopping professional service company, said that Nigeria will become the fourth largest consumer of luxury goods in Britain this Christmas holiday. P

MAC, Zegna and Hugo Boss have opened stores in Lagos recently, and are expected to be the first ones in the Hugo.

there are many surprises in the current sales pattern of high and low end matching.

The number of billionaires in Australia ranks ninth in the world, and the market prospect is very promising.

Canada is not a big country of luxury consumption in the traditional sense. After the global economic crisis, Canada's economy has recovered rapidly.

In July last year, Hudson Bay, a Canadian retailer, invested $2 billion 900 million to buy Sax's Fifth Avenue department store, hoping to open a large number of high-end fashion stores in its home market.