Guangzhou Tianhe Business Circle Xie Meng: Enterprises Under The Line Should Cooperate With The Electricity Supplier.
< p > all kinds of shopping centers are springing up like mushrooms and facing the impact of aggressive online shopping. The traffic volume of Tianhe business circle in Southern China's first business circle has not dropped, increasing to 1 million 500 thousand daily, up 20% over the same period last year.
Among them, sales accounted for the top ten of the top shopping centers in China and the Tianhe City, and sales also went up against the trend.
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< p > Guangzhou Tianhe Road chamber of Commerce, "a href=" http://www.91se91.com/pioneer/ "Xie Meng /a" in an exclusive interview, pointed out that the most important thing is cross-border innovation, attracting more visitors through the combination of shopping, tourism and cultural elements.
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Under the P > strong > line, enterprises should cooperate with the electricity supplier < /strong > /p >
< p > when it comes to the impact of the electricity supplier, Xie Meng thinks that this year, online shopping still has a great impact on the offline shopping centers, including shopping centers.
Offline retail industry needs more pformation and innovation mode to deal with it.
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< p > for many enterprises choose to build their own a href= "http://www.91se91.com/news/index_cj.asp" > electricity supplier < /a > platform, Xie Meng does not agree: "enterprises under the line should choose to cooperate with professional e-commerce providers, not suitable for their own business platform."
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< p > not only offline enterprises should embrace the Internet, but in turn, many electric business enterprises have begun to open shop under the line, which will become a new business form of shopping centers.
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< p > Xie Meng revealed: "at present, many online businesses, such as dream bazaar, have taken the initiative to show us the entry plan, and we are also willing to cooperate with them.
However, with online business cooperation, we will choose an online business with high reputation and strong passenger flow as support.
The appeal of these enterprises to passenger flow will be different from that of past stores. The strong traffic generated by them will change the ecological environment of shopping centers, and entertainment formats, catering and many other formats will be prosperous.
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< p > < strong > shopping center increased experience format < /strong > /p >
"P > is consistent with many viewpoints. Xie Meng also believes that shopping centers should constantly increase their experience under the impact of online shopping:" shopping centers must have imagination and create demand constantly, but at present, the demand for pure shopping is saturated and should be turned to cultural experience. "
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< p > Xie Meng is also vice chairman of Zheng Jia square. He said that in recent years, the Plaza has been reducing the proportion of shopping formats and increasing the area of cultural entertainment and catering.
At present, the proportion of shopping elements is 60%, which has reached nearly 80% before, and will continue to increase the proportion of experience elements in the future.
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< p > on the issue of Guangzhou friendship's good store, Xie Meng revealed that next year, Guangzhou friendship's good store lease will expire, but it will be kept at a reduced area of 10 thousand square meters. This area will be used to build the aquarium itself.
However, the specific rules are still being discussed with Guangzhou friendship.
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At the same time, P will open 4000 square meters of office space and set up an art center.
In the second half of this year, the night market will also be launched after 10 pm every Friday.
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< p >, Xie Meng said frankly: "engaging in experience formats is bound to sacrifice rental income, but we will control the proportion and do not blindly add or subtract."
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< p > < strong > recommendation: < /strong > < /p >.
< p > < strong > expand the tourist source and earn foreign tourists' money < /strong > /p >
At present, all parts of the country are building shopping centers in P.
According to the relevant data, in 2025, the number of domestic shopping centers will reach 7000, and the total business area will reach 300 million square meters.
"There must be bubbles."
Xie Meng pointed out.
"Many shopping centers have a problem, that is, there is no bright spot, there is not enough reason to persuade consumers to come in."
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< p > in the face of all kinds of impact, although the charm of "a href=" http://www.91se91.com/news/index_s.asp "Tianhe business circle < /a" is not diminished, Xie Meng pointed out that the passenger flow of Tianhe business circle is mainly local residents and PRD residents, and the proportion of foreign tourists is very low. There is still much room for attracting and expanding overseas and domestic tourist groups.
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