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Wenzhou Shoe Enterprises Comply With E-Commerce Development Ideas

2014/2/15 11:32:00 33

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> a href= "http://www.91se91.com/" target= "_blank" > shoes < /a > leather industry is one of the important pillar industries of Wenzhou's economy. Wenzhou has a long history of shoemaking, and has a large scale of industry, known as "China Shoes Capital".

In 2013, Wenzhou shoe leather industry completed a total industrial output value of 85 billion 200 million yuan, an increase of 2.34% over the same period last year.

In the new year, what are the pressures on the development of Wenzhou's shoe leather industry? What are the new bright spots and opportunities?

Recently, reporters learned from shoe manufacturers in shochu Industrial District of Wenzhou that although this year still faces many difficulties such as the increase in labor costs and the slow recovery in European and American markets, this year, the shoe and leather industry in our city will exert its industrial agglomeration and brand advantages, and the total output value is expected to maintain a small increase.

"machine substitution" and "electric business development" become the key words of this year's shoe enterprises .

February 11th morning, the reporter came to Wenzhou shoe industrial area in Lucheng.

Many shoemaking enterprises have set up temporary recruitment points at the gate of factories, and many small and medium-sized shoemaking enterprises have not yet started. Only Kangnai, giant 1, Li people and other large shoe making enterprises have started production.

"medium and small shoe-making enterprises usually have to wait until the lunar calendar fifteen to start.

This is mainly due to the reduction of orders in recent years, but the most important reason is that the workers are not returning to work, and the market is unable to recruit skilled workers. "

A member of the Wenzhou shoe and Leather Association, a staff member from Lin, told reporters that in recent years, the delay of factory workers' return to factories has become the norm in industrial areas.

On the day of "P", in the Kangnai Group factory, which is already in operation, the Spring Festival forum and marketing conference is being held in 2014.

A staff member of the Group Office revealed that Kangnai will continue to make new breakthroughs in e-commerce sales in addition to continuing marketing channels such as traditional franchised stores.

"Our company has started selling electricity from 2011, and now has a specialized e-commerce operation center, which has dozens of professional e-commerce teams, including customer service, promotion, storehouse packaging and so on. This year, we plan to double the target of e-commerce revenue."

The staff told reporters.

Wenzhou Dongyi Shoes Co., Ltd. is one of the largest footwear exporters in Wenzhou.

The company's vice president Zhou Yaohua told reporters that the company will start working on the ninth lunar year every year.

This year, as the EU market gradually warms up, the order of Dongyi footwear industry has reached saturation in the first half of this year.

"More than 95% of our products are exported to more than 30 countries and regions in the world, so there is still a difference between Wenzhou and other domestic market oriented shoe manufacturers."

Speaking of this year, Wenzhou shoe enterprises are competing to develop the trend of the electricity supplier, Zhou Yaohua admitted.

Zhou Yaohua believes that the external environment of enterprises has improved significantly in recent years, and the government has paid more and more attention to enterprises.

"Over the past year, the Wenzhou municipal government has promulgated a series of policies to improve and optimize the development of the soft environment. Now the service attitude and efficiency of the government departments have improved significantly."

"now the soft environment and hardware facilities are all complete, orders are also available, but because employees are difficult to recruit, it has become a major bottleneck restricting the development of enterprises."

Zhou Yaohua told reporters that recruitment difficulties have become one of his headache problems.

in the workshop of giant one, the high-tech machines such as the a href= "http://sjfzxm.com/DESIGN/designer/index.asp", the laser scribing machine, the /a sewing machine, the computerized sewing machine and so on, have been put into operation, and the workers are busy on the production line.

It is reported that with the frequent shortage of recruitment and the increase of labor costs, the huge one group invested about 5000000 yuan annually in technological pformation and equipment renewal, and actively promoted the "machine substitution", which brought greater benefits to enterprises.

"In the first week after commencement, we expect shipments to reach 160 thousand pairs.

The overall situation is relatively good this year.

A surnamed assistant of the company told reporters.

for the "machine substitution" approach, the Wenzhou shoe leather association responsible person believes that, with the gradual increase of labor costs, an intelligent device that can reach a large number of labor force will become an inevitable choice for more and more enterprises.

"A simple example is that if an enterprise invested two or three million dollars to be able to top 4 or 5 skilled workers, the enterprises will find that machines are more cost saving than human beings through cost accounting, and naturally they will choose machine replacement."

in addition to the enterprises that have been restored, many enterprises in the park are thinking about the pformation and upgrading of the horse year.

China flying bird Footwear Co., Ltd. is a key enterprise in Wenzhou shoe capital industrial zone, which mainly produces high-grade leather shoes for men and women.

On that day, the door of the company was closed and empty. Only two staff members in the security room were on duty.

A company with more than ten years' working experience told reporters that in previous years, the company started work on the 10th day of the lunar calendar, but the company has not started production this year.

"In recent years, the competition in the shoe making industry is becoming more and more intense. We must adjust our thinking so that we can stand out in the competition of the market."

The staff said.

in the coastal zone of Wenzhou Economic Development Zone, most shoe manufacturers have started production.

After the Spring Festival, the Economic Development Bureau of Wenzhou Economic Development Zone issued a questionnaire survey to more than 1000 enterprises above Designated Size in the park, including more than 20 shoe enterprises above designated size.

The survey showed that 80% of the enterprises had started work on the lunar calendar twelve.

"Through surveys and interviews, enterprises generally reflect this year's difficulties in recruiting workers and increasing production costs."

Wenzhou Economic Development Zone Bureau of industry, director Chen told reporters.

> a href= "http://www.91se91.com/business/ > > Wenzhou shoe leather > /a > industrial agglomeration advantage shows output value is expected to maintain growth /p >

for the development prospect of the shoe leather industry in the horse year, the relevant person in charge of the shoe leather association of Wenzhou said, "in the past few years, the price of raw materials and labor has risen sharply, and large orders and long orders are becoming less and less. The survival pressure of shoemaking enterprises is indeed not small. This year's major feature is that there will still be a new round of industry shuffling."

Under this background, Wenzhou shoemaking enterprises will continue to accelerate pformation and upgrading, and pay more attention to cost accounting at the same time. P

"No matter how to pform and upgrade, it is always the foundation to base itself on industry."

The official said that the industry is optimistic about the development of this year, and the total output value is expected to maintain a small increase this year.

"The coldest winter has passed, and the enterprises that have persevered have already had some viability."

the official revealed that in recent years, Wenzhou shoe enterprises have undertaken a large number of export orders by giving play to industrial gathering and brand advantages.

The latest statistics show that in 2013, Wenzhou shoes and shoes exported 5 billion 160 million US dollars, an increase of 10.69% over the same period last year.

"As a traditional advantageous industry in Wenzhou, Wenzhou shoe leather industry has a large scale, specialized division of labor and complete support, and the advantage of industrial agglomeration is obvious."

The person in charge said.

this year, the two major business logistics platforms of China Shoes City, shoe leather city and Wenzhou international shoe city will also officially open.

According to the briefing, China shoe city shoe leather city is one of the few five star shoe material markets in China, and shoe manufacturers can achieve one-stop procurement of raw materials in the market.

According to public information, at present, there are more than 1000 shoe materials merchants in China shoes city.

The Wenzhou international shoe city, which will open in the second half of this year, has a total construction area of 161042 square meters. It will be built in the South and north of Fujian Province, facing the East China region and radiating the whole country. It integrates the functions of footwear e-commerce, warehousing and distribution, factory display, product development and design, innovating O2O trading mode, and integrating the online and offline interactive international trade into a modern international footwear high star commerce market. P

it is worth mentioning that through this shoe city, the innovative international footwear e-commerce theme mall will help shoe enterprises to link up the world business opportunities and enhance the international competitiveness of Wenzhou shoe enterprises.