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St. Paul'S Join Land Rover Club In ISPO BEIJING 2014

2014/2/18 14:19:00 65

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The Tenth Beijing Outdoor Exhibition ISPO San Brad Outdoor Brand Beijing National Convention Center Land Rover Club.

> a href= "http://sjfzxm.com/news/index_s.asp" > 2014 ISPO. The tenth Beijing outdoor exhibition "/a" will be held in Beijing National Convention Center on February 19th (--22 day). This exhibition is the tenth year of ISPO entering China. It has matured into a truly professional sporting goods international business platform, providing business opportunities for outdoor brands, conveying first-hand industry information and development trend, presenting more high-end sports brand and richer industry activities to the audience. 
 China's famous outdoor brand "a href=" http://sjfzxm.com/news/index_s.asp "San flee < /a" will take "mountain there", with "further new height" as the theme, dazzling landing on 2014ISPO's tenth Beijing outdoor exhibition, striving to become the most brilliant exhibition of ISPO Tenth Asian sporting goods and fashion exhibition. 
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 (1) join Land Rover in heavy attack 2014 ISPO BEIJING /p >
 for the current ISPO outdoor exhibition in Beijing, the careful preparation of St. Valentine's outdoor brand for its exhibition area is believed by journalists to be highly praised by the industry and outside. According to the introduction, St. Francis takes the theme of "further new heights" as a theme and runs through all the activities of ISPO BEIJING, highlighting St. brand's brand new outdoor brand image and product concept. 
 in the design and layout of the exhibition hall, around the "mountain is there", the main part of the exhibition hall will adopt a geometric and spanparent style and display different outdoor products by creating different outdoor scenes. 
 it is worth mentioning that at the scene, St. Frye will also join hands with the a href= "http://sjfzxm.com/news/index_s.asp" > Land Rover Club < /a > start ISPO BEIJING to open the brand's trip this year. Chen Jiatai, general manager of the St. Valentine's brand of louten outdoor group, expressed the hope that the massive "start" campaign will establish and accumulate the saint fry brand status and cognition corresponding to the activity level and momentum in the industry and channels. 
 cooperation with Land Rover club will push forward St. fullie's "start to the mountain" to a new height. As the leader of the domestic outdoor products industry, the cross border alliance between Saint fuller and Land Rover and SympaTex will also deduce the brand spirit of San Fulai's "hill over there" more fully, in the interaction between brand and brand, brand and consumer, and partners. 
 > "St. Valentine's three years' participation in ISPO BEIJING, ISPO BEIJING is another exhibition which is favored by all outdoor sports brands in China besides the Nanjing asia outdoor exhibition. St. Valentine is to make full use of the brand radiation effect of the ISPO BEIJING stage, join Land Rover club to open the brand's trip this year, and will also use the latest technology to interpret professional outdoor." Chen Jiatai expressed the hope that through the exhibition platform, St. John's "go to the mountains" to a new height. 
In addition to releasing "further new heights" and working with Land Rover to launch a series of brand interaction activities, we will invite the brand spokesperson Wang Yongfeng to help us in the P. {page_break} 
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 (2) functional fabrics deduce professional fashion .
"P", as the core of China's outdoor industry, "a href=" http://sjfzxm.com/news/index_s.asp "brand" /a ", will also bring 2014 new products to the 3220 booth, leading the world's lightest rainbow coloring, the best limit survival experience of science and technology and the outdoor equipment of the whole line, and start the 2014 outdoor new chapter of" further height ". 
P has always been in the forefront of leisure fashion outdoors. Using more functional fabrics is to make this casual fashion outdoor truly functional, so that every outdoor friend can experience the comfort of outdoor life. 
 this season, "San flee" products in addition to the continuation of the original advantages of more sub categories, the new products are divided into peak heroes, outdoor travel, fashion life and other series, the product function and rock climbing, mountaineering, cross-country, camping and other equipment integration, fully consider the practicality of outdoor activities, in strict accordance with the requirements of outdoor environment carefully designed. 
 Chen Zhenfeng, director of the development of St. Valentine's outdoor products Co., Ltd., said that the new technology and functionality of the new products have been greatly improved. Its fabric is in line with the leading technology in the world. It is working with well-known international companies such as the US 3M, CORDURA, Germany's new comfort SYMPATEX, Dongli and other fabric companies. The products are waterproof, breathable, fast drying, UV resistant, antibacterial, wear resistant and tear resistant. The new products of high quality will lead the new trend of outdoor products in China. 
P, especially SYMPATEX, represents the function of shoes and garments worldwide. No matter what you want to do, it can provide you with protection and comfort in all kinds of weather. Most of the products are absolutely waterproof, windproof and breathable. It is understood that the fabric has been fully used in the cold clothing of St. frost, and can provide a perfect cold protection and ventilation protection function in this environment. 
At present, P has a leading product R & D and production team, which is strictly controlled from product design, fabric selection to every link of production. It also denounced huge sums of money to set up product research and development centers in international metropolis such as Beijing, focusing on product design concepts of "functional, durability and environmental protection". Taking into account the selection of materials in every link, we should give full consideration to the quality and balance of durability and functionality of various parts, so as to achieve the highest service life of products and strive to create products with excellent quality and excellent performance for consumers. 
 img border= "0" alt= "align=" center "src=" /uploadimages/201402/18/20140218022554_sj.JPG "/" < < > >
 (3) St. Valentine's "new height" 2014 autumn and winter product conference successfully concluded 
 February 8th to February 10th, St. Paul's "further new height" 2014 winter and autumn product launches and ordering will be held at the outdoor outdoor group headquarters, and agents from all over the country will come together to discuss the brand development plan. {page_break} 
 lad outdoor group "St. flare" brand as the leader of outdoor products in China, this order will also show the consistent brand height. Around the "mountain there" theme, continue to deduce the "further height" of the sacred tour of the mountain, it is worth mentioning that Land Rover ISPO club, starting with the perfect functional products professional outdoor interpretation BEIJING2014. 
 in fact, in recent years, a href= "http://sjfzxm.com/news/index_s.asp" > outdoor products < /a > after several years of rapid development, China's outdoor products market is becoming more rational and steady. Because of this, competition has become more intense than before. According to the insiders, the competition between outdoor products is no longer just a competition between channels and terminals, but has begun to spread to the direction of products and brands. 
 according to Chen Jiatai, general manager of the St. Valentine's brand of the outdoor group, following the series of "definitions" and "changes" carried out by Santa Fe around the "mountain there" in the previous two years, the "further new height" that this order will emphasize is not only the refinement of the original "mountain there" brand theme, but also the upgrading of brands, products and channels. The original "mountain is there" is intended to reveal the rich connotation of spirit through the comprehensive elaboration of mountaineering significance: the courage to climb, those people to see farther, and the far distance to watch you, and so on. The "further new height" is saint by the "challenge everywhere, life is always at its peak", from a new perspective to sounded the prologue of St. brand's upgrading. 
 "we know, and in the large outdoor industry marked by a href=" http://sjfzxm.com/news/index_s.asp "> Sports > /a >, we find the spiritual demands that are interlinked with modern people. Then we take the spiritual concept of professional mountaineers as the banner, and call on the target audience and the St. Valentine to launch a massive" start "in view of the physical and mental needs of the modern people's" need to go out "and" Outdoors ". In 2014, we went out and started with you, all of which are advocated by the St. flare brand. 
In 2014, Saint Frey will focus on the theme OUTGOING, advocating "going out to live in the outside world". St. Frey outdoor products Co., Ltd. brand director Lin Jinsong said that Saint Frey advocated a more positive attitude towards life, giving people courage, encouraging people to take action, interact with the outside world, release their bodies and dreams, and develop their potential, so that the attitude of "going out" is linked to DNA of the excellent production process of Saint Frey and the outdoor "OUTDOOR" product. 
 "next, St. Valentine will further deepen the interaction viscosity between the" going out "brand and consumers through the two levels of brand and product. St. Valentine will take the theme activity as the main thread and run through a series of microfilm stories throughout the year. It will also integrate various product technology and ground interactive experience activities, and skillfully integrate the brand spirit of going out with product technology genes. Lin Jinsong added.