Before The Clothing Festival, The Elderly Clothing Industry Is Coming.

When the new year is approaching, the reporters are divided into several channels. They go deep into some markets, supermarkets, shopping malls, banks and other places, and make a comprehensive understanding of the market before eating, wearing, and going to the market before the festival. They hope to bring convenience to the readers and provide reference for festivals at the same time. P

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< p > "it's really hard to buy a new dress for mom and dad now." nearly every year, many young people buy their new clothes as new year's gifts for their parents.

However, in the face of the sales promotion activities before a href= "http://www.91se91.com/news/list.aspx? Classid=101112107108" > winter dress < /a >, consumers sigh that it is difficult to buy an appropriate dress for the elderly.

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< p > < strong > > three hours in shopping malls without any gains. < /strong > < /p >

< p > "I spent more than 3 hours with my mother, but I got nothing."

Ms. Yu, more than 40, met his sister yesterday and took his mother to the shopping mall to buy new year clothes. Three people arrived in Optics Valley at 1 o'clock p.m.. As of 4 o'clock, 3 shopping malls were visited and 11 clothes were tested.

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Ms. P admitted that the clothing of the middle-aged and elderly people is not good enough to buy. "The clothing design of the brand shop is slightly better, and it is also more suitable, but the price is more expensive, regardless of the summer or winter clothes must have a thousand yuan."

Ms. Yu said that the online style was more convenient to purchase, so they tried online shopping, but the physical and image often had chromatic aberration and the size of clothes was often inappropriate.

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This is not unusual for women like P.

Ms. Zhu, who is 63 years old, has not bought new clothes for 4 years. Ms. Zhu believes that the clothing choices of the middle-aged and the elderly in the market are few. Most of the styles recommended by the waiter are more fancy, and they prefer to buy them in the supermarket. Although the style is not desirable, the price is within the acceptable range.

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< p > < strong > old people's "dress up" supermarket costumes earn less than /strong > /p >

< p > a staff member in a shopping mall located in Lu Xiang locates a mature women's clothing. The design of the clothing brand of the middle and old age is becoming younger. Some clothing factories from Shenzhen and Shanghai focus on innovation. Some middle-aged and old people feel too fancy.

They have higher requirements for clothing, better clothing, better workmanship, and more affordable prices. All the brands on the two floor of their shopping malls are middle-aged and elderly clothing, but they still can not meet all the needs of the elderly.

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< p > a staff member of a large supermarket chain in Optics Valley said that the "mother-in-law" of the supermarket mostly came from the local market, the price was substantial, the promotional price was less than 100 yuan, the highest was not more than 400 yuan, and the style was also popular.

"The supermarket has only 6 million annual sales of clothing, of which 60% comes from the middle and old age clothing, while the middle and old age clothing sales area accounts for only 40%, indicating that the market potential of the middle and old age needs to be excavated."

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< p > < strong > - Shang Chao < /strong > a href= "http://www.91se91.com/news/list.aspx Classid=101112107101" > strong > promotion > /strong > /a > /p >

< p > < strong > shopping mall enters year-end discount and goods rejection mode < /strong > < /p >

In the past week, the sales speed of winter clothing has been markedly accelerated. The discount rate of clothing is basically between 70 percent off and 50 percent off, and the discount of footwear products is even greater. P

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< p > the "70 percent off, 5 fold" billboards can be seen at the gate of Wu Shang square and Dayang department store.

"I saw a woolen coat yesterday. I bought it out of stock today and asked several stores. Finally, one of them agreed to pfer the goods, but had to pay a deposit of 100 yuan, otherwise it would not be sold to me."

Miss Peng, a a href= "http://www.91se91.com/news/list.aspx Classid=101112107105" > women's clothing shop < /a > shopping in Lu Xiang square, said that the clothing discount was more vigorous years ago. Just a lot of students went home, and fewer people thought it was a good time to buy winter clothes, but they did not expect such a tight match.

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< p > a staff member of a brand women's clothing store in Optics Valley World City Plaza said that 70 percent off is the lowest discount for the brand. Last autumn and winter are basically 70 percent off discount. "But if you buy two pieces of 50 percent off, you can hit 15% off or 10 percent off on the basis of the discount, which is never before."

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