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Inventory: Tencent Electricity Supplier Leveraging South China City Challenge Alibaba

2014/1/17 15:24:00 147

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Tencent, which has an absolute advantage in the mobile Internet entry, is accelerating the layout of offline commerce. 
 January 15th, Tencent announced that it would become a strategic shareholder of Hua Nan City, with a total price of HK $1 billion 500 million, and subscribe for 680 million 300 thousand shares of Hua Nan City's new shares, accounting for about 9.9% of South China city's capital stock. The two sides will conduct comprehensive cooperation in online, offline and integrated business areas, including e-commerce, brand sale, O2O retail, payment and storage logistics. 
 with the help of < a href= "http:// http://www.91se91.com/news/list.aspx Classid=101112107101" > Southern China City < /a > the advantages of warehousing and logistics in the whole country, and then the layout of the supply chain ends, which is considered as an important weight for Tencent to achieve overtaking in the bend. It is understood that the city of Southern China currently has 7 cities in Shenzhen, Nanning and other trade and logistics city, and is planning to build a logistics service platform covering the whole country. 
 AI media consulting CEO Zhang Yi told reporters that for large electricity providers, relying on the third party warehousing and logistics platform will encounter development bottlenecks, which is also the biggest short board of Tencent electricity supplier. Alibaba has a rookie network, Jingdong has its own warehousing and logistics, which will be the trend of the electricity supplier industry. 
 > a href= "http:// http://www.91se91.com/news/list.aspx Classid=101112107105" > Tencent electricity supplier < /a > supplement logistics short board /p >
 Tencent's subscription to Hua Nan City shares is HK $2.2 per share, which is about 1.38% HK $2.17 per share before the 13 day trading of Hua Nan City Stock Exchange on January 2014. Under the agreement, Tencent has the right to further subscribe to Southern China's new shares at HK $3.50 per share within two years after the completion of the spanaction. The shareholding ratio can be increased to 13%. 
 according to the agreement, Tencent and Southern China city will cooperate in the fields of e-commerce, brand sale, < a href= "http:// http://www.91se91.com/news/list.aspx Classid=101112107108" > O2O integration < /a > and so on. For Tencent, the biggest harvest should be Southern China's warehousing and logistics. 
 Tencent electricity supplier is increasingly driven by WeChat, while improving the supply chain is the top priority while increasing traffic. It is understood that the order of Tencent's Yi Xun network in 2013 reached 15 billion 800 million yuan, an increase of 132% over the same period last year. Yi soon network has also launched the "one day, three delivery" service, but its coverage is still relatively limited, it is difficult to support a large increase in orders. 
By contrast, the layout of Jingdong and Alibaba in this area is more perfect than P. Jingdong started building warehousing and logistics very early. Due to the excessive investment, this has become a big burden on Jingdong. But with the rapid development of e-commerce, the logistics network across the country has become a major advantage of Jingdong. 
 Alibaba vigorously layout the rookie network. Last May, Alibaba joined SF EXPRESS, "three links and one Da" (Shen Tong, Tun Tong, Zhong Tong, Yun DA) and other private express giants and Yintai group, Fosun Group, Fuchun group and other investment consortia, and jointly launched the "China intelligent backbone network" project. It plans to establish an intelligent logistics backbone network that can support online retail sales of 30 billion yuan per day in 8~10, so as to achieve the goal of "delivering 24 hours in all regions of China." Not only that, but at the end of last year, the a href= "http:// http://www.91se91.com/" > Alibaba < /a > also injected HK $1 billion 857 million into Haier Electric's daily logistics. 
 "for the electricity supplier, warehousing and distribution integration is the trend. At present, warehouse resources are becoming less and less, and everyone is taking advantage of resources." Xu Yong, chief consultant of China express logistics consulting network, told reporters. 
 and Southern China city has millions of square meters in the overall planning of China's warehousing and logistics. The strategic significance of Tencent's stake in Hua Nan City is self-evident. 
 Southern China city is different from traditional real estate developers. It is a real estate developer whose core is a large-scale professional wholesale market and a business logistics park. These projects usually include professional wholesale markets, warehousing and logistics, integrated commerce, e-commerce, conference and exhibition, life matching and comprehensive property. 
Since P was listed in Hongkong in 2009, Southern China city has begun large-scale national layout. Currently, it has developed and operated Shenzhen, Nanning, Nanchang, Xi'an, Harbin, Zhengzhou, Hefei and other projects, all of which are more than million square meters of super market. 
 Xu Yang told reporters that every project in Southern China city has planned corresponding warehousing logistics supporting projects and formed a logistics network covering the whole country. 
 relying on Qianlong logistics of its holding company, the warehousing and logistics section of Southern China city currently covers public warehousing, integrated logistics park, freight spanportation and supply chain service platform, including the construction and management of 1 million square meters warehouse in many cities and six logistics parks in Shenzhen, Nanchang, Nanning, Xi'an, Zhengzhou and Harbin. 
 but the annual report shows that in the 2012 to 2013 fiscal year, Southern China realized HK $7 billion 488 million, mainly from property sales and leasing, while other income was only HK $38 million, indicating that the proportion of warehousing and logistics business in Southern China was not large. 
 industry insiders analyzed that the warehousing and logistics sector is only a supporting business in Southern China city. After joining Tencent, Southern China city's warehousing and logistics sector is facing further planning adjustment and functional reconstruction. 
 on the other hand, Tencent did not build warehousing logistics like Alibaba or Jingdong, but chose the way of strategic investment. Xu Yong believes that this will greatly shorten the layout of Tencent warehousing and logistics time, while effectively avoiding the occupation of funds. 
 O2O mutual borrowing /p >
 with the development of Tencent, O2O has become an important direction of Tencent's e-commerce. The Southern China city has hundreds of thousands of business resources across the country. 
 at present, the comprehensive wholesale market established by Southern China city based on the seven major projects covers textile and garment, leather and leather goods, printing paper packaging, hardware, chemical and plastic, electronics, building materials, furniture, small commodities, electrical appliances and other varieties of upstream and downstream industrial chains. This is also the direct reason for the business enterprises to covet Southern China city. 
 and Southern China city has also operated its commercial projects through its 100 year family chain with its wholly owned subsidiary, Huasheng commercial and holding company. It has tied many commercial brands with Oteri J as its cooperation carrier. 
 according to the agreement, the e-commerce platform of Tencent will explore the online brand sale service combined with the resources of the outlets in South China city. This means that Tencent will cooperate with the offline retail business to accumulate O2O business experience. 
 there is an insider in Southern China that Tencent values the warehousing and logistics network of Hua Nan City, and Southern China city will take advantage of the opportunity to exchange its electricity supplier platform Southern China city network. 
 to promote the integration of the real economy and the network economy, the Southern China city network, which is based on the B2B electricity supplier, has been in operation for many years, but the operation effect has been very mild. 
"P >" and through this cooperation, Tencent will assist the city of South China to speed up and better build the Nancheng network to serve small and medium enterprises in Southern China city projects, and help them to establish "a href=" http:// http://www.91se91.com/news/list.aspx? Classid=101112107102 "> online spanaction < /a >. 
 Xu Yang said that cooperation with Tencent is an important step in spanforming Southern China into a parallel entity and network from the pure entity business logistics park mode. In the future, all the projects in Southern China city should be planned and constructed at the same time with the entity network and virtual network, meanwhile, investment promotion and operation should be accelerated, so as to accelerate two-way convergence. 
 in fact, Tencent also has another deep meaning to join hands with Southern China City, because Southern China City chairman Zheng Songxing and Tencent chairman Ma Huateng are all from Chaozhou and Shantou, and the two have known each other for a long time. 
During the NPC and CPPCC sessions in 2012, the CPPCC National Committee members and NPC representatives jointly launched the "Shenzhen concentric club". Zheng Songxing and Ma Huateng respectively served as executive vice chairmen and vice chairmen of P.