Luxury And High Technology Combined With Big Name "Electric Shock" Is More Fresh.

< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > buying online > /a > begins to be accepted < /strong > /p >

< p > when it comes to technology, the most popular is the Internet.

More than 40 years ago, there was a network in the world; online shopping appeared in China 18 years ago; online shopping began to become popular in China 10 years ago.

People can buy clothes, books, electrical appliances and other daily necessities and even tea, oil, salt, vinegar, and vinegar on the Internet, but in this mature field, there is seldom the appearance of luxury goods.

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< p > people choose online shopping mainly because of its quick and convenient. However, the attributes of luxury goods decide that enjoying the purchase process is also a very important link, but this is just the short board of the electricity supplier who can not experience offline experience.

Nevertheless, this is only a traditional concept.

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Not long ago, P, the world's leading market research group Ipsos, conducted a survey on the consumption trend of high-end a href= "http://www.91se91.com/news/index_c.asp", luxury goods, /a. The report shows that the way to purchase luxury goods online has begun to be accepted.

Of the 500 respondents, 27% said they had experienced luxury shopping online in the past year, and the proportion of women was higher than that of men.

For purchases, bags and bags accounted for 30%, followed by clothing (29%) and cosmetics.

For respondents who did not have luxury online shopping experience, 45% said they would be interested in buying luxury online.

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< p > Why are modern high-end consumers willing to accept online shopping luxuries? The most important reason is that many kinds of products are available and the price is cheaper than the physical stores.

According to the reporter's investigation, many shop products have limited style, and the e-commerce website, especially the foreign brand official website, can provide more choices.

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< p > online shopping luxury goods have begun to be accepted by people, but there are still hidden dangers.

Ipsos's survey shows that worry about the authenticity of products is the main reason for not considering the luxury of online shopping in the future. Among those who do not consider luxury shopping online, 47% of people are worried about the authenticity of online shopping luxury products, followed by paction risk problems (43%) and goods that can not be taken for the first time (40%).

It can be seen that the solution to doubts about product authenticity and paction risks can effectively promote the development of luxury electric business market.

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< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > > high tech < /a > there are still blue seas < /strong > /p >

Last year, the problem of online and offline triggered a huge war of words. When the smoke had not yet dissipated, luxury brands came back from the field of technology and began to take new actions. P

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< p > Frankgois-Henri Pinault, the boss of Kering SA, the world's third largest luxury group, is targeting Square Inc., a mobile payment company.

Square is a popular mobile payment terminal in the United States in recent years. As long as users put the small card terminal on the headset interface of iPhone or iPad, and then open the Square application, they can pay by credit card. The mobile phone swipe card promoted by La Kara last year is "drawing lessons from the creativity of Square card terminal".

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< p > Square Inc. is a mobile payment company founded by Twitter Inc. co founder and chairman Jack Dorsey in 2009. In December last year, it launched a two round of sale (second offering), allowing employees and other existing shareholders to sell their shares in the two tier market without issuing new shares. The newly joined investors have Groupe Artemis, while the "Groupe" is the holding company under the company.

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< p > in fact, such cooperation is a win-win theory.

Just imagine that Kering SA group can introduce Square payment to the physical stores of many luxury brands such as Gucci, Balenciaga and Stella McCartney, and provide convenient and private payment for customers who want to enjoy honorable service.

With mobile payment becoming more and more popular all over the world, what is more valuable is the data contained in Square Inc..

For Square Inc., luxury brand's customer level is high and broad, the increase of business volume and the expansion of business will help Square Inc. save enough capital in future possible IPO to sell a good price.

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< p > in fact, Square Inc. is the second investment of Frankgois-Henri Pinault in the field of science and technology.

The French billionaire first set foot in science and technology is a joint venture with Yoox SpA, a Italy electricity supplier.

Now, the joint venture operates an e-commerce website of 7 luxury brands of Kering SA group.

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The conflict between online and offline is no longer in the consideration of luxury brands. It can be seen that these big names are not only leading the trend in fashion, but also in the commercial field. This is a leading trend in P.

Of course, the nature of luxury goods determines that its sales mode is destined for offline sales, but online sales can become an effective way to replenish and solve inventory problems. At the same time, it is hoped that these new technologies can come to Chinese consumers one day earlier.

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