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Footwear Industry In Wenzhou Highlights Sales To Find New Ideas

2014/2/15 10:14:00 94

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Less than P, a few days ago, on the way to the journalists' return society, Cai Cai, who claimed to have been in Anhui for six or seven years in Wenzhou, said that when he worked in Shanghai, he only knew that Delhi and red dragonfly were the brands of Wenzhou. "After arriving in Wenzhou, it was discovered that AOKANG, Kangnai, Yi Kang, spider spider, and Tai Tai and so on were a large number of famous brands in the country, which are all Wenzhou."

In his view, < a href= "http://www.91se91.com/" target= "_blank" > shoes < /a > products are close to the lives of ordinary people, so it is easier to be concerned than CHINT, deli and other electrical products.

Wenzhou shoe leather industry association revealed that in 2013, Wenzhou shoe leather industry completed a total industrial output value of 85 billion 200 million yuan, an increase of 2.34% over the same period last year.

data provided by Wenzhou Customs show that in 2013, Wenzhou shoes and shoes exported 5 billion 160 million US dollars, an increase of 10.69% over the same period last year.

Wenzhou shoes brand is the first in the country .

Jin Zhexin, chairman of sun Tai Group, believes that the brand advantage and the advantages of marketing network are very prominent for Wenzhou men's shoes. The advantage of industrial clusters is "the first in the country".

As a traditional advantageous industry in Wenzhou, Wenzhou shoe leather industry has prominent scale advantages, perfect division of labor and specialization, obvious effect of brand aggregation and remarkable economic benefits.

Over the years, Wenzhou has won many gold cards such as "China Shoes Capital", "China skin capital", "China's casual shoes production base", "China's rubber shoes city" and "China Shoes Capital women's shoes base".

In 2011, Wenzhou was known as the "China footwear export base" and was approved by the Ministry of Commerce to become the first batch of demonstration bases for foreign trade pformation and upgrading.

Many honors have demonstrated the demonstration effect of Wenzhou footwear industry in the whole country.

Jin zhe said that China's < a href= "http://www.91se91.com/" target= "_blank" > leather < /a > 2012 10 "China leather shoes leading shoes", Kangnai, AOKANG, red dragonfly, spider king, and "Er Kang" and other half of the shoe brand in Wenzhou, Wenzhou footwear industry brand demonstration effect is obvious; the 12 "China real leather shoes king", gill, giant, Dongyi, Jie Hao and other 4 Wenzhou footwear brands on the list.

The list of Chinese real leather shoes also shows that the number and proportion of Wenzhou's leather shoes are much higher than those of Guangzhou, Chengdu and other domestic shoe making bases.

according to press survey, AOKANG, Kangnai, red dragonfly and other 30 well-known Wenzhou shoe enterprises, there are about 5 stores.

The total number of sales outlets of Wenzhou shoe enterprises is expected to be seventy thousand or eighty thousand, of which nearly 6000 high-end stores are located in large department stores such as Beijing Wangfujing and Dalian big business.

July 2012, the business daily reporter interviewed in Qujing, Yunnan, found that the most prosperous commercial street in South China: Qilin South Road, AOKANG 4 stores, Kangnai 2 stores, red dragonfly 7 stores, 7 stores of orkang, 4 shops of spider king, and 3 shops of Zhuoni Ni, 6 Wenzhou footwear brands opened 27 stores on this street.

Ma Shiyin, President of the Wenzhou chamber of Commerce in Qujing, said that the phenomenon of "one flower with more flowers and more flowers blooming" on the street in Wenzhou brand is very proud: "there are so many Wenzhou brands on the busiest commercial street in Qujing, which shows that the Wenzhou brand has strong reputation and popularity."

In the bustling business circles of other cities in China, the phenomenon of Wenzhou shoe brands "getting together and opening stores" can be seen everywhere.

AOKANG, Kangnai, red dragonfly, Japanese Thai, and Wenzhou footwear brands are building and upgrading the sales network of the real boutiques. In recent years, they are also actively distributing the electricity supplier channels.

In 2013, Kangnai group's e-commerce sales grew by 91% over the same period last year.

Zheng Laiyi, general manager of Kangnai group, said that on November 11, 2013, the sales of Kangnai leather shoes business was 13 million yuan, selling about 70 thousand pairs of leather shoes, and the sales of men's shoes ranked ninth in Tmall's "double eleven" sales list.

The company's online boutique KANGNAI COLLECTION has also achieved good market reaction.

In 2012, AOKANG electricity supplier sales amounted to 245 million yuan. In 2013, "double eleven" one day, AOKANG total electricity supplier sales amounted to nearly 90 million yuan.

"P > < a href= > http://cailiao.sjfzxm.com/ > > Wenzhou women's shoes" /a > "" tripartite "" /strong > "

according to Wang Zhentao, chairman of AOKANG group, the Chinese shoes industry's original "Fujian sports shoes, Wenzhou leather shoes and Chengdu Guangzhou women's shoes" have a three faced pattern, or because of the rapid rise of the Wenzhou women's shoes group, the Wenzhou shoe industry has a larger volume and higher output value.

"China is a big shoemaking country. The output and export volume of Chinese shoes ranks first in the world.

The footwear industry in China is obvious. According to the normal terms, Fujian is mainly sports shoes; Wenzhou is mainly leather shoes, especially men's shoes. Chengdu and Guangzhou are mainly women's shoes.

This pattern of tripartite confrontation may be broken.

Because in recent years, the development of women's shoes in Wenzhou is growing faster and faster, making the total volume of Wenzhou shoes bigger and bigger. According to the statistics of these two or three years, the annual output of Wenzhou shoes is about 1 billion 200 million pairs.

Wang Zhentao has confidence in the future of Wenzhou's footwear industry.

in contrast to women's shoes cluster in Chengdu and Guangzhou, Xie Rongfang, vice director of China Leather Association and executive chairman of Wenzhou leather and leather industry association, said that in recent years, Wenzhou women's shoes have been rising rapidly and developing very fast. Moreover, because of the brand awareness, production equipment and marketing network construction of Wenzhou women's shoes, they are obviously better than counterparts in other regions of the country. Therefore, Wenzhou women's shoes have been in the leading position in the domestic market.

Although Chengdu is "the capital of Chinese women's shoes", Wenzhou's three hundred or four hundred women's shoes enterprises have become scale and climate. Dozens of women's shoes have a high reputation in China.

It is understood that Cecilia Cheung, Li Bingbing, Fan Bingbing, Yang Mi, Chen Hao, Michele Lee, big s, Carman Lee, and Carman Lee, and so on many actresses have been or are endorsing the Wenzhou women's shoes brand.

Xie Rongfang said in an interview with reporters that Josini and other leading brands of Wenzhou women's shoes have been at the same time with BELLE and Daphne in the Chinese women's shoes brand Pyramid spire.

There are nearly 3000 stores in the country, of which more than 300 are in large department stores, such as Shanghai one hundred, Guangzhou baichi, Tianjin and so on, and more than 800 of them are in shopping plaza and large supermarkets in Wanda Plaza, WAL-MART, Carrefour and so on.

2013, the implementation of marketing network "joint system", product development, "fast fashion", and quarterly product "zero inventory" big east women's shoes, become a dark horse in the domestic market, attracted the attention of the industry.

Chen Guangmin, chairman of Zhejiang Dadong shoes industry Co., Ltd., talking about the future of Wenzhou women's shoes, thinks that the brand of Wenzhou women's shoes is far superior to other domestic shoemaking areas. Under the example of Zhuo Shi Ni, Da Dong, kraft and other women's shoes brands, Wenzhou's brand of women's shoes is heading forward, and it is very likely to build a big shoe like BELLE and Daphne.

from product export to layout > a href= "http://www.91se91.com/news/index_p.asp" > International Marketing < /a > dot /strong > /p >

December 31, 2013, AOKANG's first overseas store opened in Hanoi, Vietnam, selling AOKANG, Kanglong, red Firebird, RIIID and other brand products.

This means that the AOKANG shoe Limited by Share Ltd of Zhejiang, which has more than 5000 franchised outlets in the domestic market, has begun to lay out international marketing outlets.

as early as January 18, 2001, Kangnai group opened its first overseas store in the busy downtown area of Paris, France, nineteenth.

So far, Kangnai has opened nearly 300 overseas stores in Europe and America and East Asia, apart from more than 3000 shoe stores in China.

Zheng Laiyi said that each pair of Kangnai shoes, priced at $150-200, was highly competitive because of its high quality and low price. It was unprovoked accusations by the French shoe giant WESTON footwear company. In November 2013, Kangnai's "final victory" and the French WESTON shoe company lasted for 5 years.

In 2013, Kangnai achieved sales of leather shoes in domestic and foreign trade of 1 billion 900 million yuan, of which foreign trade value was $35 million 890 thousand, up 30% compared to the same period last year.

Jindi group is a large exporter of footwear in Wenzhou. From 2007 to 2013, it has been the first champion of Zhejiang footwear export volume and export volume for 7 consecutive years.

Zhu Jianyong, chairman of the company, told reporters that in 2013, Jin Di exported about 20000000 pairs of shoes and exported more than 180 million US dollars, and maintained a rapid growth momentum.

another giant shoe export giant of our city, whose export value reached nearly billion in 2012.

The head of the company said that in 2013, the export business of giant one has increased by about 5%. "Because of the large export base, the growth rate of 5% has been very bad." we mainly adopted equipment modification and machine replacement, and strengthened internal management to reduce costs and maintain steady development of enterprises.

Wenzhou has long been a "battleground" for the global footwear giant.

Peres, the largest footwear retailer in Europe, Deichmann, Zara, Tesco, Carrefour, WAL-MART, Wenzhou, Germany, Auchan, Kohls and so on will purchase a large number of shoes annually.