Huang Hongmin: Han Style Clothing Should Have A Complete Industrial Chain.

< p > according to statistics, there are 1600 garment enterprises in Wuhan, of which 43 are above scale enterprises, with an annual output value of nearly 40 billion yuan, and export earning more than 500 million US dollars.

The output value is over 23 enterprises and one billion enterprises.

(cat man, Ai Di)

At present, Hubei's clothing sales and output rank seventh in the whole country.

Wuhan clothing sales volume ranked sixth in the same cities nationwide.

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< p > < strong > main features of Han style dress < /strong > < /p >

< p > according to Huang Hongmin, director of light industry and textile department of Hubei Provincial Industrial Information Committee, Huang Hongmin, light industry and textile department of Hubei Provincial Industrial Information Committee, introduces the following characteristics of Han style clothing.

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< p > < strong > one is to form a mature industrial chain in the design, research and development, production and processing of women's garments.

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< p > < strong > two is the gathering effect of Han style women's clothing.

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< p > Wuhan accounted for 9 seats among the top 60 women's clothing companies selected by China Fashion Association.

Huang Hongmin believes that the interpretation of the connotation of "Han style clothing" should accurately reflect the regional characteristics of Wuhan clothing.

"Han style clothing is dominated by women's clothing, and there is no very successful men's clothing manufacturer or large children's clothing manufacturer."

He suggested highlighting the characteristics of "Han style women's clothing" in publicity and promotion.

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< p > < strong > three has made some achievements in brand building.

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< p > 4 brands have won the "well-known trademarks in China".

The 18 brands have won the title of "famous brand products of Hubei province".

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< p > < strong > but the deficiency is also obvious. < /strong > < /p >

< p > first, there are not many scale enterprises, but the overall scale is not large.

At present, there are more than 2500 garment production enterprises in Shenzhen, with an output value of 160 billion yuan and an export of 10 billion US dollars.

There are more than 3000 garment production enterprises in Ningbo and 1 billion 500 million processing capacity.

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< p > two is a serious phenomenon of product homogenization.

Han style clothing is mainly women's clothing, but the style, fabric, color and other aspects of convergence are strong, it is difficult to adapt to the needs of individual consumption, sales performance is difficult inside and outside the first tier brands.

Because the added value of products is not high, most products can only be targeted at middle and low consumption groups.

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< p > three is imperfect surface accessories.

For a long time, Hubei's printing and dyeing industry is weak, and its fabrics are mostly imported from the developed coastal cities.

In this way, the cost is increased, and the two is that the speed of information feedback is lagging behind the coast.

The three is that the designer's choice of fabrics is limited.

Most of the designers are designed on the basis of the existing fabric, not the specially developed fabrics unless they have become famous.

In design, there are many situations where the designer first sees the fabric and then produces design inspiration.

Most of the fabrics are imported from the coastal developed cities, which affects the designers' ability to play.

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< p > four is the combination of production, teaching and research.

Garment enterprises must combine production with research and development.

But the reality is that many high-end designers can't get into business.

On the one hand, the high-end design personnel have a higher annual salary, and enterprises need to spend a lot of money on hiring.

On the other hand, many designers are scramble for universities.

This requires the government's corresponding policy support.

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< p > < strong > suggestions on the development of Han style dress < /strong > < /p >

< p > one is to undertake industrial pfer of coastal clothing province and strong province.

Undertaking industrial pfer is to undertake the industrial pfer of costumes with distinctive features in coastal cities.

"According to the high starting point, the idea of excellent structural adjustment will be introduced to improve the key links of the apparel industry chain, and actively promote the introduction of Zhejiang professional clothing and men's clothing, Fujian sportswear and Guangdong knitted apparel industry pfer and cooperation projects.

These large coastal enterprises will help to enhance the status of Han clothing in the whole country.

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< p > two is to improve the industrial chain.

Based on the principles of industrial chain optimization and value chain upgrading, the modern textile and garment industry chain should be constructed. In accordance with the principles of centralization, specialization, differentiation and matching, a new development pattern with design and marketing as the core, supporting industries can be effectively linked, and products and added value should be jointly promoted.

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< p > three is to cultivate leading enterprises.

We should select a number of key enterprises with potential for development, and support enterprises in technological pformation with new technologies and new equipment as main contents, strengthen strategic cooperation and brand building, and enhance core competitiveness.

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< p > four is to cultivate some independent brands.

Select a number of competitive brand and market influence independent brand enterprises to focus on cultivating, and strive to form a common brand, strong regional brand and domestic well-known brand, and promote the healthy development of the independent brand.

A qualified enterprise should be encouraged to carry out trademark registration and brand acquisition abroad.

Support the exhibition of clothing in Wuhan to enhance the market influence of independent brand.

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< p > five is to accelerate technological progress.

In accordance with the principle of "encouraging innovation and market pulling", we should speed up the enterprise's high starting point, make use of new equipment and new designs to carry out technological pformation and new product development, and form an interactive effect of "healthy development of clothing according to market design and fabric development".

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< p > six is relying on the advantages of our province of science and technology to cultivate a group of top-notch design talents.

In accordance with the principle of "active introduction and policy retention", we actively put forward suggestions for the introduction and cultivation of high-end talents to relevant departments, accelerating the formation of professional design strength and senior design talents group of Han style clothing.

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