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    It'S Hard To Buy A Cot Baby Bed.

    2014/2/14 13:22:00 45

    InfantBed ProductsMarket

    During the Spring Festival, Ms. Qiu, who was on holiday in Beijing from Henan, planned to buy a beautiful bed product for her 1 year old baby as a birthday gift. I didn't expect to run a few shopping malls without satisfying P.

    Finally, at the guidance of a friend, he came to a state-run cloth store to buy cloth for the baby, and produced the "4 piece suit".

    < /p >


    < p > she told reporters that several shopping malls she went to, various bedding products in the bedding area were rich and colorful, but compared with adult home textiles, children's home textiles were more like accessory categories.

    Children's special a href= "http://www.91se91.com/news/index_c.asp" > bed /a < not much, the choice is very small, the price is not cheap.

    < /p >


    < p > in a shopping mall, a set of famous brand pure cotton skin care kit is priced at 3068 yuan, and another set of cartoon children's silk four piece set is priced at 2960 yuan. The price is really unacceptable.

    "Of course, we also see that there are cheap, one set as long as two hundred or three hundred yuan, but a closer look, we found that these bed designs are generally designed, rough workmanship, fabric feels hard, do not want to use for children."

    Finally, under the guidance of friends, Ms. Qiu chose cloth in the cloth shop, and produced the "4 piece suit" at the scene, which cost less than 200 yuan.

    < /p >


    < p > < strong > < a > href= > http://www.91se91.com/news/index_s.asp > Quality > /a > safety is still an important factor in purchasing. < /strong > /p >


    < p > recently, a reporter interviewed several consumers on the issue of purchasing home textiles for infants and young children.

    Consumers generally reflect that at present, it is not easy to buy quality and safe prices and desirable home textile products for infants and young children in the market, mainly because there are not many brands of professional children's home textiles, and there is little room for selection.

    There are some high-end brands, the price is too high, hundreds of dollars, or even thousands of yuan, almost flat with the price of the adult home textile brand.

    < /p >


    Consumers of high-end P products also have, but that is helpless.

    The 30 year old mother, Xu Yu Gang, bought a brand of imported brand bedding, including quilts, pillows and sheets, at the shopping center. The price is more than 2000 yuan.

    She said that the quality of children's products, safety is the most important, some of the international brand safety standards are higher than domestic, spend more money to find a peace of mind.

    At the same time, she said, there are not many stores that specialize in selling home textiles for infants and young children.

    < /p >


    P > new mother, Xiao Zhou, obviously knows more about the baby bed market, and she told reporters that her baby's bed is a custom bought cloth.

    < /p >


    < p > in a small state-run cloth store recommended by Xiao Zhou, the reporters found that most of the older consumers were in Beijing.

    Hu aunt told reporters, spend hundreds of yuan, thousands of dollars for the baby alone to buy a bed product is not necessary.

    The baby's sheets and mats are wet and spit dirty and need frequent change.

    Shopping malls seldom sell mattresses alone.

    It's not necessary to buy many sets of cribs for small mattresses.

    In this shop, I picked the fancy cloth, and told the salesman that the size needed several sets, and that in a few days, I could come to the store to get the finished product.

    And there is also cotton for core use.

    The products made by children can see, feel and work well, satisfying all your needs and making people feel at ease.

    < /p >


    < p > < strong > consumer demand for infant products is high and enterprises are hard to bear weight < /strong > /p >


    < p > infant home textile products have a market, why are there few production enterprises? After understanding, reporters know that infants and young children belong to a special consumer consumer group, because they lack antibodies, skin and respiratory system are relatively delicate, and are very vulnerable to various infectious diseases.

    This makes the home textile products of infants and young children must have strict safety standards from material, production process to preservation and circulation process.

    For domestic textile enterprises, to achieve these standards, we need to invest more capital and more technical power. If the market sales are not ideal, the risks will be greater.

    < /p >


    < p > usually infant products are centralized and unified sales, and lack of industrial segmentation.

    The sales of children's clothing and toys in children's products areas of major shopping malls far exceed the proportion of children's home textiles.

    Shopping mall responsible person said that the mall did not pay attention to home textiles for infants and young children, because there were few brands that specialize in the field. In the home textile market, those who had good reputation and had a large market share were rarely put into the market of infant and young children's home textiles.

    A few years ago, some brands had made baby bed products in short time. However, due to low returns, they quietly withdrew from the field.

    Since then, there are not many people competing in the home textile market.

    < /p >


    A salesperson of Roley P home textiles said: "children's bed products are not" leftovers "of adult bed products, and their materials are more particular.

    Especially after the implementation of the new national textile standard, children's home textiles are quite strict in terms of color fastness, formaldehyde content and environmental protection certification.

    A retail manager of the brand also said that apart from beauty and comfort, safety and environmental protection are important indicators to measure the quality of children's home textiles. Generally speaking, the testing standard of children's home textiles is higher than that of adult household textiles, which requires the production enterprises to have strong technical quality and quality inspection links as support.

    At present, the children's quality supervision center is testing the children's home textile products at a higher level than the national safety standards.

    It is not difficult to understand why only a few brands are involved in children's home textiles.

    < /p >


    Wang Zhiquan, who has just entered the field of children's home textiles, is deeply impressed by his p. He said: "unlike other fast selling fashion products, the safety of infant products is not easy to handle.

    Many large home textile enterprises have entered this market.

    However, due to the high standards of formaldehyde content, pH value and color fastness to rubbing, the cost of materials and R & D costs of manufacturers continue to increase.

    At the same time, compared with the same resources to the adult home textile market, the market cost and brand building time of the infant home textile market are longer, resulting in these brands continue to withdraw from the market.

    < /p >


    < p > this is indeed the case. In terms of the publicly sold products from the market, every year, the quality inspection departments of various places will spot many well-known brands of children's clothing, which are hidden in safety problems, which is mainly the problem of formaldehyde content exceeding the standard.

    And from Jingdong, suning.com and other electronic business platform, we can see that its mother and baby channel focuses on milk powder, toys and so on. There are few children's home textile products or foreign brands.

    < /p >


    < p > < strong > it is difficult to do so for larger market demand < /strong > /p >


    < p > according to an electronic commerce profession estimate, after books and big appliances, mother and infant category is the main category of the competition of the big electronic business platforms.

    With the continuous expansion of online shopping crowd, it also urges the rapid development of home textile e-commerce industry.

    In recent years, consumers' purchase of home textile channels has also shifted from offline terminals to online e-commerce.

    However, the purchase of infant products from the Internet also has quality and safety risks.

    < /p >


    < p > from the current < a href= "http://www.91se91.com/business/" > market development < /a > situation, the economic growth of infant textile market is inevitable, because with the "after 80" and "after 90" have entered the peak period of marriage and childbirth, there is a large market demand for home textile products for infants and young children.

    According to industry experts, millions of newborns are born every year in China. Because of the tender skin of their babies, parents have many ideas for the quilts and pillows they need. Some families even have to prepare more than ten kinds of home textile products for infants, including sleeping bags of various sizes, blankets and blankets for all kinds of materials, and pillows suitable for infants' head development in different periods.

    In this way, the annual sales of home textiles market for infants are considerable.

    However, the parents of the "post-80s" and "90s" babies will be more careful and demanding on the purchase of children's home textiles. They hope to have good and affordable home textile products for infants.

    < /p >

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