Yang Jian: Let The Chinese Shoes And Clothing Enterprises Face The International Competition Directly.
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< p > he is one of the most senior human resources managers in Southern Fujian. He has served many benchmarking private enterprises in China's magic commercial land. He witnessed the ups and downs of too many bosses, too many changes in management and business mode: from Anta's brand remodeling and direct construction, the pformation of seven cards, and the shareholding reform of Jordan.
In a sense, Minnan culture is a microcosm of China's private enterprise culture.
Today, the investment of Xiamen Bao Cai Tong, which he founded, is becoming one of the leaders to boost the pformation and upgrading of China's private enterprises with unique business models.
In Shanghai, Bao Cai Tong organized an exclusive interview with China Internet reporter on the China fast fashion sharing forum organized by Barbara children's wear.
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< p > reporter: Yang Dong, in the past half a year, Bao Cai Tong has only set up half a year. It has been fired at the "a href=" http://www.91se91.com/ "target=" _blank "shoes" /a "circle of clothing. What is the specific business mode? Can you give us an introduction first? Yang Jian: < /p >
< p > actually, in 07 years, I began to do management consulting and talent service.
Today, single head hunting, training and management consulting are difficult to solve the systematic operation problems of enterprises.
It is often difficult for headhunters to nominate candidates to grasp the matching degree from the perspective of long-term cooperation. So you see, professional managers in South Fujian and the same family have few years of service. What is the problem? Candidates' professionalism, culture, character, career pursuit, salary structure and assessment mode, and the stage of the enterprise, the boss's character, leadership method, enterprise strategy, culture and so on are all considered.
In the past, the supply and demand sides were extensive matching: the annual salary is satisfactory, and the boss talked about satisfaction and then entered the office. In the past, headhunters were simple intermediaries, not responsible for deep evaluation and follow-up guidance, so executives were like riding lanterns, changing and changing.
The training industry is much more mixed. Most of the trainers lack actual combat experience and industry depth. The same courseware plays a great role in the classroom, resulting in a lack of landing and tracking evaluation tools after training.
Management consulting, many large companies invest a lot, commissioned by domestic and foreign consulting companies every year to do all kinds of consultation, the case appears to be good, but can not land.
Why? Even an international consulting firm, a consultant, lacks the depth of the industry and the understanding of the internal ecology of the enterprise. What's the result? The tool is advanced and the idea is very avant-garde, which means that it can't land to produce benefits.
Now, businesses say that whether you are training or consulting, you have to take the floor.
Therefore, we feel that we can not make headhunting, training and consulting according to the traditional mode.
On the platform of Bao Cai Tong, the core is the benchmarking talents of benchmarking companies, and also the consultants who have rich experience in real industry. Let these people give you pulse and prescribe, do < a href= "http://www.91se91.com/news/index_q.asp" > training consultation > /a > landing, or even deep bundles, be partners.
To help enterprises improve their performance and pform and upgrade, and help professional managers pform to career managers, this is the value of the existence of Bao Cai Tong.
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< p > reporter: you are a very famous professional manager in the South Fujian industry. How can you think of going out to start your business at the peak of your career? Yang Jian: < /p >
< p > chance coincidence, it can be said that every man has a career dream.
If you meet a suitable business partner, you can dream together.
This dream can help many private enterprises to improve their performance, and it is very successful and challenging.
We have all served many enterprises. More than 10 years ago, the opportunities and challenges faced by enterprises were quite different from those of the market.
Fujian bosses have courage and insight, and under the dual stimulation of export and domestic demand market, enterprises can flourish.
Today, enterprises are faced with a lot of difficulties and environment, and customer needs are changing rapidly.
In the past, extensive operation and unsustainable development of the horse race enclosure were put forward.
Most importantly, we charge with results oriented.
Corporate recognition is very high.
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< p > reporter: this seems to require high professional and resource integration capabilities: Yang Jian: < /p >
< p > this is true.
Without a systematic grasp of the industry, you will not be able to discriminate the quality of these resources, nor can you distinguish the key node problems in execution.
This is why many headhunters and training companies are too envious to enter.
The threshold is very high.
Our partners and consultants have more than 10 years of service experience in footwear and other major service areas.
Only when we know enough about industries and enterprises can we dare to take orders.
For example, the vast majority of training companies rely on academic lecturers and social lecturers, and we rely on Benchmarking professional managers lecturers. They understand system theory and have successful cases. The effect of training is the easiest to land and the most popular.
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< p > reporter: there are several companies that have similar concepts in the market. How do you ensure the quality of your services? Yang Jian: < /p >
< p > this industry is an intelligent industry. Service quality ultimately depends on the absorption of talents and mechanism innovation.
At present, we have two platforms.
Bao Cai hunting (www.chinahrpay.com) and shoes and clothes pass (www.xiefutong.com).
Bao Cai hunting is our basic business platform, two functions, one is to provide shoes, fast, real estate and IT, finance provide basic headhunting services, one is to provide talent reserve for performance improvement business.
The team of Bao Cai hunting was recruited from Guangzhou, Beijing and Tianjin, and Shanghai. The core personnel have more than 5 years' experience and agree with the idea.
Shoes and clothes are the platforms for providing performance improvement services to the footwear industry. We have brought together a large number of the most senior benchmarking talents in the industry. We share the same pattern of growth through shared growth, such as fast fashion, the most fast fashion executives in China, including H&M, ZARA, UNIQLO, MUJI and so on.
So many companies who want to understand the fast fashion mode and go to the ground are looking for a lot of us recently.
Others, such as sporting goods, women's shoes, children's wear and so on, are all the same.
Whether brainstorming, sharing seminars, special training, consultation and landing, talent introduction and channel docking, we can help the enterprises most accurately.
It can be said that we regard talents and enterprises as partners in common development. That is why we are quickly recognized by the industry.
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< p > reporter: is there any difference between the charging mode of Bao Cai Tong and other companies? Yang Jian: < /p >
< p > we should say that we have two kinds of < a href= "http://www.91se91.com/news/index_cj.asp" > charging mode < /a >.
One is traditional, one is risk sharing.
How do we say? The traditional mode of charging is consistent with other companies, but our services are better matched. The other is bundled with performance, such as consulting and trusteeship. At present, we are working with several listed companies to import fast fashion merchandising and VMD into China.
As you can see today, Barbara is also learning from us and learning from the fast fashion mode, providing a package of services from consulting to real teaching in the following aspects: Commodity planning, retail management, store operation and personnel training.
There are also several trusteeship projects in children's wear, women's wear and women's shoes industry.
In general, our charging mode continues the industry practice, but we are also the first company to propose a result oriented fee charging company in the industry.
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< p > reporter: what do you think of the development of shoes and clothing industry as a relatively senior person in China? Yang Jian: < /p >
< p > general good. After all, it is just needed industry.
But the industry is indeed facing a big crisis: blind judgment and extensive operation have been unsustainable. Many enterprises want to pform, just the channels of inventory and curing have been tied up.
I judge that the footwear industry will change from quantity to quality.
It is natural to study the consumers thoroughly, match the commodities and operate the management.
Chinese enterprises often pursue the speed and scale blindly. After the sales volume comes up, the quality is adjusted again and meticulous management is carried out.
So the boss of shoes and clothing enterprises in China is getting tired and tired. But when we look at benchmarking enterprises, including the popular fast fashion brands, they first study consumers, build systems, find methods, set standards, find a single shop profit model, and then gradually copy them; every link of brand and commodity operation is closely linked, there is a reservation solution, and the boss need not worry.
The same is true for talents.
Such enterprises operate steadily, expand rapidly and resist risks.
So we emphasize that we should aim at benchmarking.
This industry has entered the stage of big fish eating small fish, but there is still a chance.
We are also looking for some idea matching, powerful enterprises, taking business mode and talent as capital, pursuing long-term and common development, participating in the operation in the form of shareholders, or that sentence, to speak to the boss with the result.
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< p > reporter: can I share with you the most impressive case? Yang Jian: < /p >
< p > in addition to headhunting, special training, open classes and other basic businesses, our value-added business part takes a long line and has a long cycle.
Many bosses want to develop, but they are suffering from the lack of global thinking and landing methods.
Take the Wenzhou women's shoes project we received in June: the scale is 7,8 billion. In the past, we did export sales, and there were many problems in brand pformation and retail.
The whole system is wholesale mode, and the boss is in a state of anxiety.
Well, we first convene the benchmarking talents of women's shoes benchmarking enterprises, share with enterprise brainstorming and experience, help enterprises understand the market, clarify their thinking and find the right way.
Then matching talents and docking external resources, systematized pformation and upgrading of enterprises and performance improvement.
Three months went by. The boss agreed with a series of services we offered. He called me to say that if I knew you earlier, I would take less than a year's detours.
This is the same with balbala. They commented that this is the most effective training ever achieved.
Our original intention is to help Chinese enterprises compete with international brands. Customers' evaluation and suggestions, or high or low, make us fear and dare not to slack off.
Why? Can't China's market be all foreign brands? < /p >
< p > reporter: Yang Dong, you and Bao Cai Tong's responsibility to the enterprise impressed us deeply.
What do you think of the company in the future? Yang Jian: < /p >
< p > excellent talent is never enough. Therefore, our basic business part, including headhunting, training and consulting business, is the top priority. We hope to attract talents with performance promotion and management improvement in the industry. The more the better, of course, we are also guiding our enterprises to make strategies, culture and mechanisms, so as to make good ideas, good talents, good use and landing.
Value added business, including consulting landing, trusteeship, project consulting business, we are singling out, only the idea and basis of cooperation partners, fit together, in order to achieve the desired intention.
The quality of customers is not guaranteed.
You don't know that there are very few people who have the core experience of benchmarking companies, who have access to consulting systems and tools and who can land.
We hope that under the service of Bao Cai Tong, we can hatch the brand that is contending with the international brand.
Of course, we have begun to enter the home industry in the near future. At present, we have begun to explore cooperation with several a href= "http://www.91se91.com/news/index_f.asp" brands in China. < /a >
The national branches are also in the process of preparation.
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