Chinese Tyrants Consume The World'S 1/3 Luxury Goods As The Main Global Consumer Stocks.

In the era of "P", wealth is no longer a standard to measure a person's success or failure. "Rich but not expensive" people can no longer be respected by society.

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< p > the word "Tu Hao" is simple and very rich.

Although a href= "http://www.91se91.com/news/list.aspx ClassID=101112107101" > tyrant "/a" has become the object of Tucao in the new media age, the contribution of tyrant to China and even the global consumer market can not be ignored. In 2012, the total consumption of luxury goods in China reached 306 billion yuan, and it has become the largest luxury consumer group in the world.

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The crazy consumption of China's P has stimulated the global economic recovery.

It is hard to imagine the extent to which the world economy would fall if there were no wild extravagance around the world during the economic crisis.

Therefore, businessmen and brands all over the world cater to the taste of Chinese local tyrants.

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< p > data show that 2% of the total population of China has consumed 1/3 luxury goods worldwide and has become the mainstay of global luxury consumption.

Although the local tyrants are "soil", the profits they bring to the brand are immeasurable. Therefore, no brand does not want to be friends with local tyrants.

To make friends with local tyrants, we must first understand the psychological characteristics of local tyrants.

There are four obvious psychological characteristics of local tyrants: speculative Psychology - a resource-based society that starts off, gets rich overnight, and gains nothing without money. Money worship psychology advocates material goods, willing to spend, and pursues luxury; showing off the rich Mentality -- spending money like gold, rushing out for the best, asking for the most expensive, achieving satisfaction through comparisons; overcorrecting psychology -- from impoverished to lavish money, eager to clear up relations with the past and taking revenge consumption.

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The consumption of P Hao also has obvious characteristics: the product should be dazzling, the brand should be loud enough, the thing should be scarce, the price should be expensive and the added value should be high.

Products are dazzling: "dazzle" is mainly reflected in product design and packaging.

The brand is loud enough: it must be a well known luxury brand.

Things need to be scarce: through the scarcity of premium opportunities, the value of brands can be injected into the value of value, so that local tyrants can get mad.

The price is high: to some extent, high price represents the price.

The price of luxury goods and luxury cars in China is nearly twice as high as that of foreign countries, but it still does not hinder local tyrants from giving generously so that they can embody identity and wealth.

The added value is high: Although Starbucks's pricing has been repeatedly criticized by some media, this does not hinder its expansion in the Chinese market.

Because Starbucks has grasped the psychological characteristics of its main consumer groups.

Starbucks's customers are not sensitive to price, they require the environment, and they care about the user experience.

Many domestic brands can not sell the price, a large part of the reason is that they do not pay much attention to the consumption experience, and the added value of the brand is too low.

The wealthy in the United States are called "rich men". Chinese rich people are banter as local tyrants. Although their names can not be judged as good or bad, their respectability is obvious.

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< p > Chinese tyrants started in resource-based society. Some of them earned the first pot of gold by "a href=" http://www.91se91.com/news/list.aspx ClassID=101112107105 "> speculative behavior < /a >.

Local tyrants generally lack social sense of existence and sense of security. Only through "wasteful consumption" and "retaliatory consumption" can prove their social value.

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< p > with the development of the times, the definition of local tyrants is changing.

Young people's attitude towards local tyrants has also become ambiguous. The prevalence of social changes can be seen from the popularity of "friends with local tyrants".

There is a saying on the Internet: "Ning and ho Hao are friends, and do not make friends with cynics".

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The popularity of the word "P" is a sign of China's economic prosperity. At least it has made great progress than the poverty-stricken society. The only thing to be vigilant is the marriage of tyrants and powerful men: tyrants show off their wealth to stimulate people's nerves.

Material prosperity, cultural prosperity, power and humility, tyrants rich and expensive, this is the theme of social progress should have the meaning.

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In the era of "P", wealth is no longer a standard to measure a person's success or failure. "Rich but not expensive" people can no longer be respected by society.

If the Chinese local tyrants can also enjoy the sharing and charity, like a href= "http://www.91se91.com/news/list.aspx ClassID=101112107108" > Buffett < /a > Bill Gate, then they can get more respect when their actions can really promote the development of society and civilization.

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