Offline Business Development, Experiential Economy Begins To Read "Children's Classics".

Strengthen Child formats Construction, paying attention to children's consumption, is essentially offline business development. Experiential form Economics. To retain the children and retain a family, in the tide of the Internet, the user experience to attract customers and lead consumption has already become the trend of offline business transformation and upgrading.

The first two days and friends agreed to go shopping together in a certain business district.

Looking at her husband and son, I was embarrassed: "this... "How do we do it?" my friend pointed at the children's city next to him. "Look, it can experience interesting courses, play games, know new little buddies, buy some children's toys by the way, play tired and have a meal nearby, close to each other, and do not have to run everywhere. It will not be boring for them to stay there for a day. "

Family members were rehoused, and my friends and I happily chatted together. Friends said that she knew this business circle for a long time. When it was built, there were many clothing stores, but it was not popular. Occasionally, she came to join a salon in a bookstore. After the activity, she went back in the shopping mall. "At that time, there was no such big children's city, although everything was sold, but the popularity was not good enough. Some stores could not support it."

The hot line is also the hot line. Relevant data show that in the first half of 2013, the growth rate of Internet consumption in China was faster than that in physical stores. Only in 2013, "double eleven" one day, Taobao's sales exceeded 35 billion yuan.

Face Electronic Commerce Impact, offline business gradually reduced to online shopping crowd "experience" and "fitting room".

What to do? - the shopping mall is also seeking the way to solve the problem. Think of ways to make consumers stay and make shopping a more enjoyable experience - offline businesses are changing their faces and fighting their children's minds.

Children's districts in Beijing's shopping malls have grown up. Some have expanded the children's district to a whole floor, while others have set up specialized children's cities, which cover clothing, toys, food, education, training and so on for children under 10 years of age. "Keep the children, and keep their parents." Behind the mall, the market is changing.

Strengthening the development of children's formats and paying attention to children's consumption is essentially a experiential economy under the development of offline commerce. The family structure of "1+2+4" in Chinese society makes the family status of "little sun" become a business opportunity. Retaining the children and retaining a family, thus forming family consumption like Domino dominoes, has led to the comprehensive development of food, entertainment, shopping, leisure and other physical businesses.

The attempt and exploration of children's formats is a new path for commercial real estate to focus on user experience, find and retain consumers, and allow them to stay longer in the physical store. In the tide of the Internet, attracting customers through user experience and leading consumption has already become the trend of offline business transformation and upgrading.