Export Of Some Textile And Garment Enterprises In Shandong Has Gone Against The Trend.

In the first 9 months of this year, the export volume of Shandong's group rose to 58% over the same period last year.

In the face of severe export demand in Europe and the United States and other international markets since the beginning of this year, Shandong's export oriented textile and garment leading enterprises, based on independent innovation and intensified marketing, have maintained a relatively stable growth trend.

Shandong is a major cotton textile Province in China. There are more than 4700 Enterprises above Designated Size and about 1500000 workers.

The clothing and needle cotton products of Shandong textiles are mainly for the 5 markets, such as the US, Europe, Japan, Korea and Hongkong.

This year, thanks to the RMB appreciation, labor and all kinds of raw materials prices and other factors, especially the weak European and American markets triggered by the US subprime mortgage crisis, Shandong textile and garment export pressure has increased, and some small and medium-sized enterprises have been closed due to reduced orders.

However, in the industry plight, a number of textile and clothing leading enterprises such as Fu, Lu Tai, Ya Guang and yailya still maintain better export performance.

Located in Gaomi City, Shandong, the group is the first wholly listed company in China's home textile industry. The company has a total assets of about 6000000000 yuan, mainly engaged in the production and sale of quilt products, bedding and decorative cloth products.

From 1 to September this year, the company's exports amounted to US $257 million, an increase of 26.25% over the same period last year, and the main economic indicators maintained steady growth.

Similarly, the export of Shandong Binzhou Yaguang towel Co., Ltd., which has more than 8300 employees, has also gone up against the trend.

The towel products produced by Yaguang are mainly medium and high grade, more than 80% are exported to overseas markets, and the export volume has increased by nearly 30% in the first three quarters of this year.

According to the export orders received, the export volume of Yaguang company will reach US $65 million in the 5 months from August to the end of the year.

It is understood that these export leading enterprises can maintain a relatively stable export situation, mainly due to the strengthening of enterprises' independent innovation ability and flexible marketing strategy.

Liu Shubin, deputy general manager of Binzhou Yaguang towel company, said: "the reason why the company's products have a high market share abroad is directly related to the company's continuous technological innovation and the continuous introduction of new products.

Now, enterprises are actually producing according to ISO. "

Reporters in the Yaguang enterprise technology center's chromatograph room, through the remote color pmission system, WAL-MART headquarters can immediately see the sample of the enterprise, and the original way through the mail back and forth for a week.

Seeking opportunities in the midst of crises and competing for greater international market share has become a strategic choice for leading enterprises in the period of economic fluctuations.

Jia Huaijun, general manager of the company's import and export company, said: "as the company insists on marketing strategy to seize the high-end market such as international aviation apparel, the market order is more stable, and the company's export situation is still good."

In the Americas market, the group has seized the opportunity of the US subprime mortgage crisis and the failure of several major textile enterprises to protect the market. The export volume to the Americas market increased by 40% over the same period last year.