Tmall Juhuasuan Set Up A Shopping Mall Plus Sale Mode

< p > February 28th, at the end of 2013, a href= "http://www.91se91.com/news/index_c.asp" > Ali < /a > quietly carried out a series of changes in high-level personages. Not only did she become the head of Juhuasuan, but also became president of Tmall, and one person led two independent companies.

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< p > recently, a source told the billion power network that the target of Juhuasuan's annual paction volume this year is 80 billion.

After the revision of Tmall, the industry believes that Tmall will focus on sales in 2014, no longer focus on improving the overall image and style, but more pragmatic.

Under such a background, the importance of Juhuasuan has been further improved.

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< p > industry analysis, under the leadership of epilepsy, Tmall and Juhuasuan will be more closely integrated in 2014, and the "mall + sale" mode will greatly upgrade the lethality.

Some businessmen have shown that the promotion activities between Juhuasuan and Tmall are also more frequent.

"Tmall is the core of operation and profitability. Juhuasuan will support Tmall more fully in the future.

After being charged with two companies, their coordination and communication skills will be improved.

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< p > Juhuasuan brand marketing department is responsible for others, Luo Zeng said that in 2013, Juhuasuan's independent channels began to exert force both horizontally and vertically.

Some channels are vertically landing to related categories, such as the home decoration channel and the beauty makeup channel, which are set up in the Tmall category page. The mode of time sale is introduced into the related categories of Tmall.

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The P > poly beauty channel shows that Tmall chooses to force cosmetics through the sale model to compete with other online cosmetics sales channels.

Cosmetic standardization, high gross profit and high repeat purchase rate decide that cosmetics will become a new entry level category of a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" industry.

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< p > the rapid development of vip.com limited time sale mode, category continues to beauty, mother and baby category development; Jingdong also on-line flash sale special channel "red"; jumei.com's super value sale also from cosmetics to < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > clothing and other categories to expand.

Juhuasuan has also been affected by the increasing competition in the outside world.

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< p > there are businessmen revealed that now participating in Juhuasuan activities did not have sufficient traffic in 2012, and turnover was not high in 2012.

"Before making a Juhuasuan, tens of thousands of traffic, can sell thousands of pieces of goods.

Now there are only five thousand or six thousand traffic and can sell thousands of pieces.

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< p > it is reported that in 2012, Juhuasuan's annual turnover reached 20 billion 750 million, which is 2.03 times that of 2011.

In 2013, the total volume of Juhuasuan's turnover increased by 150% over 2012, and the growth rate showed a year-on-year downward trend.

However, the number of businessmen participating in Juhuasuan activities has been increasing. Juhuasuan now has many channels and projects such as commodity groups, brand groups, all the dots, famous brands, home decoration, living exchange, tour groups, mass traders and so on.

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< p > Juhuasuan will find new growth points in 2014.

This year, Juhuasuan junior stressed that Juhuasuan will not only expand the vertical market and the horizontal market in 2014, but also provide more gameplay on the wireless side.

"In 2013, Juhuasuan wireless terminal trading volume has reached 30.4% of the total volume."

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In the 2013 double eleven period, P said that pre-sale would be the main business mode of Juhuasuan in the future.

"Juhuasuan is very suitable for personalized customization of C2B.

Juhuasuan has cooperated with multiple categories and < a href= "http://www.91se91.com/news/index_f.asp" > brand /a.

For example, Juhuasuan and LG cooperate to customize small appliances, and also try with large scale factories without brands.

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