Traditional Retail Industry Seeks Reform, Exploration And Development In The "Cold Winter"

　 Once the economy recovers, retailers will benefit first.

Dou Huaishan, general manager of China general merchandise department: 2013 was a year of perplexity and hardship. The economy continued to be depressed to the point where the enterprise could not bear it. The cost pressure was very high, and the selling price and sales volume declined sharply. 2014 will be a year of great changes. In this highly variable period, some powerful enterprises will achieve the goal of becoming bigger and stronger through mergers and acquisitions. This will be the highlight of the year. Once the economy recovers, the first thing to benefit from is the retail enterprises. However, the excessive volume and poor location of commercial real estate can not get rid of this dilemma.

　　 On-line Integration with offline is the trend of development

Luo Jianji, deputy general manager of modern department store, 2013: the impact of the electricity supplier on the retailer has made retailers aware of the need for change in the traditional retail mode. Shop operators already have abundant resources such as suppliers, consumers and cash flow. This foundation is more solid than the electricity supplier, and has advantages in the future online and offline integration. At present, most of the electricity providers are facing the problem of "shopping experience". For example, existing online brands will choose to set up entity experience stores, just as previous brands want to enhance their brand image, and they will also enter department stores. This way of setting up brand image is reasonable. The development trend of the future retail industry will be the integration of online and offline. This is beyond doubt. The most ideal is that consumers can enjoy the convenience of online payment and have a wealth of offline experience.

　 　 Shopping Mall Will enter a big adjustment period.

Wang Xianqing, director of the Institute of circulation economics, Guangdong University of Finance and Economics: after 2008 to 2013, the blowout growth of the shopping center reached its peak in 2013, but the end of 2013 marked the end of the development stage of the shopping center's scale oriented development. In the past year, the layout of Wanda in the main urban area of Guangzhou has brought about a balanced change in the mix of business circles. Entering the 2014, the industry will enter a new round of development stage dominated by refinement and specialization. It will be a big adjustment period. How to adapt the new shopping centres to adapt to the new market conditions, especially in the combination of e-commerce and characteristic building, is a matter to consider.

Supermarkets should continue to look for new growth points.

Luo Zhijie, executive director of the business association of the century: in 2013, what impressed us was the layout of the commercial outlets of the supermarket giants. They ventured into the first tier city community shops and expanded the 234 tier cities. The impact of the economic situation can not be ignored. In 2014, the supermarket industry will not be in line with the pressure of performance. In the retail industry, the supermarket belongs to a relatively stable industry. The possibility of capital intervention is very large. Now there is capital involvement in commercial real estate, and the situation of the 22 combination will emerge. It is worth noting that the profit margins of supermarkets are relatively small. It is unlikely that they will occupy the market by lowering prices. They should continue to look for new growth points, such as multi format development and cross-border cooperation.

"Electric shock" in the supermarket industry will become a special trend.

Huang Wenjie, executive director of Guangdong provincial Circulation Industry Association: in 2013, the retail industry attracted the most attention to several M & A events. With the development of the market, different forms of M & A will also appear in 2014. It is worth noting that in 2014 the supermarket industry "electric shock" will become a special trend. After all, the focus of electric shock last year was more focused on department stores, and the combination of pure daily necessities and electronic business is not the mainstream. This year is expected to combine more closely, and more convenient ways of consumption will emerge. Especially the combination with mobile terminals will become a bright color in the industry this year.

The second child policy will intensify the vitality of the retail market.

CITIC Economics Retail researcher Ruan Bai Xin: in 2014, the second child policy will bring dividends to the retail industry. The large population base is an important factor to stimulate our domestic needs. Since 80s of last century, China has implemented a strict family planning policy. Along with the advancement of aging, the emerging consumption of China's retail industry has been weakened, and the opening of the second child policy will intensify the vitality of China's retail market and play an important role in the resumption of growth in the department store industry.