Aesthetic Marketing Pformation Of Apparel Retailing Industry

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< p > with the rapid development of economy, people's consumption concept has also undergone tremendous changes.

Various forms of consumption are constantly emerging, and consumption demand has been pformed from material demand to spiritual demand.

While people pay attention to the quality of products, they also pay attention to < a href= "http://www.91se91.com/news/index_c.asp > consumption > /a > Comfort of environment, convenience of traffic and so on. Therefore, large and high-end department stores are springing up like mushrooms.

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< p > these shopping centers are equipped with complete facilities, numerous brands, elegant environment, and many convenient pportation centers.

However, how can we get out of the dazzling products today? We think that brand businesses should break away from their thinking and create new ways to create soft power and conduct aesthetic marketing! < /p >

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< p > for brand businesses, what is soft power? Nowadays, people choose too much shopping and goods can be replaced by strong ones. Similarly, < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > can be bought everywhere.

The core competitiveness of commodities has undergone a fundamental shift.

Consumers' consumption concept is more and more rational. The traditional passive response shopping guide has quietly changed to the active professional guide shopping. The professional professionalism of salesmen has become the most important factor for businesses to enhance their competitiveness. In the clothing sales industry, the traditional shopping guide mainly responds to the needs of customers passively, and even makes empty praise to achieve sales achievement. It is difficult to give customers professional and accurate suggestions. Many customers are scared away by excessive enthusiasm for shopping guide.

Professional image consultant shopping guide has good communication skills and professional aesthetic knowledge.

They can flexibly apply the techniques of clothing collocation, respond positively to the needs of customers, and provide accurate and professional clothing matching suggestions to customers according to the basic conditions of their clients' psychology, occasions and shapes. They can even create customers' needs and satisfy the customers' needs to the maximum, thus improving the unit price and the joint rate of customers.

At the same time, the professional advice of shopping guide can make customers trust the brand and enhance the loyalty of customers.

Promote a virtuous circle of sales.

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< p > < < a target= "_blank" href= "http://www.91se91.com/" > brand clothing < /a >, their soft power is their professional image, good communication skills and professional dress collocation knowledge.

Therefore, they urgently need to enhance their core competitiveness through aesthetic marketing training! < /p >

< p > gruth summed up the latest marketing method of brand clothing as "aesthetic marketing", and launched the corresponding quality course.

Among them, Ge RUSI's "super aesthetic marketing course" by the "sales and marketing" magazine (channel version) as the "12 clothing industry best aesthetic marketing course."

For the first time in 2011, it was successfully researched and developed in China. Its customers include the Korean attachment group, Shanghai role home textiles, white-collar workers, exceptions, Mark Ed Faye, newspaper bird group and many other garment famous enterprises.

The trainers of this course are the top lecturers in the industry of image and brand < a target= "_blank" href= "http://www.91se91.com/" > dress less than /a. At the same time, both of them are certified by Japanese Coloer Top certified dress colloctor and first class coloring division certified by China Fashion Color Association.

The average teaching age is over 5 years.

The super aesthetic marketing course adopts experiential teaching to enable students to enter the curriculum through games, practical exercises, case discussions, and so on, and realize the value of the curriculum from the heart.

The course is divided into two parts: the classification of scientific goods and the identification of professional instrumentality.

Enhance sales professionals' professional image and professional communication skills, make correct clothing recommendation according to customer needs, enhance customer satisfaction and loyalty, and maintain and improve sales volume.

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< p > practice has proved that the effect of Grace's aesthetics marketing course is obvious and popular.

Mr. Guo Zhan, as a high-end customer of INSUN brand, thanked salon special guests for explaining the costumes and collocation, which was highly recognized by customers and promoted sales by 35%.

She hopes to enhance the competitiveness of enterprises through the super aesthetic marketing course for more brand clothing enterprises, enterprise a href= "http://www.91se91.com/news/index_s.asp" > brand < /a > value enhancement.

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