Luxury Brands Are Too Small Because Of High Prices And New Sales.

　　 Reporter From the city's major department stores and franchised stores, we know that by the central ban and anti-corruption efforts, this year's luxury luxury goods in the gift market is no longer this year. Not only the price has dropped sharply, but also the sales volume has dropped significantly.

Yesterday afternoon, the reporter was in a large area near Hexi District Paradise Road. Market We can see that there are sparse customers in many luxury stores, and even in individual stores, Bohai Morning Post reporters become the only light customers. Many luxury brand prices have declined. In a well-known luxury brand store, a number of shoes are currently sold at 30 percent off, priced at nearly 6000 yuan, a small cowhide short boots, the clerk said that the discount price of about 5000 yuan, in addition, part of the autumn and winter clothing discount is greater. In another luxury brand store, most of the customers who come to pick up products buy about 2000 yuan discount products, and the new and higher priced products are basically unattended. The head of the store told the Bohai Morning Post reporter that there are too few customers to buy luxury goods now. Many new products are not sold at all. Even the sales of the old products are much less than those in previous years. The sales volume is almost 1/3 less than that in previous years. In addition, almost no major customers have been left.

In addition, it has always been taken Exclusive shop The top price list of the unified price is also added to the discount. The reporter learned from a store in the city that if a confirmed purchase is made, the clerk can apply to the manager for a 10 percent off discount. "In the past, many luxury brands insisted on" never discount "and only made small promotions among VIP members. But this year, the discount of luxury goods has been aimed at the public, not only VIP members, but also more discount. A luxury dealer said. During the Spring Festival, as a "gift" product, the sales of domestic luxury watches and big name clothing were also the largest, accounting for about 80%.