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New Technology Innovation "Li Ningyun" Technology Platform Released

2014/2/14 13:11:00 63

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At the beginning of the new year, Lining brand led by innovation and technology, and strives to enhance the core competitiveness of the P brand. Once again, the new "Li Ningyun" technology platform was launched. Following the two structural shock absorption technologies of the "Lining bow" and "Lining arc", leading the domestic sporting goods industry, the Lining brand launched another massive attack in the field of sports: a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > Science and technology, and launched a revolutionary material shock absorption technology platform, relying on material innovation to achieve the leap of functional evolution. The "Li Ningyun" product with the characteristic of "impact resilience" will cover three major categories: basketball, running and comprehensive training. It will integrate many advantages such as cushioning, resilience, softness and light weight. 
 highlighting competition differentiation by innovation and technology 
Since P started its spanformation in July 2012, Li Ning Co has taken the retail oriented business mode as a direction of spanformation. One of the core of the spanformation is to further understand consumer needs, and develop products with advanced design and technology competitive products in product development, and create a more satisfying product experience for consumers. After carefully studying the needs of consumers and deeply observing the industry trends, and after nearly two years of painstaking research and development, the "Li Ningyun", which was formally developed at the end of 2013, has three characteristics, namely, "lightweight", "resilience" and "shock absorption". It has completed the spanformation from dependence structure to improvement of sports performance to the leap of functional evolution based on material innovation, highlighting the competitive advantage of Li Ning Co in the differentiation of innovation and technology. 
The core of < Li Ningyun > < a href= > http://www.91se91.com/news/index_c.asp > > /a > is the perfect combination of shock and rebound. In order to achieve this, the Lining team has successfully developed a unique polymer material formula through long-term scientific experiments. Through the chemical bond, four different material materials, such as EVA and rubber, are successfully polymerized to mix the foam body in the bottom of the shoe and form the basic frame of the middle bottom. At the same time, the gas produced by the foaming agent in the formula can be filled with the whole frame structure, forming numerous micro air bags. When the "Li Ningyun" bottom material touches the ground to produce impact, the "airbag" will be compressed and deformed, and absorb the impact force quickly and reduce the injury to the human foot. This is the process of absorbing energy and the process of slow vibration. When the pressure of the air bag reaches the limit, four kinds of polymer materials with excellent toughness and recovery will quickly return to the original state, and the force returned from the bottom to the feet will release energy, which is the process of springback. Such an efficient energy recycling system is like the cloud in the air affected by the change and influence of external temperature and humidity, and then the air convection and collision occur, and the rain falls to the ground. The water on the ground forms water vapor after absorbing the heat, and absorbs the small droplets in the air and the small ice crystals, which eventually gather into clouds and circulate repeatedly, hence the name "Li Ningyun". 
 because of the addition of rubber viscoelastic material in the material formula, the wrinkle of the cavity wall of the basic framework of the middle base is very conducive to the rapid recovery of the elastic properties of the midsole after compression, resulting in a higher rebound energy. At the same time, the addition of benzene ring in the rubber molecular structure enhances the toughness of the cavity wall of the foaming body, so that the rebound, durability and shockproof performance of the "Li Ningyun" midsole material are greatly improved. This unique modified EVA foam formula technology has also been awarded the Chinese invention patent certification. 
 cater to consumption demand and stimulate sports potential 
Unlike the "Lining arch" and "Lining arc" before the shock absorption of the structure, the P technology innovation platform "Li Ning Yun" has been applied to the professional sports shoes of basketball, running and comprehensive training at the very beginning. In sports such as basketball and running, the foot is the only contact point between the human body and the ground. It supports most of the weight of the human body. Therefore, the impact force of foot landing is often one of the main causes of sports injuries. Li Ning Co is deeply aware of this. With the accumulation of multiple fields such as sports protection, sports medicine, biomechanics, materials science and other fields, Li Ning Yun has developed a new material shock absorption technology, which can effectively reduce the vibration that may cause adverse effects on human body in walking, running, jumping and other sports behaviors, lighten the burden of human exercise, and avoid sports injuries to the maximum extent. At the same time, the elements in the material can also spanform the pressure of falling touch to the front foot into the front palm to become an effective help to push off the ground, and help athletes to stimulate the deep level of body energy. 
Except for excellence in resilience and resilience, the "Li Ningyun" series has a soft and lightness characteristic. It is as gentle as a cloud and soft as cotton, and makes the wearer comfortable as a stroll through the clouds. This is the complete meaning of "Li Ningyun" P. In addition to the core material shock absorption technology, the "Li Ningyun" products are also designed according to the different sports category. 
 focusing on the sporting goods business, focusing on the Chinese sports market and focusing on Lining brand, Li Ning Co, which is loyal to sports value and sports connotation in essence, has fully realized that it is very important for a brand and an enterprise to create differentiated products from the needs of consumers today. Li Ning Co has also been committed to R & D and investment in science and technology, continuously developing products with advanced design and technology, winning consumers with high quality and professionalism, and achieving brand differentiation. The successful release of "Li Ningyun" technology platform is not only a subversive innovation of a href= "http://www.91se91.com/news/index_f.asp" > Lining < /a > at the technical level of products, but also an important and brilliant asset of its brand assets. I believe that in the future, the Lining brand dedicated to sports to stimulate people's breakthroughs and strength will bring us more surprises in the innovation and breakthroughs of product technology.