The Story Of Super Guide Qin Jian Selling Sweater

My friend Zheng Yan opened a famous brand in China. clothing The store was very light at first. Every effort or even thirty percent off sales will not help.

Zheng Yan plotted in Qin Jian. Qin Jian turned around for a few turns, then went back to the shop and picked some. clothes A few buttons were cut off, and then Zheng Yan was put up at the door with such a notice: special price information! From now on, our shop will sell some defective products for sale at the original price of thirty percent off.

Very strange, since then, people have been getting more and more slowly. Zheng Yan was puzzled and asked Qin Jian. Qin Jian hey hey smile: can not say, can not say!

Of course, Qin Jian could not have said anything for his ears. Because Zheng Yan is his wife.

As a matter of fact, the original business of the shop was related to the surrounding consumer groups. This location is generally not a bustling business district, surrounded by ordinary brand shops, so high-end customers do not often come. And those who are not so well paid, though they are tempted by the discount, see that they are newly opened shops, and why they have to discount the clothes that are so good at all. Qin Jian tried to understand the customer psychology, ingeniously made a harmless destruction, and then used it as a discount basis to gather popularity.

When people get up more slowly, there are always some troublesome or face saving customers who will buy good, non discount clothes. Many people who earn less money will buy thirty percent off "slightly defective" clothes, then use their own needles or spend two yuan to find someone to mend them. In this way, two levels of customers are attracted.

Strangely enough, Qin Jian did not read any books on economics. Last week, I had a quarrel with me about the issue of labor value theory in junior high school edition. However, the act of selling clothes for his wife is exactly the best rebuttal of labour theory of value. Obviously, the clothes they sell at a discount cost much more. Because of the need for sales promotion, he spends extra time on "processing" and deliberately selects some threads.

In fact, similar behaviors in the market are everywhere.

For example, HP printers, models of two different products, some support functions more, and more convenient to use, of course, the price will be higher. However, a lower price is not necessarily due to lower manufacturing costs, or the reverse. In fact, manufacturers including HP, IBM and EPSON have added chips to their products, making them slower and less expensive to turn them into a lower priced product.

A more common example is software. Such as software giant Microsoft Corp version of the operating system and office software, professional, business, hardcover, family edition, people dizzying. In terms of the most widely used WINDOW XP system, in addition to the more expensive XP professional edition, Microsoft Corp is spending energy on removing some of its functions into so-called family versions, such as restrictions on the network, including not allowing domains. As we all know, the family edition is sold at a low professional edition. {page_break}

As far as multinational companies are concerned, Zheng Yan's clothing store is the same as that of Qin Jian and the same sales strategy. In economics, it is called price discrimination (Price Discrimination). A bottle of mineral water, Zhang three thirsty, willing to pay 5 yuan, Lee four willing to pay 3 yuan. The best way to sell water is to sell the bottle of water 5 yuan to Zhang three and sell it to Li Si for 3 yuan. However, such pricing strategy also has difficulties. Lee four may buy water with 3 yuan and sell it to Zhang San for 4 yuan.

Of course, the market is smart. Businesses have many countermeasures. For example, identification can be carried out. Movie tickets and train tickets are an example of students' half price. When they consume, they need to check their credentials. They can also be distinguished according to their consumption habits. For example, the airline's weekend fares will be very low, that is, discriminating between business customers and ordinary customers.

There is another way to think about the so-called "Echelon marketing" on products. Zhang San can be sold to the beautiful bottle of water, the name "hardcover", the price of 5 yuan; sold to Li Si's water in a general packaged bottle, priced at 3 yuan, so that Zhang San Li four have their own place.

Although Qin Jian had a lot of labour value theory in his mind, he used his knife to drop, but in practice he used the price discrimination to maximize his income. This is not a contradiction, because the market does not see what you say, but what you do.

Imagine that Qin Jian and Zheng Yan believed that labor value theory and cost should decide prices. They should spend a lot of money. trousers Then hang a sign at the door, put on the production process and time of the trousers, waiting for someone to buy it with 1 million.