Understanding The Difference In Cognition Of Fur After 1980S

< p > > a href= "http://www.91se91.com/news/index_c.asp" > Danish < /a > fur auction house Copenhagen fur recently made a market survey for young consumers under 35 years of age in order to understand their cognition and demand for fur.

The results of the survey were released in January 15th at the "2014 Copenhagen fur Summit Forum".

The first report on 2014 fur consumption for the younger generation of consumer groups indicates that the 2 era of the fur industry is coming.

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< p > according to the research report, the consumption demand of China's fur market continues to rise. Taking "a href=" http://www.91se91.com/news/index_c.asp "mink fabric < /a" fashion as an example, it is estimated that the market demand will reach 1 million 740 thousand in 2015; in 2020, it will increase to 2 million 20 thousand; in 2030, it will continue to climb to 2 million 340 thousand.

Among them, the younger generation after 80 will become the main force of fur consumption.

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< p > "compared with the previous generation of traditional consumption groups, the younger generation's lifestyle and consumption concept changed significantly, and more attention was paid to new technology and information sharing.

They pursue brand, design, fashion and quality, enhance brand sensitivity, but do not blindly worship big names, but insist on their unique personal taste.

Kenneth Loberg, vice-president of Copenhagen fur, said that today's brand operators can no longer rely on the path of mainstream fashion to win the younger generation's consumer preferences by copying and following.

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< p > at the same time, the cognition of fur between the younger generation and the previous generation is also very different.

The traditional fur department stores in the past have been unable to take the lead. The reason why fur is so popular is the modern spirit and fashion spirit it excavates.

They believe that because of the lack of brand, fur is no longer a luxury product, and they hope to see more fashionable fur styles and change this pattern.

For example, during the warm winter season, fur is no longer a single emphasis on warmth retention characteristics. The whole thick fur coat is no longer the mainstream. Instead, it is inclined to fur fur jacket, multi material spliced shawls, fur accessories and other warm small pieces. At the same time, summer fur is bound to subvert tradition.

These new fur products will meet the needs of the new generation of consumers through the seasons, colors and styles.

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< p > Kenneth Loberg believes that this research report will help the industry elite, media personalities, fashion designers and so on to interpret the trend of fur consumption of the younger generation in an all-round way, and analyze the various factors that will change the fur business mode in the future.

2014 fur leather Consumption Research Report, once issued, Copenhagen fur will trigger all aspects of fur industry chain to reconsider every commercial field, and prepare for the advent of fur age 2.

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< p > according to Cui Yiyun, President of Copenhagen fur China, Copenhagen fur has held a "Summit Forum" for 3 years. Since last year, a new fur consumption research report has been released for reference to industry elites, fur business managers and fashion industry groups.

Today, the era of 2 fur has quietly arrived. This is a very urgent topic to explore the new trend of the industry.

As the advocate and leader of fur industry, Copenhagen fur has always attached importance to the development of China's local market, and strive to push forward all the relevant commercial areas of the fur industry chain in the exploration and action.

This summit forum is called "our generation fur man: the 2 era of fur".

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< p > Cui Yiyun thinks that for the < a href= "http://www.91se91.com/news/index_c.asp" > fur enterprise < /a >, the 2 era implies that enterprises need to turn from selling products to selling lifestyles; assume that consumers do not know anything about what consumers and enterprises know; change from following the first line brand to self innovation, and create products that conform to brand characteristics; shift from the spreading advertisement to the new media marketing, and let consumers participate in the construction of brand.

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< p > this summit forum is one of the activities of China International Fur leather trade fair. Apart from hosting the forum, Copenhagen fur shows the world's unique Danish fur industry chain.

From the exquisite leather, the latest research and development of fur technology and new technology, to fur fashion, fur accessories, home and other fields of fur products.

Kenneth Loberg said, now that the intersection of the 2 era, fur business managers and consumers have changed. Only by constantly innovating and meeting the needs of the times can we bring about changes in China's fur industry.

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