Guangzhou Department Store Has Been Selling Warm Gold For Nearly 600 Million Years.
< p > according to statistics, the overall performance of Guangzhou large department stores, such as Guang Bai, friendship, Tianhe department store, modern, East 100, Xinguang department store, Zhonghua department store and Wangfujing, has increased slightly compared with the same period last year, and sales in the seven day holiday have reached 597 million yuan.
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P > < strong > family consumption is the main melody < /strong > < /p >
< p > > a href= "http://www.91se91.com/news/index_c.asp" > department store < /a > generally reflects that sales of family and people's livelihood commodities are strong this year.
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< p > according to the introduction of Guangzhou friendship, the choice of consumer electronics for refrigerators, washing machines, air conditioners and so on showed a trend of high-end. The turnover rate increased significantly during the Spring Festival holiday, and sales of electrical appliances increased by nearly 10% over the same period last year.
The introduction of Gome's modern department stores at the beginning of this year also indicated that during the Spring Festival, sales of electrical appliances were fast. The flow of people in shopping malls increased significantly and led to sales. The sales volume of Beijing Road shops and Xicheng stores increased by 26% and 35% respectively.
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< p > for example, Dongshan general store launched a gift combination of 50 yuan, 100 yuan, 150 yuan and so on, and implemented small profits but quick turnover. The manager of shopping mall said: "this year's Spring Festival group buying has dropped, and the retail sales have increased by about 45%."
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< p > < strong > warm winter pulling < a href= "http://www.91se91.com/news/index_c.asp > > spring dress < /a > Sales < /strong > /p >
This year's Spring Festival holiday is a relatively rare warm spring weather. Sales of clothing products are therefore affected? People in shopping malls are responsible for reflecting that consumers buy winter clothes, usually before the Spring Festival, so the warm spring weather has not much impact on the sales of winter clothing, but it also pulls the sales of spring clothes. P
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Less than 25 years old, the annual maximum Spring Festival temperature is above 25 degrees. The winter clothes that the people used to buy are useless. The new shopping desire has led to an increase of 80% in sales of clothing products compared with the same period last year.
The Chinese department store has been expanding the women's wear area and leather shoes and leather goods museum before the Spring Festival, and sales increased by 50% over the same period last year.
Friendship store also said that the new spring clothing has a good sales revenue, with the "fancy" and the spring fresh style of the ride, red, orange, pink and other bright eye clothing sales are quite ideal, 2014 spring clothing ahead of schedule, many customers buy a few.
Besides clothing, the tradition of wearing new shoes for new year has brought many consumers in the Pearl River Delta region to the footwear market.
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< p > < strong > Valentine's Day urging, a href= "http://www.91se91.com/news/index_c.asp" > gold market < /a > /strong > /p >
< p > Spring Festival holiday is closely followed by Eastern and Western Valentine's day. Sweet and romantic festivals and wedding peaks have promoted the gold jewelry market.
Last year, international gold prices experienced roller coaster prices, and many consumers took a wait-and-see attitude toward investment gold bars.
However, before and after the Spring Festival is the peak season for marriage, gold sales are at a low peak, and the performance of "small gram heavy" gold products is most eye-catching.
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< p > sales data of Dongshan gold and jewellery area show that overall sales of investment bars are declining compared with the same period, but sales of jewellery gold have risen by about 30%.
Mr. Dai, the manager of the shopping mall, revealed that the gold promotion was free of charge during the holidays, plus the recent gold price itself was more affordable. Hollowed out local dragon and Phoenix bracelets, large necklaces of about 100 grams, and more than 10 grams of rings sold very well.
During the Spring Festival, the "most luxurious" gold business in the mall amounted to more than 126 thousand yuan.
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< p > friendship store said that in order to meet holiday needs, many gold jewelry brands launched a variety of small gold ornaments, which were designed with novelty and auspicious. The small grams of heavy gold products weighing 2 to 5 grams were the ideal choice for the citizens to give their elders and juniors because of their auspicious and moderate prices.
In addition, in February 14th, the Chinese and Western Valentine's Day confluence, many brands first launched the special Valentine's Day series in the Spring Festival, so that consumers can choose in advance.
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"P", "Guang Bai shares" related personages, not only gold rings, necklaces, bracelets and other "light" gold jewelry sales are flourishing, jade jewelry, mosaic and other mature jewelry also fire up, gold jewelry sales in the shopping mall grew by 8% to 10% over the same period.
Modern stores revealed that gold sales in the mall doubled.
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