Home Textile Brand Seeks Technical Innovation, Functional Bedding Or Feasible.

< p > social competition is becoming more and more serious. More and more people are facing insomnia and other problems.

Especially for teenagers and children, the healthy function of home textile is more important.

They are the focus of every family and the hope of the society. Parents can not hesitate to create a better sleep atmosphere.

However, compared to the functional products in the clothing industry, it is slightly embarrassed in the home textile industry: many home textile enterprises are very optimistic about the development of functional products, but in the shopping mall, stores and other main force < a href= "http://www.91se91.com/news/list.aspx Classid= 101112102107" > bed sales "/a" channel, functional bed products are rare.

Why do we all look good, but the market performance is far less than expected? What is the development prospect of functional bed products? < /p >

< p > first, functional textiles are born out of functional health care industry, and because of hype, exaggeration or even fake phenomena, consumers have a certain degree of distrust or even exclusion from the whole functional health care industry.

When the big functional health care industry is trapped in harsh environment, the field of small health care function textiles is also implicated. Moreover, the whole industry standard and testing basis of functional textiles are lagging behind, which, to a certain extent, promotes the possibility of excessive publicity and reduces the trust level of consumers.

Fortunately, in recent years, the adjustment and self-discipline of the whole functional health care industry is being standardized and improved step by step, and the testing standards and trade standards of functional textiles are also being carried out in a rush.

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< p > > secondly, < a href= "http://www.91se91.com/news/list.aspx Classid=101112102108" > functional home textiles < /a > there are also some problems in its own field: from capsule, fiber, yarn, grey cloth, printing and dyeing, fabrics to finished products, there is no communication and deep cooperation between the upstream and downstream of the industrial chain. Every link producers want to push their own brands, engage in brand authorization, issue the tag to the downstream, and also fight on their own in publicity and promotion, which objectively causes consumers' cognitive confusion and is very unfavorable for the cultivation of the functional household textile products consumption market.

A coordinated and orderly environment is very important for the development of an industry. Only by doing their own specialties well, linking up upstream and downstream, and jointly cultivating functional bed consumer groups can we truly become bigger and stronger industries.

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< p > again, channel difference is an important reason for the development of functional bed products rather than functional clothing.

Clothing brands rely on the gold business areas all over the world, and with the terminal strategy of clothing industry, many brands have thousands of terminals, and the network is all over the country. It is very easy to popularize functional clothing products; and the home textile brand terminal starts relatively late, there are only a few leading enterprises in thousands of shops, and most of them are regional brands. Because there is no channel foundation, it is more difficult for functional bed products to be sold to the national market.

Therefore, the promotion of functional bedding products also needs a platform that can radiate the whole country and mainstream domestic brands.

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< p > in the future development, the research and development of functional fiber should be deepened.

Many a href= "http://www.91se91.com/news/list.aspx Classid=101112102102" > functional /a < /a > ends with the conclusion that the fiber can be mass produced, which is far from enough. There is still a long way to go from functional fiber to functional bedding. The grope of this road has verified the previous research results and promoted the research from laboratory to practical application.

The field of bed products has its particularity. Functional products need more mature process research and development.

For example, Tencel fabric bed products are facing many difficulties and pressures at the beginning of the promotion of fabrics, and through the upstream and downstream cooperative research and development, we finally promote Tencel bed products to the consumer market.

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