Puma's Four Quarter Loss Of 115 Million 200 Thousand Euros Continued To Decline

PPR is heading for Luxury goods And lifestyle and sports brand group KeringSA (KER.PA) Kai Yun group's transformation is the most failure is the holding of sports brand group PumaSE (PUMG.DE) Puma, in the past two years, PumaSE (PUMG.DE) Puma has been sinking, and Nike Nike and Adidas Adidas from the farther away.

PumaSE (PUMG.DE) Puma The four quarter and full year results were released. In the fourth quarter ended December 31, 2013, PumaSE (PUMG.DE) Puma lost 115 million 200 thousand euros, or 7.71 euros per share, expanding 170.2% over the previous year's loss of 42 million 600 thousand euros. However, it included a one-off project of 129 million euros, mainly used to close a Vietnam based company. Product research and Development Center And moved to London from the international product team in London to heto's root.

Fourth quarter sales of PumaSE (PUMG.DE) Puma fell 13.2% to 698 million 300 thousand euros, compared with 804 million 700 thousand euros in the same period last year. In the four quarter, the fixed exchange rate fell by 4.7%, mainly affected by exchange rates in Japan, Russia, Turkey and most Latin American countries. All types of income in the fourth quarter group declined, except for accessories, and shoes department revenue fell by 20.9%, from 367 million 900 thousand euros in the same period last year to 291 million 200 thousand euros. Incomes in the Americas, the Asia Pacific region, and Europe, the Middle East and Africa are all down double digits.

In July 2013, BjoernGulden, the newly appointed chief executive, expressed disappointment at the group's 2013, saying that PumaSE (PUMG.DE) Puma had no brand core, commercial products and satisfactory distribution organizations.

BjoernGulden said that the group will shape the core value of "ForeverFaster" and enumerate the signing of Puma Puma with Boulter, Balotelli and the Premier League club Arsenal Arsenal. In the earnings analysts' conference call, BjoernGulden also claimed that the group could sign another football club, but BjoernGulden said it would not rush to do so at the moment. According to Reuters, Puma Puma's so-called new club may be Manchester United because the sponsorship agreement between Nike and Manchester United will expire in 2015.

In the fourth quarter, PumaSE (PUMG.DE) Puma dropped by 140 basis points to 43.2% after being cleared of inventory and exchange rate, of which the gross margin of footwear sector fell by 230 basis points to 39.5%, the gross profit margin of the clothing department fell 190 basis points to 44.7%, and the gross margin of the accessories Department rose 40 basis points to 48.4%.

In 2013, PumaSE (PUMG.DE) Puma revenue fell 8.7% to 2 billion 985 million 300 thousand euros, and the fixed exchange rate fell 3% from 3 billion 270 million 700 thousand euros a year earlier. Gross profit margin fell 180 basis points to 46.5% in the year, gross profit fell 12.1% to 1 billion 387 million 500 thousand euros, net profit plunged 92.4% to 5 million 300 thousand euros, and 0.36 euro per share.

PumaSE (PUMG.DE) Puma expects revenue in fiscal year 2014 to be flat, and revenue growth in the second half of the year offset the decline in revenue in the first half.