Will The Electricity Supplier Become The World'S Largest Apparel Retailer?

< p > recently, David Byrne Bo href= (http://www.91se91.com/news/index_c.asp) > the American clothing and Footwear Association /a American (American Apparel & Footwear Association, AAFA) consultant, predicted that 5000 clothing retailers will disappear in the field of vision in recent years. The biggest clothing retailers in the world will be Amazon, eBay and other e-business providers, and the combination of e-commerce and multinational factory groups will change the pattern of the global garment industry.

Is that true? Will retail giants such as Marsha, WAL-MART and so on give up to Amazon? What changes are going on in the global textile and garment industry, triggering a guess like David Bauer? < /p >

< p > < strong > retail sales decline < /strong > < /p >

At the end of P (2013), sales of Christmas shops in the world, especially in Europe and America, were not ideal.

Marks & Spencer Martha, the largest clothing retailer in the UK, started 30 percent off goods a week before Christmas, and statistics after Christmas showed that its sales were bad and there was still a lot of stock.

In the first half of fiscal year 2013, the sales volume of general merchandise department, which was dominated by < a href= "http://www.91se91.com/news/index_c.asp" > clothing sales < /a >, decreased by 1.5% compared with the same period last year.

American Eagle Outfitters, the most famous teenage clothing retailer in the United States, fell in the three quarter of last year.

The net profit plunged 68.3% to $24 million 900 thousand last year due to a sharp reduction in sales.

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< p > in addition, the US retail giant a href= "http://www.91se91.com/news/index_c.asp" > Messi department store "/a" (Macy s) recently announced the closure of 5 stores in Arizona, Kansas, Missouri, New York and Utah, and some of its stores have also been re adjusted, integrated and reduced.

After adjustment, Messi department stores laid off 2500.

The chairman of the group, chairman and executive director of Terry Lundgren, said: "5 years ago, Messi department store innovated a set of business strategies. These strategies have not been implemented in the same field. Due to the success of the strategy, we have satisfied the needs of our customers and thus improved our efficiency."

Now is the time to make changes for the needs of new customers.

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< p > according to statistics, over 80% of American teenagers get online to understand the trend of fashion and buy global brand clothes through smart phones.

Piper Jaffray estimates that changes in youth shopping patterns imply a business opportunity of $30 billion.

Many clothing brands no longer advertise through television and print media, but rely on social networking sites such as Instagram and Facebook to expand their customer base.

The manager of langtao strategic design consultant said, "everything will grow old."

If the brand continues to operate in an old way, it will completely lose consumers. "

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< p > < strong > comprehensive electricity supplier stronger strength < /strong > < /p >

< p > although retail stores are decreasing, retail giants are in another area, e-commerce.

At present, almost all traditional retail outlets are developing in multiple channels: entity stores and networks.

Despite the fact that physical sales have been hit, e-commerce continues to grow.

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< p > however, multi-channel retailers soon discovered that despite the development of e-commerce, it is still difficult to compete with single channel e-commerce companies such as Amazon, eBay and so on, partly due to the immature application of traditional retailers to e-commerce technology and partly due to the fact that retail outlets occupy large resources of traditional retailers.

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< p > taking logistics as an example, integrated e-mall has a perfect logistics system, and even many large e-commerce companies have their own logistics departments including distribution personnel. Ordinary retailers can only rely on express services such as UPS, especially in holidays and other logistics rush hours, it is difficult to ensure delivery on time.

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Besides P, most traditional retailers still sell products online to consumers.

Their limitation is that only authorized brand customers are willing to shop, but it is difficult to develop new customers.

The comprehensive electronic mall sells a wide variety of products, breaks the brand positioning pattern, and provides the same quality clothes at a price of almost 30% less than that of the retail store.

The comprehensive electronic mall has another advantage, that is, by analyzing the types of products selected by online customers, carrying out big data analysis, and recommending similar products and additional products to customers, it can often sell more products.

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< p > David Byrne Bo said: "the competition between traditional retailers and electronic retailers reflects different sales ideas. The former is what I buy and what you buy, although the abundance of goods can meet the needs of the public, but it is still a commodity with limited sales. The latter is what you need and what I introduce to meet the needs of individuals."

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< p > < strong > cooperation factory helps to succeed < /strong > /p >

"P", how to integrate the electronic mall into the world's largest apparel retailer, David Boen Bao believes that the choice of cooperative production enterprises is the key.

The reason for this is that last year, the Bangladesh clothing factory fire case has not yet been completely resolved.

The contradiction is that retailers want the processing plant to continue to produce products here, but they are unwilling to pay more financial compensation for workers.

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"P >" and most of Bangladesh's customers are large retailers such as WAL-MART for the public.

People were shocked that they could not imagine that the T-shirts and jeans that they just bought from WAL-MART could cause some people to lose their lives.

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< p > "today, the global garment processing industry is divided into two competing groups, one is the productive enterprise that has the strength and is willing to shoulder the social responsibility, the other is the other enterprises."

David Byrne Bo said that when China's labor costs increased, many production enterprises chose to leave China without scruples and move to countries with low labour costs, such as Bangladesh, because they put labour costs and interests above everything else, talked about social responsibility, and regarded workers as tools of labor to be replaced at any time.

Most apparel retailers are willing to cooperate with such enterprises when they purchase the only standard is low price.

The electronic mall has the advantage of low cost, and can choose a better production enterprise.

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< p > David Byrne Bo, for example, "Esquel is a manufacturer of cotton shirts, which is a typical multinational group with assets of more than $1 billion.

The Group believes that their biggest asset is the ability to ensure customers' ease of mind, because first they not only manufacture products, but also provide services; secondly, the group improves the quality of its products by increasing staff productivity, training employees, and investing in cutting-edge machinery, and finally, by paying great attention to the needs of workers and providing better wages and benefits, it reduces staff mobility, thus ensuring delivery time and product quality stability.

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