Wang Liang: Home Textile Industry Turns From Price War To Value War

< p > < strong > [reporter]: at present, a href= "http://www.91se91.com/news/index_c.asp" > User era < /a >, you mentioned the customers who better grasp the online platform, how can we better grasp the consumption needs of the target audience? < /strong > /p >

< p > Wang Liang: I think there is a demand for consumers, but first of all, consumers are not very clear about what their needs are, and consumers will underestimate their needs.

Our goal is to first find the customer's needs, and second can enlarge the customer's needs.

To solve these two problems, the market is really big.

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< p > why is there new demand? First of all, through experience, such as consumers experiencing high quality goods in stores and hotels, they will later agree or even buy, forming their own needs.

The other is that he has gained the share of others. When many people are saying that they bought "a href=" http://www.91se91.com/news/index_c.asp "/a" and do not want to use cotton, consumers will hear if they want to try and share their needs.

Ma Yun once said that the radio is a grandparent, and the television is a father's generation. These are one-way.

But our generation is interactive. I interact with the whole world through the Internet. Experiencing and sharing these two links will enable consumers to find their own needs.

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< p > < strong >: it is equal to using the sharing and experience to meet the needs of consumers and turn to the needs of consumers.

How do you describe the electricity supplier? < /strong > < /p >.

< p > [Wang Liang]: at the same time, I am in charge of the a href= "http://www.91se91.com/news/index_c.asp" > the electricity supplier < /a > and below the line. I find that the sales principle and the offline are the same on the line, and the offline application will also be applied in the future.

The loss of food under the line will also be eaten in the future.

It used to be a piece of paper, but later it developed to shop, and now it is sold by region or even country.

I can only influence a group of people before making a line. After we have done the business, if we can enlarge, we can affect hundreds of millions of people.

After making the electricity supplier, our sales platform is bigger, and sales dream is bigger. We have more influence on doing things.

I think energy and risk exist side by side. We need to be cautious.

Because doing something wrong is positive and negative will be faster, so we should be more careful, or it will do more harm and greater responsibility.

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< p > < strong > C2B mode causes explosion propagation whirlpool < /strong > /p >

In 2012, double eleven rolls rose 90 million. At that time, President Wang attributed the main success to the C2B mode. What do you think of the development of this model? < /strong > /p > P, 2012.

< p > [Wang Liang]: we made about 20000000 orders last year in the double eleven pre-sale stage. In other words, sales increased by 20 million because of C2B's extra channel, so we achieved a breakthrough in quantity.

I think the change of mode is a key factor in the increase of sales volume.

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< p > this mode solves the problem that Taobao did not sell in advance.

In the past, the pre heating of double eleven was just hanging the pages. Users could do the strategy and compare the price, but they could not buy it, and wasted much time.

C2B pre-sale mode to solve this problem, users can not only watch, but also can place orders, but can not be taken away.

The process of waiting for the delivery of goods in the online shopping itself is happy, and it can enjoy the pleasure of shopping ahead of time.

Moreover, through C2B, double eleven will explode all the accumulations in the early stage.

The same is true under the same line. If a long sales team in a shop can't buy it, it will gather more and more people to buy it. The effect of explosion will cause greater spread effect, so that more people will be involved in the vortex, and the more they sell, the more they will sell.

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Less than 98% yuan to 99%, which means that customers can pay 50 yuan, even if the computer is disconnected, they will buy the Internet bar in real time, even if the computer is disconnected. P

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< p > < strong > [reporter]: it can be said that C2B can attract some netizens who want to buy very much.

So what are the innovative ways to do business in this year? < /strong > < /p >

< p > [Wang Liang]: innovation is to make some breakthroughs in giving users benefits and ways of communication.

From the point of view of cost, the intensity and the discount of these cost discounts will be greater than before.

From the perspective of communication, we may also try Taobao's external resources such as micro-blog in the future.

I think the old way to ensure that we do not lose the situation, in order to do new.

I believe that the double eleven rolls of 2013 will surely have a bright eye on everyone.

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< p > < strong > [reporter] OK, thank you, Mr. Wang.

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