Chuan Ali Wireless Executives Exchange Big Blood To Actively Integrate Financial Services

On February 20th, a person close to Ali wireless revealed to the billion power network that the wireless Division has launched a major personnel adjustment recently, and all the senior executives will be replaced.

The personage disclosed that after this round "change blood", Peng Lei, Zhang Yong and Fan Luyuan will replace Lu Zhaoxi, Wu Yongming and Wang Hai, in charge of Ali wireless business. Among the three newly elected members, Peng Lei will take the lead. In response to this, the reporter contacted the public relations department, the other side declined to comment.

It is understood that Peng Lei and Fan Luyuan can be regarded as the direct descendant of the new three people. Since January 21, 2010, Peng Lei has begun to play the role of CEO. 2013 Ali micro financial service Group founded, Peng Lei as CEO. Fan Luyuan was a deputy of Peng Lei for a long time. After he was split into three, fan Luyuan became president of the domestic business group.

From Ali at present Wireless products In view of this, the development of "wallet" is the most mature and has the largest market share. But at present, it belongs to Ali small and micro financial services group, and Ali wireless division belongs to the group. The resources of the two parties can not be effectively integrated.

Analysis of the above persons in the first two years, due to Wallet The problem of separation from other wireless services is not obvious. However, with the development of mobile Internet, wireless terminals have become more and more important, and the emergence of similar products such as payment and payment has made Ali feel deeply the crisis and anxiety, so we have to take all the energy and resources to deal with it.

"In fact, not only is the electricity business, but in the field of mobile payment, the accelerated expansion of payment has posed a great threat to the development of the wallet, and the launch of the" financial Tong "has begun to encroach on the market share of" balance treasure ". The person said.

Compared with the crisis faced by wireless terminals, the challenge of wireless network is that it does not have a mobile Internet entry level product to support its numerous wireless businesses. This causes Ali's wireless products to fight alone in the face of this huge ecosystem.

A single glimpse of red envelopes has made Ma feel the thrill of sneak attack. With the launch of strategic investment public comment and capital injection (rumor) and other cooperation, he is facing an unprecedented attack. And Ma said that "lantern can not find rivals", in the mobile Internet "three dimensional and two-dimensional" era is no longer there.

Although the deep penetration of the company may not change the situation immediately, it can greatly alleviate this problem by further horizontal communication between Ali based financial products and Ali wireless. "Alone or alone" is not a killer level, only joint hope.

On the other hand, Ali financial and shrimp network, Gao de map, panning and other entertainment, local life products in the deeper integration of wireless terminals, will help create more abundant consumer scenarios in the more fragmented mobile scene. And the entry may also be able to further integrate the resources of the Department into the wireless terminal.

"From this personnel change, we can see that Ali is beginning to take the initiative from the defensive stance in the face of aggressive attacks. This is a positive sign, Ali can be said this time is really "all in wireless" to meet other mobile Internet products. The person said.