Outlook 2014: The Market Situation Of Home Textile Industry Is Relatively Stable.

Looking forward to 2014, we can expect the situation of the home textile market to be relatively stable. The central economic work conference has just concluded that the regulation of the real estate market will shift from restraining demand to increasing supply, which is perhaps the greatest gospel of the home textile industry and even the golden age of the home textile industry in the next ten years or more. P The Third Plenary Session of the eighteenth Central Committee has made clear the domestic cluster city development strategy and the goal of new urbanization. The senior experts of the economy jointly predict that by the year 2030, the number of urban population will increase from 630 million to 990 million, and that the population of 1 million cities will increase from 153 to 226. The number of cities with population exceeding 5 million will increase from 14 to 32, and the urbanization rate will reach about 70%. Such a stable and considerable market expectation has provided valuable time and space for the development strategy of China's home textile industry from strong to strong. The key lies in whether domestic textile enterprises can grasp this historic opportunity. < /p >
< p > 2014, the key words of China's home textile industry will be channel transformation, industry dividends, billions of clubs, energy conservation, environmental protection, and hardship awareness. < /p >
< p > < strong > market trend < /strong > < /p >
< p > < strong > channel transformation double line fusion < /strong > < /p >
< p > Review 2013, although the actual market is generally better than the industry forecast, the overall sales volume of home textiles also has a small increase, but it can not be overlooked that the terminal passenger textile market has a sharp downward trend in the field of passenger traffic. Besides the influence of the restriction policy and real estate, the interception force from the Internet and group buying can not be underestimated. This trend indicates that the transformation of terminal traditional channel mode has reached a critical point. < /p >
< p > this year's double eleven Carnival continues the astonishing performance. Sales of Taobao and Tmall broke through 35 billion yuan a day, but for home textile industry, there are two points that deserve special attention: first, although many home textile enterprises are vigorously laying up e-commerce and opening flagship stores on Tmall, none of the top ten of the big household sales is home textile enterprises; two, red star, merkon, IKEA and so on openly challenge Tmall, and set off a wave of confrontation between traditional stores and emerging channels. Calm down and see, confrontation is meaningless. Integration is the kingly way. According to the property and market segmentation of home textile products, the distribution channel of home textile products will show polarization in the future. The low-end products can be sold directly through the network channels, and for the high-end products, more will be the combination of C2B and O2O mode. In short, enterprises are directly communicating and interacting with consumers through the support of the Internet, and then connect them offline, so that consumers can get the perfect experience and service, so that their consumption needs can be satisfied. < /p >
< p > many strong home textile brands are performing well online, and become the top three suppliers of home textiles rapidly, proving the power of the brand and the power of double line integration. In the environment of economic depression, the electricity supplier has created a new home textile miracle again and again. It also brings more business opportunities for the layout and integration of home textile brand. < /p >
< p > < strong > industry trend < /strong > < /p >
< p > < strong > strategic joint deep touch market < /strong > /p >
< p > 2014, China International a href= "http://www.91se91.com/news/index_c.asp" > Home Textile < /a > (Chun Xia) exposition will be held at the same time in China International fabric (Chun Xia) fair to merge the home textile and fabric in depth. This is not only a joint strategy of the industry, but also an innovative measure of the service market. In May 2013, the Anxi household decoration industry association was formally established, and the chamber of Commerce signed a strategic agreement with the bank to promote the financial services of home decoration industry. At the same time, Shangshui County textile and apparel chamber of Commerce was established, and relevant leaders jointly unveiled the establishment of the chamber of Commerce. In July, the Anyang County knitting and textile chamber of Commerce was formally set up to further integrate resources so as to form a strong combination of local textile industry, strong and weak, with large and small development pattern. The establishment of the local chamber of Commerce, which serves the market and serves the enterprises, has really fired the first shot of the reform of the trade association, which will also become another milestone in the development process of China's home textile industry. Its significance lies mainly in the following aspects: first, this is the development of the regional cluster enterprises in the true sense of "Tuen Tuan", which is equivalent to forming a prototype of a strategic consortium. In the future, it will attract more enterprises to join and expand this strategic consortium. Two, most of these chambers of Commerce begin to prepare the establishment of the "China Textile Industry Development Fund" at the local level, aiming to support the public welfare activities such as industry development strategy research, major innovation projects in the industry, industrial policy and standard formulation, and further promote industrial transformation, upgrading and healthy development, and enhance industrial competitiveness; three. From a long term perspective, the formation of this strategic consortium will provide strong impetus and guarantee for the next association reform and the organizational mode of the entrepreneur led Association. < /p >
< p > this is nothing more than a systematic change, which indicates that the home textile industry of our country has reached an unprecedented level in the consciousness of the industry ecosystem. Industry associations, related organizations and home textile companies will become the driving force to promote the development of the industry in the future. < /p >
< p > < strong > enterprise trend < /strong > < /p >
< p > < strong > depth layout consolidation recovery < /strong > < /p >
< p > experts believe that the domestic textile industry will show a certain recovery trend in 2014, and the degree of recovery depends on the overall macroeconomic background. The results of the three major home textile listed companies' sales promotion in March 2014 and the autumn and winter ordering in May will be an important catalyst for the domestic textile industry in 2014. Many domestic textile companies are expected to maintain two digit growth in autumn and winter 2014. < /p >
Less than 90% of Roley's home textile income comes from franchisees, and the largest proportion of franchisees in the three home textile listed companies is p. The three quarterly report in 2013 showed that inventory in the three quarter of the year was 2.72% lower than that in the previous three months, and accounts receivable decreased by 24.63% compared with the same period last year. < /p >
Less than P, Fuan's direct business accounted for 35% of the total revenue, and the stores needed a lot of distribution. The company's inventory increased by 120 million yuan to 580 million yuan in the first three quarters of 2013. The company said that it was mainly stocked in the busy season of electricity suppliers and direct stores, and the stock was still within reasonable limits. < /p >
< p > in addition, brokerage analysts pointed out that in 2013, the real estate will pick up, and it will be transmitted to the home textile sales end in 2014. After nearly two years of inventory adjustment, the home textile industry has little room to explore, and the turning point is expected to happen in 2014. < /p >
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< p > < --EndFragment-- > the concrete manifestation is that the main body construction of the 2 million 200 thousand household textiles projects of Luo Lai is basically completed, and the production capacity is expected to be released in the first half of 2014 and the profits will be realized. Fuan Nanchong home textile production base phase I project has been completed and put into operation. At this stage, the two phase of the Longhua home textile production base, the three phase of Changshu home textile production base and the Sichuan Nanchong home textile production base are completed and put into operation in the first phase. Analysts pointed out that the expansion of its own capacity will increase the speed of supply and guarantee the quality of products. When the industry recovers, the home textile company will burst its capacity and supply chain advantages. < /p >
< p > with the expansion of 100 billion clubs of real estate enterprises, in 2014, there will probably be a company with tens of billions of annual sales volume, forming a "billion club". At the end of 2013, "how do you see the listing of Tu Qiang towel"? It has become a new buzzword in the industry. With the opening of the new three board market, Hebei Tu Qiang towel has become the first beneficiary of the home textile industry. Liu Jianqiang, the chairman of the expected full confidence, has been able to lead the Tu Qiang towel to find a new road of sustainable development and fast profits in the new capital market, and has also opened up a new path for capital operation of home textile enterprises. In addition, the establishment of the Shanghai free trade zone has provided policy advantages and growth prospects for the textile enterprises in Jiangsu and Zhejiang provinces. The home textile enterprises should take the opportunity to become the first beneficiaries of the reform dividend. < /p >
< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > technical equipment < /a > /strong > /p >
< p > < strong > technology and function parallel < /strong > < /p >
< p > industry experts predict that "environmental protection" will become the mainstream trend of home textile market in 2014, which is related to the overall industry environment. Consumer demand determines market development. In the future, home textiles will be closely related to green environmental protection. Healthy and comfortable cotton bed products, low-carbon and environment-friendly natural fibers, and durable embroidery technology are very compatible with modern people's environmental protection concept. Especially for children's home textiles, the requirements for environmental protection are even higher. With the continuous upgrading of the concept of home, consumers no longer see the style so much, but more emphasis on the functional and humanization of home textiles itself. The bed product suite does not depend on quantity, but also on the functionality and quality of home textiles. < /p >
< p > the essence of home textiles is to "people-oriented", and all home textiles should start from humanity. Another representative of functional bedding is soft bed. With the continuous improvement of people's living standards, people's requirements for sleep quality are also rising, resulting in the new soft bed. As a functional dynamic combination bed, it emphasizes the comfortable sleep and helps the body to relieve the fatigue of the spine and other parts. The humanized design combines the spirit of modern sleep culture and brings comfort and health to the body and mind of the consumer. < /p >
< p > < strong > product direction < /strong > /p >
< p > < strong > hard soft combination transboundary infiltration < /strong > < /p >
< p > with the development of economy and the improvement of the living standard of consumers, the change of consumption concept has been developing rapidly. < a href= > http://www.91se91.com/news/index_c.asp > soft decoration industry > /a > has been developing at a high speed, the space of home textile market has also gradually increased, and the connotation of household textiles has changed greatly. < /p >
< p > the prosperity of the economy has prompted consumers to improve the quality of life, and the overall home textiles is gradually developing towards branding, fashion and high-end. According to the analysis, China has entered the period of rapid development of curtain fabric industry, and is also a benign and healthy brand period. < /p >
< p > there is still a considerable gap between consumers' demand for curtain fabric and foreign countries. There is also a gap in the field of home decoration products and decorative culture. A gap means there is room for market development. According to statistics, about 500 thousand new couples get married each year, with the average consumption of 2000 yuan per household in household decorations, which is 1 billion yuan per year. Coupled with the rapid development of the domestic market in recent years, the improvement of the housing conditions of the residents has promoted the development of the whole home decoration industry. The prosperity of tourism has brought about a new growth in the demand for bedding and decoration for foreign hotels, cars and ships. In addition, with the integration of China's economy, the demand for curtain fabric products is very strong. The overall home decoration industry is facing the current good development opportunities. < /p >
< p > > therefore, experts generally believe that the home textile industry has huge development space and market capacity in the future. Curtain and cloth industry will become the main pulling force of textile economic growth. Looking forward to 2014, the industry will be steady and gradual, and the three-dimensional transformation will take place. It is also expected that in the year of 2014, more and more home textile people will emerge and create a new atmosphere of vigorous development. < /p >
< p > in the face of 2014, we must point out that the macro policy conveys two strong signals: first, "stability", that is, first of all, to ensure the safety of industrial economy and to keep the bottom line; the two is to "enter" and no longer emphasize the high speed of GDP, but to break through overcapacity, pollution control and innovation drive. < /p >
< p > at present, the three fundamentals that affect the home textile industry have not changed. First, it is difficult to achieve immediate results in resolving the short term production capacity; two, the domestic textile market is in a continuous downturn, and the imbalance between supply and demand is difficult to change in the short term; three, the cost elements remain high and the capital chain of enterprises is difficult. Therefore, home textile enterprises should also have ideological strategic preparations for a long period of hard life and tight days. < /p >
It is necessary to straighten out the development strategy, clear the development strategy, make good adjustment of the structure, make the main industry stronger and better, do something to do something, do something wrong, play the role of brand, location advantage, pay attention to differentiation, cultivate products with distinctive characteristics, enhance product share and market competitiveness; three, strengthen management, reform and innovation; four, change service concept, enhance service consciousness, realize the transformation from producer to service provider, establish and develop strategic consciousness of cooperation with upstream and downstream users, achieve mutual benefit and win-win situation; five, establish an open and transparent home textile market system, innovate and develop the futures and spot market of home textile products, establish home textile price index with industry characteristics, enhance international pricing power; six, further enhance openness and enhance internationalization and informatization level. < p > facing the complexity and arduous nature of the industry soil and industrial environment, home textile enterprises need to do the following countermeasures: first, change the concept and development mode of quantity and scale growth, and resolve excess capacity; two < /p >