Puma Launches Clothing Products With Arsenal Strong Cooperation

Recently, sports brand Puma (PUMA) formally signed a long-term partnership with Arsenal Football Club. The cooperation agreement will come into effect in July 1, 2014, and Puma will also become the official football equipment partner of Arsenal club. It is reported that the contract will last for 5 years, with a total value of 150 million pounds, equivalent to the annual sponsorship fee of 30 million pounds from Puma.

This is the largest cooperation between Puma and A Senna in history. Puma has won a series of commodity licensing rights in addition to providing competition clothes, training clothes and corresponding equipment for all age groups of A Senna, and will develop products related to A Senna brand globally.

Puma hopes to enhance its brand in professional sports through this cooperation. Clothes & Accessories Technological innovation. At the same time, the two sides will jointly promote the sales of apparel and related products in the market through global sales network, international tour and integrated marketing activities within the framework of global strategic cooperation.

According to industry sources, Puma has invested heavily in this cooperation, hoping to change the current sales predicament. Last year, the brand sales, gross margins and operating profits were significantly reduced, while the three quarter sales fell 8.9% year-on-year. In Europe, Nike sells better than its local brands Adidas and Puma. A spokesman for Puma admitted: "our current sales are in a predicament, and consumers' interest in Puma brands is declining."

The brand's chief executive said that a clear marketing strategy and brand unremitting efforts will push Puma into a new era of brand history. Cooperation with the team is an important strategic goal for Puma. I believe this cooperation will be greatly enhanced. brand Sales of football apparel products.